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Three Baskin-Robbins 'Ice Cream And Cake' Dance Video Contest Finalists Dance Their Way To The Top

Posted on: Monday, 19 October 2009, 09:18 CDT

CANTON, Mass., Oct. 19 /PRNewswire/ -- Baskin-Robbins, America's favorite neighborhood ice cream shop, today announced the three winners in the Baskin-Robbins Ice Cream and Cake Dance Video Contest. The online contest asked Americans to channel their love of Baskin-Robbins and ice cream cake into creative dance videos for a chance to win a $10,000 Grand Prize and other exciting prizes. Baskin-Robbins is pleased to announce Gotta Dance Studio of Granada Hills, Calif. as the Grand Prize winner of the contest.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090415/NE99043LOGO )

The Fantastic Winners

Baskin-Robbins received more than 500 enthusiastic submissions between July 29 and September 9. The five semifinalist videos were chosen based on choreography, originality/creativity, overall visual appeal and public votes. These videos then competed in a second round of public voting and judging for the chance to win one (1) Grand Prize of $10,000 and $1,000 in ice cream cake gift certificates, one (1) First Prize of $5,000 and $500 in ice cream cake gift certificates, and one (1) Second Prize of $1,000 and $100 in ice cream cake gift certificates. Below are the three winners in order of winnings:

• GRAND PRIZE WINNER: Gotta Dance Studio (Granada Hills, CA): This video was submitted in tribute to Steve Gebelein, co-owner of Gotta Dance Studio, who passed away in February 2009. More than 60 students participated in an on-stage performance to raise money for Christy, Steve's wife and co-owner, along with their six children. The students will use the prize money to repair the studio's leaking roof. Alli Bivins, a teacher at Gotta Dance Studio, said the best reward was having all the kids get together to film the video and enjoy Baskin-Robbins ice cream cakes. To watch the Gotta Dance Studio, click here: http://baskinrobbins.votigo.com/contests/showentry/85514
• FIRST PRIZE WINNER: CRHS Cudettes (Miami, FL): This impressive dance team spent days choreographing their dance and making shirts to wow the public with their dance video. The team will use the money to go to a national dance competition. The Baskin-Robbins Ice Cream and Cake Dance Video Contest was the perfect opportunity to show off their moves and their love of Baskin-Robbins ice cream and cake. To watch the CRHS Cudettes, click here: http://baskinrobbins.votigo.com/contests/showentry/85733
• SECOND PRIZE WINNER: Henry and Lady K (Los Angeles, CA): Kimba Rogers, also known as Lady K to the ice cream and cake fans, is the godmother to Henry, age seven. Always looking for spontaneous fun, Kimba and Henry were inspired by the Ice Cream and Cake song to create a dance video. "There is a wealth of interesting places to dance around Los Angeles," said Dakota Warren, a friend of Kimba and proud videographer of the finalist video. Lady K and Henry plan to use their prize money to fund more good times together and frequent trips to Baskin-Robbins. To watch Henry and Lady K, click here: http://baskinrobbins.votigo.com/contests/showentry/85877
  

About the Contest

The Baskin-Robbins Ice Cream and Cake Dance Video Contest accepted entries through September 9, 2009. Entrants could log on to www.brvideocontest.com to download the "Ice Cream and Cake" song for free and upload their own creative dance videos to the site. The three winners were selected by a combination of public voting and expert judging by a panel of Baskin-Robbins and Universal Cheerleading Association judges. Entries were judged based on the following criteria: Choreography of the Ice Cream and Cake dance (35%); Overall Visual Appeal (20%); and Originality/Creativity (20%). The remaining 25% was awarded through public voting.

Ice Cream Cakes Starting at $9.99

The "Ice Cream and Cake" song is featured in Baskin-Robbins latest advertising campaign. The campaign showcases the variety of ice cream cakes available at Baskin-Robbins for any occasion starting at just $9.99. The spot features Baskin-Robbins newest cake, the Brownie a la Mode, a dessert that serves up to 10 people at a suggested retail price of $9.99, or about $1 a slice. Stores may also reduce the price of a selection of classic Baskin-Robbins ice cream cakes to just $9.99, offering a great value to make every celebration more special.

For more information about the Baskin-Robbins Ice Cream and Cake Dance Video Contest, go to Baskin-Robbins Facebook fan page or visit @BaskinRobbins on Twitter.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 29th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 35 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

About Universal Cheerleaders Association

Universal Cheerleaders Association was founded in 1974 by Jeff Webb to provide high quality educational training for college and high school cheerleaders through summer camps and clinics on college campuses. UCA's goal is to inspire leadership on and off the field. UCA believes that the primary purpose of a cheerleader is to support athletic programs and lead the crowd before and during games. Cheerleaders play an instrumental role in raising, leading and maintaining school spirit in and around their communities. For more information, visit uca.varsity.com.

SOURCE Baskin-Robbins

Source: PR Newswire

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