Daily Grommet Emerges from Beta with Version 2.0 of its Curated Online Marketplace; Spotlights Products from Up-and-Coming Businesses

October 21, 2009

LEXINGTON, Mass., Oct. 21 /PRNewswire/ — Daily Grommet, the curated online marketplace and video review site, today announced its official launch from Beta with Version 2.0 of DailyGrommet.com. The new version is aimed at enhancing the consumer experience and increasing product exposure for each up-and-coming business featured. The announcement comes on the week of the company’s one year anniversary after more than 250 product, or “Grommet,” reviews have been completed and catalogued at DailyGrommet.com.

Daily Grommet features products of great utility, style or invention that haven’t hit the big-time yet. The company seeks out these unique “Grommets,” tests each one and spotlights them by producing an online video review explaining what’s compelling about each day’s product and the story behind its creation. Daily Grommet gives small businesses a powerful distribution channel for launching products with a sales platform that many young businesses don’t have access to. Since inception in October 2008, the company has grown its online distribution network by 50 percent per quarter through daily emails, Twitter, Facebook and partnerships with online publishers including Yahoo! Shine.

The revamped marketplace makes it easier than ever for consumers to explore Grommet stories, connect with product producers, purchase Grommets beyond their feature day, share Grommets with friends and submit ideas for future Grommets. Product producers benefit from Daily Grommet’s enhanced product catalogue which includes a wider selection of their product line and e-commerce capabilities enabling Daily Grommet to process transactions directly.

Key features of the enhanced DailyGrommet.com include:

  • A rich product catalog right on the home page, making it easier for visitors to find past reviews of Grommet products and services;
  • Full e-commerce capabilities enabling consumers to purchase Grommets beyond their feature day directly on DailyGrommet.com;
  • A wider selection of a Grommet producer’s product line;
  • Enhanced social sharing capabilities for each Grommet;
  • Easier product submission process;
  • Greater Grommet exposure beyond its initial feature day.

Daily Grommet’s founder and CEO, Jules Pieri, is a consumer products expert and former industrial designer who based her company on the premise that people are increasingly thoughtful about the products and experiences they buy — and that they especially like to support innovative companies and “little guy” enterprises.

“We care deeply about the products we feature, and we want to see them thrive,” said Jules Pieri, founder and CEO of Daily Grommet. “Our enhanced site aims to provide even more exposure for the products we feature and a better shopping experience for consumers who really care about buying thoughtfully and supporting small businesses.”

Follow Daily Grommet on Twitter at http://twitter.com/dailygrommet and on the Daily Grommet blog at http://blog.dailygrommet.com/ for regular news and updates.

About Daily Grommet

Founded in 2008, Daily Grommet is a curated online marketplace and video review site where consumers can learn about, share, and buy one inventive new product every day. Daily Grommet features products of great utility, style or invention that haven’t hit the big-time yet, providing product creators with a powerful distribution channel for launching products and obtaining consumer feedback. With its focus on product origins, Daily Grommet tells the story behind one unique product every day and provides direct access to product creators on the site. Daily Grommet carefully tests and selects all of the unique and creative gifts featured on the site and is 100% advertorial free. Visit www.DailyGrommet.com to learn more.

SOURCE Daily Grommet

Source: newswire

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