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Google To Launch New Music Service

October 22, 2009

According to Reuters sources, Google is partnering with major music labels to launch a new service that will make it easier to discover, sample and buy songs on the world’s most popular search engine.

The music industry hopes that streaming songs or clips on Google will help fight against plunging sales in the music business.  According to comScore, Google has about 65 percent of all search queries in the U.S.

ILike and LaLa will facilitate the new feature, which will allow songs to be streamed on the Google page along with a “buy” button.  This will help reduce the number of steps a fan takes in order to purchase a song or album.

Customers will be taken to a variety of different sites like Amazon.com and Apple Inc.’s iTunes Music Store after clicking the buy button to purchase the music.

According to Reuters’ sources, the new service will begin on October 28.

Vivendi’s Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music are all the labels betting that by making it easier to search for music, they can increase the size of the digital market, which iTunes currently dominates with 70 percent of download sales.

TechCrunch first reported the news of the new service, but Google has yet to comment on the subject.

YouTube, an online video site owned by Google, has turned into a key music discovery site for fans.

Universal Music and Sony Music are partnering with YouTube to create a new music video service called Vevo, which is expected to launch in December.

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