HotPrints Opens API to Web to Help Sites Deeply Engage Users, Extend Engagement Offline and Build Brand Loyalty
CAMBRIDGE, England, Oct. 22 /PRNewswire/ — Today, HotPrints Ltd. announced it has opened its API to Website developers in order to drive traffic, increase session time, extend their media portfolio to include offline advertising and build brand loyalty for other sites. In a short time, developers can integrate the HotPrints photobook maker into their site at low or no cost to them, which allows users to produce high-quality, free and low cost photo books. This part of the company’s business model recognizes the enormous beneficial association that Web publishers can derive from connecting with their site visitors alongside images that define their lives.
“Since launch we have been growing at an exponential rate. With thousands of books being ordered around the world through the Facebook platform, we saw an opportunity to allow other Web developers to utilize our app to further facilitate deep consumer engagement,” said S. Mohammad M. Ahmadabadi, co-founder and CEO of HotPrints Ltd. “We are extremely excited to offer this opportunity throughout the Internet. This integration will enable developers to tap into a new dimension of activity to compliment their existing social advertising strategy.”
With this API, HotPrints offers personal publications, which are a new, targeted and personal medium from which brands can connect with their target consumer on as well as offline, helping convert them into fans and brand advocates. The self-selected content ensures that a company’s message is seen and that the consumer or product association is a strongly positive one, producing personalized publications with a 100 percent open-rate and zero wastage. With more than 2 billion images being uploaded per month on Facebook let alone the massive number being shared on other photo sites, HotPrints is the platform for social publishing, delivering deep one-to-one consumer engagement that can be leveraged by any brand.
HotPrints Facebook application, nearly at 50,000 users, offers individuals the ability to create 16-page, high-quality physical photobooks for only $2.99. They are currently offering a free book to all users. The application features multiple photobook themes including travel and family, which are great ways to capture vacations and family gatherings such as weddings and birthdays. The company also recently launched their sponsor-supported freemium program which provides one free book to every HotPrints user each month.
About HotPrints Ltd.
HotPrints Ltd., the owner of the HotPrints Facebook application, is a web-to-print publishing group that brings casual printing to social networks. They specialize in producing high-quality print books of material published or uploaded on social networking sites. With most images now stored and displayed online, and shared predominantly on profile pages, HotPrints brings them to life, printing them on high quality paper for free. Make a 16-page printed photo book that you compile from your favorite Facebook photos and send to friends. Free or for just $2.99, you can present your digital visuals in physical form; to share or use however you like. HotPrints: bringing your images to life. For more information, please visit http://hotprints.com.
SOURCE HotPrints Ltd.