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Quepasa Introduces New Distributed Social Media Revenue Platform

Posted on: Thursday, 22 October 2009, 08:30 CDT

WEST PALM BEACH, Fla., Oct. 22 /PRNewswire-FirstCall/ -- Quepasa Corporation (OTCBB: QPSA) -- Quepasa.com, one of the world's fastest-growing Latino social networks, today announced the introduction of a new ad product revenue platform, Distributed Social Media (DSM).

Quepasa's DSM is a new viral ad product that allows Quepasa to leverage not only its social network, but also all other social networking sites. This new approach will allow advertisers and brands to target and distribute their marketing message across all social media sites through Quepasa.com. These user-generated campaigns are extremely viral and create great word-of-mouth marketing for the brands by motivating users to share content with friends and colleagues across all of the popular social media sites. The effect for brands is that they are able to have a consistent brand message delivered to a broad user base at the lowest equivalent cost per impression compared to most any other forms of advertising. At the same time, Quepasa's DSM addresses the biggest problem typically faced by brands when trying to launch social network driven campaigns in terms of achieving meaningful user engagement while providing real time ROI metrics.

"Over the last several months, we have spoken to many of the leading advertising agencies across the US and Latin America. Consistently, all are interested in taking advantage of the shift in traffic to social media sites. This is in part due to the fact that communications through social networks are now exceeding email as the primary form of online communication and continue to grow at twice the rate of more traditional online media, such as portals, email and search," says John Abbott, Quepasa CEO. While there is concern surrounding the user generated content on Social media sites we believe this product minimizes brand association with negative user generated content.

These trends are supported in a recent Nielsen survey, "Messaging within advertising should come from a more authentic, candid and humble perspective. Social media has, once again, brought word-of-mouth to the fore as the ultimate form of advertising at a time when traditional advertising is suffering from a major lack of thrust." Nielsen, which is the parent company of Adweek, concluded that the shift to social activity online would have profound effects on marketers and publishers. For publishers, social networks are eating into time spent with other online activities, according to Nielsen. For advertisers, the phenomenon at this stage represents mostly unfulfilled promise for a deeper connection with consumers who are more difficult to reach in social environments.

"We will be introducing a product that will deliver advertising with all the value added components discussed above and metrics to ensure successful advertising and branding campaigns with the ability to reach the consumers who are more difficult to reach in the social environments. We look forward to sharing it with brands and agencies focused on the rapidly growing Latino internet population," says John Abbott.

As part of this new strategy, Quepasa intends to expand its sales efforts for both the Quepasa DSM product as well as the branded virtual goods that are now available as part of Quepasa's newly released virtual economy. These two products should be of great interest to brands and ad agencies on a global level because they have proven to be the two forms of advertising that drive deep engagement.

The release of Quepasa DSM is the latest news in Quepasa's growing success story. Since its launch as a social network focused on the growing Latino population just over 16 months ago, Quepasa has seen its user base grow to over 5 million registered users. This number continues to grow at an impressive pace because of Quepasa's differentiated strategy of premium Latino content and entertainment. To date, this growth has been achieved solely through the viral acquisition, powered by Quepasa's user base.

About Quepasa Corporation

Quepasa Corporation (OTCBB: QPSA), headquartered in West Palm Beach, FL with offices in Los Angeles, CA; Sao Paulo, Brazil; Scottsdale, AZ; Miami, FL; and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.

Contact: Mike Matte, Chief Financial Officer Quepasa Corporation (561) 491-4186

SOURCE Quepasa Corporation

Source: PR Newswire

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