The Fragrance Shop Makes Buying Pure Perfume Oils Easier With New Consumer Friendly Website

October 26, 2009

HUNTERSVILLE, N.C., Oct. 26 /PRNewswire/ — What began as a part time endeavor by Penny Kay, the owner of The Fragrance Shop, has turned into an international enterprise with the recent launch of a new consumer friendly e-commerce website.

“The original Fragrance Shop retail store in Provincetown, Massachusetts operated as just a seasonal business. The success of that summer-time only location quickly led to the opening of year round shops in Miami Beach, New Orleans and Laguna Beach,” stated Kay.

“In the early days, our website just provided information about our perfume oils and where to find our retail shops. It was a first generation website which was extremely common for that time. The technology to handle e-commerce over the net was still in its infancy,” Kay said. “Plus, in the late 1990′s, consumers weren’t emotionally ready or trusting enough to make purchases on the internet.”

The new Fragrance Shop website now offers over 1000 fragrance oils all of which are made without fillers or alcohol. For consumer shopping convenience, the site’s navigations tools make it easy to search for designer fragrances, musk oils, domestic oils, imported oils, essential oils and house blends.

“One of the most unique features of our new website is our Sample Oils section. For a small charge a consumer can order samples of any perfume oil. Our sample bottles are large enough to allow someone to tryout a particular perfume for one or two weeks,” said Penny Kay. “We’re one of the few websites that offer samples to help a customer select an appropriate fragrance for them at a very reasonable price.”

The new Fragrance Shop website also offers detailed information on each fragrance such as scent strength, scent life, recommended use, fragrance ingredients and other crucial fragrance information to help consumers select their appropriate fragrance.

“To help shoppers make a purchase decision, we incorporated a customer rating and review system on the site, plus we highlight Best Sellers and New Arrivals,” stated Kay. “If a consumer still has questions, they can utilize our Ask the Fragrance Adviser section to help find exactly what they want.”

Another feature of The Fragrance Shop’s new website is an easy to navigate one page checkout. According to Penny Kay, “We spent a lot of time talking with customers about their experiences buying online. What we discovered was that people are very loyal to sites that make it easy to find what they’re looking for and being able to check out and pay quickly.”

Kay added, “A website’s checkout is really the same as a retail store. Once people are done shopping, they want to get on with their life and not waste time. We’ve made our checkout process very fast, simple and easy.”

The Fragrance Shop operates retail locations in Miami Beach, Florida, New Orleans, Louisiana and Laguna Beach, California in addition to the their e-commerce website www.thefragranceshop.com. The company has one of the largest pure oil fragrance and fragrance perfume selections in the world including every important designer fragrance. The Fragrance Shop was begun in 1996 to provide consumers with high quality pure fragrance oils that are made without fillers and alcohol.

For additional information about The Fragrance Shop, contact Fred Elabed or visit www.thefragranceshop.com. The Fragrance Shop utilizes ROI Commerce’s e-commerce platform to run their online store.

About The Fragrance Shop:

The Fragrance Shop has one of the largest pure oil fragrance and fragrance perfume selections in the world including every important designer fragrance. Opening its doors in 1996, The Fragrance Shop was created to provide consumers with highest quality fragrance in pure fragrance oils and perfume oils – with no fillers, no alcohol, ever! Read more about pure fragrances and pure perfume. If your favorite fragrance is no longer available, or if you want something special and uniquely yours, our Fragrance team with over fifty years of combined experience in custom blending can create or recreate your own signature fragrance! The Fragrance Shop’s pure fragrance oils and fragrance perfume selections include Women’s Fragrance, Men’s Fragrance, Designer Fragrance, Essential Oils and much more pure fragrance oils.

    Contact: Fred Elabed
    Phone:  216-990-3298
    Email:  fred@roicommerce.com


Source: newswire

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