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HealthiNation Expands Premium Health Video Network With AT&T U-verse TV and HealthGrades

Posted on: Tuesday, 27 October 2009, 08:00 CDT

NEW YORK, Oct. 27 /PRNewswire/ -- HealthiNation, the premier health video company, today announced new content agreements with AT&T and HealthGrades that further expand its video network both online and on television. The new relationships add to HealthiNation's premium health video network that now reaches more than 40 million unique users online and 28 million TV homes.

With today's announcement, HealthiNation videos will now be available to AT&T U-verse(SM) TV subscribers for free in the U-verse TV On Demand library. All U-verse TV customers now have access to HealthiNation On Demand content, whenever they choose.

In a separate agreement, HealthGrades, the leading independent healthcare ratings company, has partnered with HealthiNation to offer videos covering specific health conditions as part of their site experience. HealthGrades provides quality ratings, profiles and cost information on the nation's hospitals, physicians, nursing homes and prescription drugs.

"As the leading independent healthcare ratings organization, it is our job to provide patients with accurate and unbiased information about health care providers, so that they can make sound decisions," said HealthGrades Senior Vice President Andrea Pearson. "HealthiNation's high-quality videos are a great enhancement for the eight million individuals that visit our site each month, particularly because 82 percent of them will see a doctor within 30 days, and they are in need of trustworthy information."

Rather than creating a single destination, HealthiNation has relationships with 50 top health, information and lifestyle websites as well as nine of the leading cable TV and IPTV providers to bring premium health video to their audiences.

"Whether online or on television, video plays a significant role in educating consumers about important health topics such as swine flu and cancer prevention," said Raj Amin, CEO, HealthiNation. "Today's news with AT&T and HealthGrades supports our business strategy and continued commitment to provide our original health videos to consumers in the right context, wherever they are comfortable watching."

In addition to these new agreements, the company has added two members to its Board of Directors, Doug McFarland and Helene Monat. Mr. McFarland has held a number of executive positions at interactive advertising companies including Eyeblaster, Advertising.com, Jupiter Media Metrix and most recently as CEO of ScanScout. Ms. Monat was previously CEO of Marketing Technology Services, after having been President of Sales and a member of the Board of Directors at Catalina Marketing, a leading health marketing firm. Currently, Ms. Monat is president of AdSafe, an industry leader in online brand protection and proprietary rating system for online media.

ABOUT HEALTHINATION

HealthiNation is the premier health video company that educates and inspires people to make healthier choices. Our award-winning programs, developed by a team of leading physicians and media experts, cover disease and condition education as well as lifestyle tips, diet and personal stories. Through our premium partner network and syndicated distribution capabilities, we are able to connect with over 40 million unique users online and 28 million TV homes. For more information, visit www.healthination.com

SOURCE HealthiNation

Source: PR Newswire

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