Frost & Sullivan Lauds ISS for Outstanding Market Strategy Leadership in the European IFM Market
LONDON, Oct. 29 /PRNewswire/ — The 2009 Frost & Sullivan Market Strategy Leadership Award in the European market for integrated facility management (IFM) is presented to ISS. The successful integration of three key strategic elements – total commitment across all business lines, constant development of service capabilities and, a high level of M&A activity – have, and will continue to support the advance of ISS.
Throughout 2008, and into 2009, Copenhagen-based ISS, one of the world’s leading providers of facility services, continued its transition towards becoming a global provider of Integrated Facility Management. With the overall business growing, ISS’ revenues from integrated solutions have been experiencing stronger growth than revenues from single service offerings, demonstrating how well it caters for a market where increasing end-user demand for one-stop-shop service solutions and international contracts is the overriding trend.
“The move from a single service provider towards an international IFM company has become ISS’ topmost principle,” notes Frost & Sullivan Research Analyst Michael Meyer. “This has been reflected not just in the alignment of its business model but also in the way it presents itself externally to clients and competitors.”
The company’s strategy ‘The ISS Way’ focuses on continuing the development of single-service excellence concepts and integrated facility services capabilities, promoting regional and global knowledge and best-practice sharing, as well as increased focus on cross-border sales.
A global corporate client organisation founded by ISS in 2007 to win IFM contracts with large multinational or global clients yielded immediate results. In March 2008, ISS entered into the largest ever contract in its history – an international integrated services contract with Hewlett Packard covering several countries across Europe, Middle East, Asia and Africa.
ISS’ strategy has been to achieve offerings of the same service range and service quality in all countries through a high rate of service self-performance. Currently ISS self delivers at least 3 services in most of its European main markets, often including security, catering, office support and property services besides its core strength in cleaning.
“Backed up by client feedback ISS sees its high self-performance rate as one of its differentiators in the market,” states Meyer. “A high self-performance rate, combined with a high level of management capabilities, ensures that ISS is able to deliver value-added services, while expanding from single service excellence to multi-service, establishing itself as one of the very few truly global companies to offer integrated facility services.”
The company’s M&A activities too are driven by the underlying strategy of enhancing its capabilities of integrated service offerings and further gain international footprint. In recent years, the acquisitions of Coflex FM in the UK, DEBEOS in Germany and Edelweiss FM in Switzerland have proven strong strategic fits by adding technical competence within the areas of property services and building maintenance.
The Frost & Sullivan Award for Marketing Strategy Leadership is presented each year to the company whose marketing strategy has yielded significant gains in market presence during the research period. Often, the company being recognised has innovatively applied traditional marketing mediums, while exploiting nontraditional methods. Furthermore, the Award recipient will often have efficiently allocated resources to improve market share, without affecting other performance factors. The effective marketing strategy will result in significant market share gains, forcing competitors to reevaluate their own marketing strategies. Frost & Sullivan analysts expect such innovation to produce lasting, precedent-setting trends in the industry.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
The ISS Group is one of the world’s leading Facility Services companies, providing integrated service solutions based on the core business areas of Cleaning-, Catering-, Property-, Security- and Support Services. The ISS Group generated revenue of almost DKK 69 billion in 2008 and employs more than 490,000 people in more than 50 countries across Europe, Asia, North America, Latin America and Pacific.
For more information on the ISS Group, please visit http://www.issworld.com
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