UGO Entertainment Names Christopher Johnson SVP of Programming & Product Strategy, and Julie Shumaker General Manager of 1UP
NEW YORK, Nov. 2 /PRNewswire/ — UGO Entertainment (http://www.ugo.com), one of the most popular men’s lifestyle brands on the Web with more than 13 million monthly unique visitors in the U.S., today named Christopher Johnson to the new post of senior vice president of programming and product strategy, and Julie Shumaker general manager of 1UP (http://www.1up.com), which UGO acquired in January.
“Chris and Julie have a long track record of success in building and expanding digital businesses,” said Ken Bronfin, interim CEO of UGO and president of Hearst Interactive Media, which acquired UGO in 2007. “We see this as part of our ongoing commitment to the development of quality content on our Web sites. I am confident that Julie and Chris will both be invaluable assets to Hearst as we expand our digital media brands.”
UGO Entertainment has been creating quality lifestyle content for the coveted 18-34 male demographic, exclusively online, for more than 10 years. The company’s flagship brands, UGO.com and 1UP.com, provide in-depth daily coverage of the latest developments in games and entertainment. A network of owned and affiliated online resources support the flagships with databases of game cheats, interactive games, celebrity pictures, news and more. UGO has earned a strong reputation as a trusted publisher and as a proven innovator that delivers customized, high-impact online advertising programs for its world-class client base.
Johnson will oversee the development and editorial operations across all of UGO’s Internet properties, including UGO.com and its family of entertainment Web sites. His assignment will be to enhance and expand UGO’s product offerings. As general manager of 1UP, Shumaker will build upon the video game site’s leadership position as a top destination for the hardcore gamer community. She will also work closely with the UGO sales organization and will support UGO’s strategic advertising partnerships with game publishers. Both executives will report to Bronfin.
Most recently, Johnson served as president and chief operating officer of Modelinia, the first video-centric brand dedicated to covering the life of a supermodel. He was previously vice president, content and business development for Hearst Magazines Digital Media, where he was responsible for creating Web-original content experiences, establishing syndication and distribution partnerships and developing the company’s portfolio of Web sites. Johnson was also senior director, portal partnerships at IAC Search and Media (formerly Ask Jeeves) and held several executive roles at America Online, Inc. He holds a bachelor’s degree from Dartmouth College.
Before joining Hearst, Shumaker served as senior vice president of worldwide sales and general manager of the Core Games Group at Double Fusion, Inc. Prior to that, she served as senior director, advertising sales for Electronic Arts and director of sponsorship sales for Quokka Sports and its joint venture with NBC. She was named to Digital Media Wire’s list of “25 Executives to Watch in Digital Entertainment” in 2008 and was recognized in Advertising Age‘s 2005 “Women to Watch” report. She holds a bachelor’s degree from Southern Illinois University.
UGO is headquartered in New York City.
UGO is operated by Hearst Interactive Media (www.hearstinteractivemedia.com), a unit of Hearst Corporation. Hearst Interactive Media operates digital media businesses, initiates new business ventures and makes strategic investments in digital content and infrastructure companies. Investments have included iVillage, Netscape, XM Satellite Radio, E Ink Corporation, Broadcast.com, Exodus Communications, and Sling Media. Since 1995, Hearst Interactive Media has invested in more than 50 companies. Throughout the Corporation, Hearst Interactive Media supports growth through its operation of the Corporate Innovation program as well as its oversight of major enterprise technology initiatives.
SOURCE Hearst Interactive Media