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Video: Stop Airing Your 'Dirty Laundry' Online with the New WISK-IT(TM) Application

Posted on: Monday, 2 November 2009, 17:45 CST

WILTON, Conn., Nov. 2 /PRNewswire/ -- What you did in Vegas last weekend will stay in Vegas, right? Not necessarily. Think no one will ever be able to dig up that yearbook photo from the '80s? Think again. Facebook gives users the power to share with the people they care about, but that may include the sharing and spreading of embarrassing photos from the past and present. While people can de-tag themselves from photos on Facebook and edit photo privacy settings, some may want to do more to control their Facebook image. The new WISK-IT(TM) application, created by the makers of WISK® Laundry Detergent, is designed to stop your friends from airing your "dirty laundry" online by helping you request they wash away certain photos.

To view the Multimedia News Release, go to: http://multivu.prnewswire.com/mnr/wisk/40985/

(Photo: http://www.newscom.com/cgi-bin/prnh/20091102/NY03639)

The WISK-IT application (www.wisk-it.com/pr) allows users to search tagged, untagged and de-tagged photos of themselves in their friends' Facebook albums and provides a direct and efficient way to request their exclusion from those albums. "As an expert in stain fighting, we have created the WISK-IT application to help people clean up stains on their digital reputations," said Elisa Gurevich, WISK Brand Manager. "Facebook is a fun and effective way to connect with friends online, however, inappropriate photos can lead to potentially negative attention in your personal or professional life. Whether the 'wash away' request is light-hearted or serious, the WISK-IT application is a useful tool for all Facebook users."

From college kids who want to keep spring break activities away from their moms; to employees who let loose over the weekend and would rather their bosses not see any incriminating photos, multiple audiences can clean up their Facebook photos with WISK-IT.

• Searching For or Trying to Keep a Job? The economic climate has created a difficult and competitive job market and searching Facebook profiles has now become a common vetting practice during the interview process. Don't let inappropriate photos potentially stand between you getting or keeping that dream job; make sure to use the WISK-IT application before stepping in the door for an interview or client meeting.
  

• Haunting Photos. Even though your Halloween costume was funny, it might scare you to know your dress-up escapades are available for all your Facebook friends to see...and comment on. By downloading WISK-IT you can ward off visits from the ghosts of Halloween past and present.
  

• Bigger Bangs Aren't Better. Remember that ruffled prom dress with matching bangs? So does your friend on Facebook and she's not afraid to share it with the world. WISK-IT away before your kids ask, "Did you really wear that?" and keep your 70's image in the 70's.
  

• Candidly College. Thinking of applying for an internship? Rushing the Greek system? On the hunt for a new love? Your peers might check your Facebook profile to learn more about you, which means that blowout night last semester could come back to haunt you. Use the WISK-IT to keep it clean on and off campus.
  

How WISK-IT Works:

• Once installed, the user is offered a removal request to send to the photo's owner, such as: "Are you serious? Please wash this one away!" "Where did you find that photo???" and "This photo has got to go!"
• Want to get more personal? Users are also provided with the option to personalize the removal request allowing them the forum to plead their case on why this photo should never have seen the light of day.
• Once the owner receives the removal message, he or she is prompted to install the WISK-IT application and "wash away" the compromising photo. Users are also offered the opportunity to search their friends' photo albums that may include problematic snapshots.
• All Facebook users can invite their friends to "clean up" their own Facebook image with WISK-IT.
  

Learn more about the WISK-IT application by installing it at www.wisk-it.com/pr.

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ABOUT WISK

The Wisk® family of products includes detergent brand laundry detergents that are powerfully formulated to be tough on stains. WISK is available in 2x concentrations in Original Clean, Bleach Alternative, High Efficiency and Citrus Clean, and 3x concentrations in High Efficiency and Eco Energy. WISK has been effectively cleaning clothes for over 50 years and products are available in most food, drug, mass, club and dollars stores. WISK is manufactured by The Sun Products Corporation. For more information, visit www.wisk.com or call 1-800-ASK-WISK.

ABOUT THE SUN PRODUCTS CORPORATION

The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual sales of more than $2 billion, the Company's portfolio of products are sold under well known brands that include all®, Snuggle®, Sun®, Wisk®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for the majority of retailer brand laundry and dish products in North America. For more information, visit www.sunproductscorp.com.

Facebook® is a registered trademark of Facebook Inc.

Contact: Susannah Frank Weber Shandwick 212-445-8437 sfrank@webershandwick.com

SOURCE Wisk

Source: PR Newswire

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