November 5, 2009

Second Life Targets Enterprise For New Service

Creators of the virtual community known as Second Life have announced plans to launch a virtual marketplace for businesses.

Linden Lab on Wednesday announced plans for a marketplace for enterprise applications and virtual goods called the Second Life Work Marketplace.

Linden said the new marketplace would allow customers to create their own virtual world while adding revenue streams for the company.

The company said the new feature would be unveiled during the beginning of 2010.

Linden said 14 companies are already taking part in the Beta version of the Second Life Enterprise. Those companies include IBM, Northrop Grumman, Naval Undersea Warfare Center, DefenseWeb Technologies, Case Western Reserve University, The New Media Consortium and others.

"Second Life Enterprise version offers a great combination of collaboration, content creation and communications tools and resources," said IBM vice president of innovation initiatives Francoise Legoues.

"We were one of the early adopters of the Second Life platform, and having that technology behind the firewall gives us the opportunity to expand our use of the platform enterprise-wide."

Linden said that more than 1,400 organizations, including large enterprises, educational institutions, government agencies and US Military, use Second Life to hold meetings, conduct training and prototype new technologies more efficiently.

IBM said it held a conference in Second Life at one-fifth of the cost of a physical event, which saved the company $320,000.

"The fact that major corporations such as IBM and Northrop Grumman have embraced Second Life Enterprise Beta is tremendous validation for the product and our enterprise strategy," said Linden chief executive Mark Kingdon.


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