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Customer Value Development: how a Fresh Perspective on Emerging Markets' Telecom Economies Generates 5-15% EBITDA Improvement

Posted on: Monday, 9 November 2009, 03:02 CST

DUBAI, UAE, November 9 /PRNewswire/ -- Delta Partners, the leading specialized telecoms advisory and investment firm released, its latest White Paper entitled "Customer Value Development: A fresh perspective on emerging markets' telecom economics". The paper aims to clarify the importance of Customer Value Development (CVD) in Emerging Markets, detailing practices and benefits for operators.

"Customer Value Development is a process that puts rigorous customer data analytics at the core of all major management decisions in a Telecom Operator. It develops a new set of KPIs and operational metrics that fundamentally alter the way operators go about their business," says Adriana Salabert, Head of CVD Unit in Delta Partners.

Operators in emerging markets today deal with major challenges related to declining growth, ARPU pressure (due to multi-SIM behaviour) and rotational churn. Customer Value Development deals with these challenges via leveraging an operator's most unique assets - the data it owns about its customer base. Detailed analysis of these data generates the insights required to optimize various commercial tactics and roll-out highly effective micro-segmented marketing campaigns. "Obviously, a range of specific capabilities should be developed to fully unlock the potential of CVD. These relate to people and organization, systems, process and customer understanding, although measurable results can be obtained from the very beginning, regardless of an operator's starting point," says Rogier Van Driessche, Partner at Delta Partners. "Our experience in over 20 operations in emerging markets has proven that CVD can generate 5-15% EBITDA improvement, with immediate payback" he adds.

For more information on the White Paper please visit

http://www.deltapartnersgroup.com/our_insights/whitepapers

Notes to editors

Delta Partners is the leading management advisory and investment firm specialized in Telecoms, Media and Technology (TMT) in emerging and high growth markets. It has more than 130 professionals operating across 50 markets in the Middle East, Africa, Eastern Europe and Emerging Asia. From its offices in the UAE, South Africa, Bahrain and Spain, Delta Partners provides services through its three highly synergistic business lines: management advisory, private equity and corporate finance. Delta Partners delivers tangible results to its clients and investors through an exclusive sector focus, and a unique approach to services, combining strategic advice and a hands-on pragmatic approach.

For further information please contact: Mia Mutic, Marketing Manager, Delta Partners. Tel: +971-4-369-2999 and mmu@deltapartnersgroup.com or visit http://www.deltapartnersgroup.com

SOURCE Delta Partners

Source: PR Newswire

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