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Last updated on April 16, 2014 at 17:34 EDT

Reportlinker Adds Mobile Messaging & IP Evolution: Players, Strategies & Forecasts 2009-2014

November 12, 2009

NEW YORK, Nov. 12 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue.

Mobile Messaging & IP Evolution: Players, Strategies & Forecasts 2009-2014

http://www.reportlinker.com/p0163738/Mobile-Messaging–IP-Evolution-Players-Strategies–Forecasts-2009-2014.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=prnewswire

This sizeable report investigates the future for the mobile messaging market, providing forecasting and analysis for both network-based services (SMS, MMS) and IP-based services (Mobile Email & Instant Messaging). The report includes a vital discussion about the shift in the mobile messaging dynamic, looking at how the social Web will drive evolution in the messaging world in combination with the emerging paradigm brought about by IP-based messaging services.

Key projections within a substantial forecasting suite include; total global revenues forecast by region and by product sector. Other forecasts include; mobile messaging user numbers and annual volumes of messaging by product, volumes of paid-for messages and total operator-billed revenues, and total mobile messaging advertising revenues.

This comprehensive strategic report explores a number of business models such as value-chain disruption, evolution of mobile networks and the emergence of mobile ad-funded tariffs, plus the various types of value-added services being developed to complement the growing number of messaging services available.

Key questions this report answers:

  • What is the market opportunity for mobile messaging services?
  • What are the factors driving market demand and evolution, and where are the various services being adopted?
  • How are services delivered and revenues derived?
  • Who comprises the value chain & what strategies are they adopting?
  • How do next-generation mobile messaging services, convergence and VAS impact current offerings?
  • Who uses mobile messaging services, and what are the various use case scenarios?
  • What are the enabling technologies and industry/standards developments?

Table of Contents

Glossary

Executive Summary

Types of Mobile Messaging

VAS & Voice, Video and Other Services

Market Evolution & Convergence

Mobile Messaging Market Opportunity

Mobile Messaging Challenges

Future Mobile Awards 2009

1. Challenges, Conclusions & Recommendations

1.1 Introduction

1.2 Challenges

1.3 Conclusions & Recommendations

2. Commercial Landscape for Mobile Messaging

2.1 Introduction

2.2 Mobile Messaging Market Overview

2.2.1 Mobile Messaging Market Definitions

i. Mobile Messaging Categories

ii. Mobile Messaging Experiences

Table 2.1: Synchronous and Asynchronous Messaging Types

iii. Motivation and Usage Scenarios

iv. Mobile Messaging Mechanisms

a. Conversation Thread

b. Converged Inbox

c. Emoticons

Figure 2.1: Examples of Emoticons

d. Predictive Text

e. Presence

f. Text Speak

2.2.2 Market Drivers

i. Bundled/Unlimited Tariffs

ii. Cultural Influences

iii. Prosumer

iv. Youth Market and Online Communities

Table 2.2: US Teens Communications Habits

2.3 Messaging Service Development

2.3.1 SMS

i. Background

ii. Adoption

iii. Commercial Options

a. Mobile-originated SMS

Table 2.3: Retail Cost per SMS (by Region) 2008-2013

b. Mobile-terminated SMS

c. Premium-Rate SMS (PRSMS)

d. Expanding SMS Services

Figure 2.2: The SMS/MMS Market

i. Company Profile: Anam Mobile

a. Company Background

b. Products and Services

c. Strategy

ii. Company Profile: TeleMessage

a. Company Background

b. Products and Services

Figure 2.3: The TeleMessage Architecture

c. Case Study: AIS (Thailand)

2.3.2 MMS

i. Background

ii. Adoption

a. MDA (Mobile Data Association)

Table 2.4: Growth Of UK SMS and MMS Volumes, 2007-2008

iii. Commercial Options

Table 2.5: Retail Cost Per MMS ($), Forecast 2009-2014

a. MMS Postcard Service

i. Company Profile: Acision

a. Company Background

b. Products and Services

- Messaging

- Mobile Marketing

Figure 2.4: Acision’s Mobile Marketing Architecture

- Charging Solutions

2.3.3 Mobile Email

i. Background

Table 2.6: Mobile Email Challenges

ii. Adoption

iii. Commercial Options

Table 2.7: Cost Per Email Monthly Subscription ($), Forecasts 2009-2014

Figure 2.5: The Mobile Email Market

a. ASP/NOC

b. Behind the Firewall

c. Webmail

iv. Company Profile: SEVEN

a. Company Background

b. Products and Services

c. 3 UK

d. Telefonica

v. Company Profile: Visto

a. Company Background

b. Products and Services

Figure 2.6: Visto Mobile Platform Options

c. Strategy

2.3.4 Mobile IM

i. Background

a. AIM (AOL Instant Messenger)

b. Google Talk

c. Yahoo! Messenger

d. Windows Live Messenger

ii. Adoption

iii. Commercial Options

Figure 2.7: Mobile IM Market

Table 2.8: Cost per Monthly IM Subscription, Forecasts 2009-2014

iv. Company Profile: Orange France

a. Company Background

Table 2.9: Orange France KPIs Q4 2007 to Q4 2008

b. Strategy

v. Company Profile: eBuddy

a. Company Background

b. Products and Services

c. Strategy

Table 2.10: eBuddy Users & Revenues by Region

3. Enterprise Mobile Messaging

3.1 Introduction

3.2 Market Overview

3.2.1 Background

3.2.2 Adoption

3.2.3 Commercial Options

i. Company Profile: iAnywhere (Sybase)

a. Company Background

b. Products and Services

- Afaria Mobile Management and Security Software

- iAnywhere Mobile Office

Figure 3.1: Mobile Inbox of the Future.

c. Strategy

3.3 SMS & MMS

i. PageOne

a. Company Background

Table 3.1: Revenue and Net Income Growth ($m) 2004-2008

b. Products and Services

Figure 3.2: PageOne’s Network-Independent Messaging Architecture

ii. Clickatell

a. Company Background

b. Products and Services

Table 3.2: Clickatell Messaging Pricing SMS-MT & SMS-MO – Germany

Figure 3.3: The Enterprise Messaging Gateway Value Chain

c. Strategy

3.4 Mobile Email

i. Company Profile: Isode

a. Company Background

b. Products and Services

Figure 3.4: Mobile Email Via IMAP-IDLE

c. Strategy

ii. Microsoft Windows Mobile

Table 3.3: Microsoft KPIs 2004-2008

a. Products and Services

b. Strategy

Figure 3.5: Exchange 2007 SP1 DM (Device Management)

c. Mobile Messaging with Exchange ActiveSync

- Exchange ActiveSync Protocol

- Direct Push

iii. Motorola Good

a. Company Background

b. Products and Services

Figure 3.6: Good Mobile Connection Overview

c. Strategy

iv. RIM (Research In Motion)

a. Company Background

Table 3.4: RIM KPIs Q3 2008 to Q3 2009

b. Products and Services

- NOC (Network Operations Centre)

- BlackBerry MDS (Mobile Data Service)

Figure 3.7: BlackBerry Mobile Data Service Architecture

- BES (BlackBerry Enterprise Server)

- BIS (BlackBerry Internet Service)

- BlackBerry Devices

- BlackBerry Connect

- BlackBerry Built-In

- BlackBerry Alliance Program

- BlackBerry Support Services

c. Strategy

Figure 3.8: RIM/BlackBerry Value Chain

- Bridging the Enterprise/Consumer Divide

3.5 Mobile IM

Figure 3.9: Mobile IM Enterprise Architecture

i. Company Profile: CallWave

a. Company Background

b. Products and Services

4. Business Models

4.1 Introduction

Figure 4.1: P2P Mobile Messaging Commercial Evolution

4.2 Mobile Messaging Value Chain

Figure 4.2: The Mobile Messaging Value Chain

4.2.1 Value Chain Members

i. Agency/SI

ii. Aggregators/Hubbing Providers

iii. ASP/ISV

iv. Brands

v. End User

vi. MNOs

vii. Vendors

4.2.2 Messaging Category Variations

4.2.3 Disruptive Models

i. On Portal vs Off Portal/Direct-to-Consumer (D2C)

a. On-Net Portal & ODP

b. Off-Portal

c. Traffic Trends

d. The Messaging ‘Longtail’

Figure 4.3: Operator Approaches To The Value Chain

ii. Mobile Email

a. Emerging Business Model Options

iii. Mobile IM

iv. Personal Instant Messaging Initiative (GSMA)

a. Strategy

b. Challenges

4.2.4 Messaging Billing Evolution

i. Company Profile: Patni Telecom Consulting

a. Company Background

b. Products and Services

4.3 Messaging Service Interconnection

4.3.1 Hubbing

Table 4.1: The Hubbing & Bi-Lateral Messaging Market by Region (Approx.)

i. Aggregators

ii. IPX

Figure 4.4: Cascading Interconnect Payments

Figure 4.5: The IPX Model

iii. Company Profile: mBlox

a. Company Background

b. Products and Services

c. Strategy

Figure 4.6: The mBlox Value Chain

d. Sender Pays Data Trial

4.4 Advertising and Mobile Messaging

Figure 4.7: Mobile Advertising Mediums

4.4.1 Mobile Advertising Market

4.4.2 Mobile Advertising Cost Models

i. CPC (Cost-per-Click)

ii. CPM (Cost-per-Mille)

iii. CPA (Cost-per-Action/Acquisition)

iv. CPL (Cost-per-Call)

4.4.3 Mobile Advertising Inventory

i. Text Messaging (SMS)

a. SMS Advertising Creative Technical Specifications

b. SMS Ad Units

ii. SMS Ad Functionality

iii. MMS

a. MMS Advertising Creative Technical Specifications

b. MMS Ad Units

iv. Mobile Web

a. Mobile Web Advertising Creative Technical Specifications

b. Mobile Web Ad Units

4.4.4 Delivery Mediums

i. CSC (Common Short Code)

ii. MMS

iii. SMS

iv. Viral Marketing

v. Profile: Mobile Marketing Association (MAA)

a. Mobile Marketing

b. Adoption

4.4.5 Mobile Ad-Funded Messaging Tariffs

i. Adoption

Figure 4.8: Out There Media – Number of Mobile Ad Campaigns

ii. Challenges & Drivers

Figure 4.9: Most Active Mobile Advertisers

iii. Company Profile: Amobee

a. Company Background

b. Products and Services

Table 4.2: Amobee Ad Pricing (West Europe & North America)

Figure 4.10: Amobee’s Unified Platform For Ad Management

c. Case Study: Orange Pilots In-SMS Ads Concept

Figure 4.11: P2P SMS On-Net Traffic Interception

d. Case Study: Frog2Frog Partnership for Mobile Messaging Advertising

e. Case Study: Vodafone Czech Republic Launches Mobile Advertising

Figure 4.12: SMS Gratis Message Flow & Ad Insertion

iv. Company Profile: Blyk

a. Company Background

b. Products and Services

5. Mobile Messaging Forecasts

5.1 Forecast Definitions & Methodology

5.1.1 Forecast Definitions

5.1.2 Forecast Methodology

Figure 5.1: Forecast Methodology

5.2 The Global Market for Mobile Messaging

5.2.1 Total Global Revenues For Mobile Messaging

Figure 5.2: Total Global Revenues for Mobile Messaging ($m), Split by 8 Key Regions 2007- 2014

Table 5.1: Total Global Revenues for Mobile Messaging ($m), Split by 8 Key Regions 2009- 2014

Figure 5.3: Total Global Revenues for Mobile Messaging, Split by Product (SMS, MMS, IM, Email) ($m) 2007-2014

Table 5.2: Total Global Revenues for Mobile Messaging, Split by Product (SMS, MMS, IM, Email) ($m) 2009-2014

5.3 SMS

5.3.1 SMS Subscribers

Figure 5.4: Number of Mobile Subscribers Using SMS (m), Split by 8 Key Regions 2009-2014

Table 5.3: Number of Mobile Subscribers Using SMS (m), Split by 8 Key Regions 2009-2014 141

5.3.2 SMS Volumes

Figure 5.5: Total Annual SMS Volume (m), Split by 8 Key Regions 2007-2014

Table 5.4: Total Annual SMS Volume (m), Split by 8 Key Regions 2009-2014

5.3.3 Volume of Paid-for SMS Messages

Figure 5.6: Total Volume of Paid-for SMS Messages (m), Split by 8 Key Regions 2007-2014

Table 5.5: Total Volume of Paid-for SMS Messages (m), Split by 8 Key Regions 2009-2014

5.3.4 Operator Billed SMS Revenues

Figure 5.7: Total Operator Billed SMS Revenues ($m), Split by 8 Key Regions 2007-2014

Table 5.6: Total Operator Billed SMS Revenues ($m), Split by 8 Key Regions 2009-2014

5.3.5 SMS Based Advertising Revenues

Figure 5.8: SMS Based Advertising Revenues ($m), Split by 8 Key Regions 2007-2014

Table 5.7: SMS Based Advertising Revenues ($m), Split by 8 Key Regions 2009-2014

5.4 MMS

5.4.1. MMS Subscribers

Figure 5.9: Number of Mobile Subscribers Using MMS (m), Split by 8 Key Regions 2007-2014

Table 5.8: Number of Mobile Subscribers Using MMS (m), Split by 8 Key Regions 2009-2014

5.4.2. Volumes of Paid-for MMS Messages

Figure 5.10: Total Volume of Paid-for MMS (bn), Split by 8 Key Regions 2007-2014

Table 5.9: Total Volume of Paid-for MMS (bn), Split by 8 Key Regions 2009-2014

5.4.3. Operator-billed MMs Revenues

Figure 5.11: Total Operator-Billed MMS Revenues ($m), Split by 8 Key Regions 2007-2014

Table 5.10: Total Operator-Billed MMS Revenues ($m), Split by 8 Key Regions 2009-2014

5.4.4 Total Ad-funded MMS Volumes

Figure 5.12: Total Ad-funded MMS Traffic (m), Split by 8 Key Regions 2007-2014

Table 5.11: Total Ad-funded MMS Traffic (m), Split by 8 Key Regions 2009-2014

5.4.5 MMS Based Advertising Revenues

Figure 5.13: MMS Based Advertising Revenues ($m), Split by 8 Key Regions 2007-2014

Table 5.12: MMS Based Advertising Revenues ($m), Split by 8 Key Regions 2009-2014

5.5 Mobile Email

5.5.1 Subscribers Using Mobile Email

Figure 5.14: Number of Mobile Subscribers Using Email (m), Split by 8 Key Regions 2007-2014

Table 5.13: Number of Mobile Subscribers Using Email (m), Split by 8 Key Regions 2009-2014

5.5.2 Total Operator-billed Email Revenues

Figure 5.15: Total Operator-Billed Email Revenues ($m), Split by 8 Key Regions 2007-2014

Table 5.14: Total Operator-Billed Email Revenues ($m), Split by 8 Key Regions 2009-2014

5.6 Mobile IM

5.6.1 Subscribers Using Mobile IM

Figure 5.16: Number of Mobile IM Users (m), Split by 8 Key Regions 2007-2014

Table 5.15: Number of Mobile IM Users (m), Split by 8 Key Regions 2009-2014

5.6.2 Users Paying for Mobile IM

Figure 5.17: Number of Users Paying for Mobile IM (m), Split by 8 Key Regions 2007-2014

Table 5.16: Number of Users Paying for Mobile IM (m), Split by 8 Key Regions 2009-2014

5.6.3 Operator-billed IM Revenues

Figure 5.18: Total Operator-Billed IM Revenues ($m), Split by 8 Key Regions 2007-2014

Table 5.17: Total Operator-Billed IM Revenues ($m), Split by 8 Key Regions 2009-2014

5.6.4 Number of Ad-funded Mobile IM Subscribers

Figure 5.19: Total Number of Ad-funded Mobile IM Subscribers (m), Split by 8 Key Regions 2007-2014

Table 5.18: Total Number of Ad-funded Mobile IM Subscribers (m), Split by 8 Key Regions 2009-2014

Figure 5.20: Total Value of Mobile IM Ad-Spend ($m), Split by 8 Key Regions 2007-2014

Table 5.19: Total Value of Mobile IM Ad-Spend ($m), Split by 8 Key Regions 2009-2014

6. Strategies

6.1 Introduction

6.2 Aggregators & Hubs

i. NeuStar

a. Company Background

Table 6.1: NeuStar Revenue and Net Income Growth 2003-2008 ($m)

b. Products and Services

Figure 6.1: NeuStar ICP Overview

c. Strategy

ii. Sybase 365

a. Company Background

Table 6.2: Sybase KPIs 2004-2008

b. Products and Services

Table 6.3: Sybase Messaging KPIs 2008 vs. 2007

c. Strategy

iii. Syniverse Technologies

a. Company Background

b. Products and Services

Figure 6.2: The NEXT Advanced Messaging Hub

Figure 6.3: Syniverse Revenue Growth 2003-2007 ($m)

iv. VeriSign

a. Company Background

b. Products and Services

c. Strategy

Table 6.4: VeriSign Estimated Revenues Generated for Customers in Q1 2007-Q4 2008

6.3 ASP/ISV

i. Danger

a. Company Background

b. Products and Services

Figure 6.4: T-Mobile’s Sidekick Slide

ii. MSN & Windows Live for Windows Mobile

a. Company Background

b. Products and Services

c. Strategy

iii. MXit

a. Company Background

b. Products and Services

c. Strategy

iv. IXI Mobile & Ogo

a. Company Background

b. Products and Services

Figure 6.5: Ogo Devices for Messaging and Web 2.0

c. Strategy

v. Tencent QQ

a. Company Background

b. Strategy

6.4 Brands & Ad Networks

i. Fox Mobile Group

a. Company Background

b. Products and Services

ii. Out There Media

a. Company Background

b. Products and Services

Figure 6.6: Mobucks Mobile Advertising Marketplace Value Chain

c. Case Study: Tomato Plus!

Figure 6.7: Tomato Plus!/Blyk Subscriber Growth

6.5 MNOs

i. MTN (South Africa) & noknok

a. Company Background

b. Strategy

ii. O2 UK & Bluebook

a. Company Background

b. Strategy

Table 6.5: O2 UK – Typical Messaging Costs

Table 6.6: O2 UK KPIs Q1 2008 to Q4 2008

6.6 Vendors

i. Miyowa

a. Company Background

b. Products and Services

Figure 6.8: Miyowa Move Multimedia Platform Architecture

c. Strategy

ii. Nokia

a. Company Background

Table 6.7: Nokia KPIs – 2008 versus 2007

b. Products and Services

c. Strategy

e. Devices & Services

Figure 6.9: Nokia’s E66

iii. Cloudmark

a. Company Background

b. Products and Services

Figure 6.10: Cloudmark Technology and Global Threat Network

7. American & European Markets

7.1 North America

7.1.1 AT&T (US)

Table 7.1: AT&T KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

Table 7.2: AT&T – Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voicemail)

7.1.2 Helio (US)

Figure 7.1: Helio’s Ocean Device

Table 7.3: Helio ‘A La Carte’ – Typical Messaging Costs per Message (SMS, MMS, Email, IM & VVO)

7.1.3 Rogers Wireless (Canada)

Table 7.4: Rogers Wireless Text Messaging Bundles

Table 7.5: Rogers Wireless KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

7.1.4 Virgin Mobile USA

Table 7.6: Virgin Mobile USA KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

Table 7.7: Virgin Mobile USA – Typical Messaging Costs per Message (SMS, MMS, Email, IM & Video)

7.2 South America

7.2.1 America Movil

Table 7.8: America Movil KPIs (Revenues & Subscriptions) Q4 2007 to Q4 2008

i. Mexico (Telcel)

Table 7.9: Telcel KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

Table 7.10: Telcel – Typical Messaging Costs per Message (SMS, MMS, Web to SMS, Mobile Data & Voicemail)

ii. Argentina, Paraguay and Uruguay (Claro)

Table 7.11: Claro (Argentina, Paraguay & Uruguay) KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

Table 7.12: Claro (Argentina) – Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voice Messaging)

iii. Brazil (Claro)

iv. Chile (Claro)

v. Colombia (CoMCEL)

vi. Ecuador (Porta)

vii. Peru (Claro)

viii. Central America (Claro)

ix. Caribbean (Claro)

x. United States (TRACFONE)

7.2.2 ENTEL (Chile)

Table 7.13: Entel PCS KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

Table 7.14: ENTEL – Typical Messaging Costs per Message (SMS, MMS, Email, Mobile Data, IM & SMS Messenger)

7.2.3 Telefonica LatinoAmerica

Table 7.15: Telefonica LatinoAmerica KPIs (Revenues & Subscriptions) Q4 2007 to Q4 2008

i. Telefonica Moviles Chile (Movistar)

Table 7.16: Telefonica Moviles Chile KPIs (Revenues & Subscriptions) Q4 2007 to Q4 2008

Table 7.17: Telefonica Chile – Typical Messaging Costs per Message (SMS, MMS, Email, IM,

Mobile Data, Voicemail & Voice Messaging)

ii. Vivo (Brazil)

Table 7.18: Vivo KPIs (Revenues, Subscriptions, ARPU & Market Share) Q4 2007 to Q4 2008

Table 7.19: Vivo – Typical Messaging Costs per Message (SMS, MMS, Email, IM & Data)

7.3 Western Europe

7.3.1 Vodafone

Table 7.20: Vodafone Group KPIs (Revenues & Subscriptions) for Six Months Ended

September 30, 2008

Table 7.21: Vodafone Group (Europe) KPIs (Revenues & Subscriptions) for Six Months

Ended September 30, 2008

Table 7.22: Vodafone Group (Rest of World) KPIs (Revenues & Subscriptions) for Six

Months Ended September 30, 2008

i. Vodafone Germany

Table 7.23: Vodafone Germany – Typical Messaging Costs per Message (SMS, MMS, Email, IM & Visual Mailbox)

ii. Portugal

Table 7.24: Vodafone Portugal – Typical Messaging Costs per Message (SMS, MMS, Email & IM)

iii. Spain

iv. UK

7.3.2 Telefonica Moviles Espana SA (Telefonica Movistar – Spain)

Table 7.25: Telefonica Moviles Espana KPIs (Revenues & Subscriptions) Q4 2007 to Q4 2008

Figure 7.2: Telefonica Moviles Espana Mobile IM Screenshot

Table 7.26: Telefonica Movistar (Spain) – Typical Messaging Costs per Message (SMS, MMS, Email, & IM)

7.3.3 Telefonica Europe

i. Telefonica O2 UK

Table 7.27: Telefonica UK KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

Table 7.28: O2 UK – Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voicemail)

ii. Telefonica O2 Germany

Table 7.29: Telefonica O2 Germany KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

iii. Telefonica O2 Ireland

Table 7.30: Telefonica O2 Ireland KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

iv. Telefonica O2 Czech Republic

Table 7.31: Telefonica O2 Czech Republic KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

Table 7.32: Telefonica O2 Czech Republic – Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voicemail)

7.4 Eastern Europe

7.4.1 mobilkom austria group

Table 7.33: mobilkom austria group KPIs (Revenues, Operating Income & Subscriptions) Q4 2008 and Q4 2007 y-o-y Comparison

i. mobilkom austria

Table 7.34: mobilkom austria KPIs (Revenues, Subscriptions & ARPU) Q4 2008 and Q4 2007 y-o-y Comparison

Table 7.35: mobilkom austria – Typical Messaging Costs per Message (SMS, MMS, Email & IM)

ii. Vipnet

Table 7.36: Vipnet KPIs (Revenues, Operating Income, Subscriptions, ARPU & Market Share) Q4 2008 and y-o-y Comparison

Table 7.37: Vipnet – Typical Messaging Costs per Message (SMS, MMS, Email, Data & Voicemail)

7.4.2 VimpelCom Group – Beeline (Russia & CIS)

Table 7.38: VimpelCom Mobile KPIs (Revenues, Subscriptions, ARPU & Market Share) (Russia) Q3 2007 to Q3 2008

Table 7.39: VimpelCom (Russia – Moscow) – Typical Messaging Costs per Message (SMS, MMS, IM & Voice Messaging)

7.4.3 Turkcell

Table 7.40: Turkcell KPIs (Revenues, Subscriptions & ARPU) Q3 2007, Q2 2008, Q3 2008, Q4 2008

Table 7.41: Turkcell – Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voice SMS)

8. Asian & African Markets

8.1 China & Far East

8.1.1 China Mobile

Table 8.1: China Mobile KPIs (Revenues, Subscriptions, ARPU & Traffic), 2007-2008

Table 8.2: China Mobile – Typical Messaging Costs per Message (SMS, MMS, GPRS, Email,IM, Voice & PIM)

8.1.2 China Unicom

Table 8.3: China Unicom (GSM) KPIs (Revenues, Subscriptions & ARPU), 2007-2008

Table 8.4: China Unicom – Typical Messaging Costs per Message (SMS & MMS)

8.1.3 NTT DoCoMo (Japan)

Figure 8.1: Aggregate ARPU by Japanese Operator

Figure 8.2: Packet ARPU by Japanese Operator

Table 8.5: NTT DoCoMo Wireless KPIs (Revenues, Subscriptions, ARPU & Market Share) Q3 2007 (December 2007) to Q3 2008 (December 2008)

Table 8.6: NTT DoCoMo – Typical Messaging Costs per Message (SMS, Email, Mobile Data & Chaku-moji)

8.1.4 KTF (South Korea)

Table 8.7: KTF KPIs (Revenues, Subscriptions, ARPU, Data Usage &Messaging) Q4 2007 to Q4 2008

Table 8.8: KTF – Typical Messaging Costs per Message (SMS, MMS, Email, & Mobile Data)

8.2 Indian Sub Continent

8.2.1 Bharti Airtel

Table 8.9: Bharti Airtel KPIs (Revenues, Subscriptions, ARPU & Market Share) Q4 2007 to Q42008

Table 8.10: Bharti Airtel – Typical Messaging Costs per Message (SMS, MMS, Email, IM, & Voice)

8.2.2 Reliance Mobile

Table 8.11: Reliance Mobile KPIs (Revenues, Subscriptions, ARPU & Market Share) December 2007 to December 2008

Table 8.12: Reliance Mobile – Typical Messaging Costs per Message (SMS, MMS, Email,Alerts, IM, Talking Message & Voicemail)

8.2.3 Telenor Pakistan

Table 8.13: Telenor Pakistan KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008

Table 8.14: Telenor Pakistan Data Packages

Table 8.15: ‘SMS fulltime’ Tariffs

Table 8.16: Telenor Pakistan – Typical Messaging Costs per Message (SMS, MMS, Alerts,Email, Bubble Message & Backup)

8.3 Rest of Asia

8.3.1 3 (Australia)

Table 8.17: 3 (Australia) KPIs (Revenues, Subscriptions & ARPU) Half Year and y-o-y Comparison

Table 8.18: 3 (Australia) – Typical Messaging Costs per Message (SMS, Email, Mobile Data, IM, Video & Voicemail)

8.3.2 DiGi (Malaysia)

Table 8.19: DiGi KPIs (Revenues, Subscriptions, Mobile Data & ARPU) Q4 2007 to Q4 2008

Table 8.20: DiGi – Typical Messaging Costs per Message (SMS, MMS, Email, IM, BubbleTalk & Mobile Data)

8.3.3 Globe Telecom (Philippines)

Table 8.21: Globe KPIs (Revenues, Subscriptions, Mobile Data & ARPU), 2007-2008

Table 8.22: Globe – Typical Messaging Costs per Message (SMS, MMS, Email, Mobile Data & IM)

8.3.4 Telstra Mobile (Australia)

Table 8.23: Telstra (Australia) KPIs ((Revenues, Subscribers & ARPU) Full Year Results and yo-y Comparison

Table 8.24: Telstra – Typical Messaging Costs per Message (SMS, MMS, Email, & IM)

8.4 Africa & Middle East

8.4.1 etisalat

Table 8.25: Etisalat – Typical Messaging Costs per Message (SMS, MMS, Email & Data)

8.4.2 Vodacom (South Africa)

Table 8.26: Vodacom KPIs (Revenues, Subscriptions, ARPU & Market Share) Six Months Ended September 30 2008 and y-o-y Comparison

i. Mobile Email

a. Mobile IM

ii. SVS (Short Voice Service)

iii. Voicemail2SMS

Table 8.27: Vodacom South Africa – Typical Messaging Costs per Message (SMS, MMS, Email, IM, Voicemail & SVS)

8.4.3 Zain

Table 8.28: Zain Group KPIs (Revenues & Subscriptions), 2007-2008

i. Jordan

Table 8.29: Zain (Jordan) KPIs (Revenues, Subscriptions, ARPU & Market Share), 2007-2008

Table 8.30: Zain (Jordan) – Typical Messaging Costs per Message (SMS, MMS, Email &

Mobile Data)

ii. Kenya

Table 8.31: Zain (Kenya) KPIs (Revenues, Subscriptions, ARPU & Market Share), 2007-2008

Table 8.32: Zain (Kenya) – Typical Messaging Costs per Message (SMS, MMS, Email &

Mobile Data)

iii. Nigeria

Table 8.33: Zain (Nigeria) KPIs (Revenues, Subscriptions, ARPU & Market Share), 2007-2008

Table 8.34: Zain (Nigeria) – Typical Messaging Costs per Message (SMS, MMS, Email & Mobile Data)

iv. Uganda

Table 8.35: Zain (Uganda) – KPIs (Revenues, Subscriptions, ARPU & Market Share), 2007-2008

Table 8.36: Zain (Uganda) – Typical Messaging Costs per Message (SMS & Voicemail)

9. Mobile Messaging Value Added Services

9.1 Introduction

9.2 Voice

9.2.1 Voice Messaging/Voice SMS

i. Background

ii. Adoption

iii. Commercial Options

9.2.2 Voice Messaging Providers

i. Bubble Motion

a. Company Background

b. Products and Services

c. Strategy

Figure 9.1: BubbleTALK Deployment Options

ii. Kirusa

a. Company Background

b. Products and Services

iii. SpinVox

a. Company Background

b. Products and Services

c. Strategy

9.2.3 Visual Voicemail

i. Background

Figure 9.2: Visual Voicemail User Interface

ii. Adoption

Figure 9.3: Visual Voicemail Delivered to TV Screen

iii. Company Profile: Comverse

a. Company Background

b. Products and Services

9.3 Video

9.3.1 Videomail

i. Background

ii. Adoption

iii. Commercial Options

a. Video Colour Ring Back Tones

b. Video Caller ID

iv. Company Profile: Dialogic

a. Company Background

b. Products and Services

Figure 9.4: Dialogic’s Portfolio

9.4 Other

9.4.1 Address Book

i. Address Book & Presence

ii. Address Book ‘Favourites’ List

Figure 9.5: On-Device Client Providing Converged Favourites List

iii. Network Backup & Storage

iv. Company Profile: NewBay Software

a. Company Background

b. Products and Services

Figure 9.6: NewBay’s LifeCache ‘Model for Innovation and Delivery’

9.4.2 Media Translation

9.4.3 PIM

10. Mobile Messaging, Convergence & IP

10.1 Introduction

10.2 Convergence and IP

10.2.1 Legacy Mobile Infrastructures

i. Circuit-Switching vs. Packet Switching

ii. SS7 Signalling

iii. IN (Intelligent Network)

10.2.2 Paths to IP

i. Migration Drivers

Figure 10.1: An IP-Based Messaging Architecture

ii. IP Efficiencies

iii. Messaging 2.0

iv. IMS & SDP

10.2.3 Vendor Profiles

i. Airwide Solutions

a. Company Background

b. Products and Services

Figure 10.2: Airwide Solutions’ Fusion – A Next-Generation Messaging Architecture

ii. Bharti Telesoft

a. Company Background

b. Products and Services

c. Strategy

iii. Ericsson

a. Company Background

b. Products and Services

iv. Nokia Siemens Networks

a. Company Background

Table 10.1: Nokia Siemens Networks – Revenue and Net Income Growth 2007-2008 ($m)

b. Products and Services

c. Strategy

10.3 Converging Communities

10.3.1 Social Media & Web 2.0

Figure 10.3: Social Networking On Mobile

i. In Mail & Public Messaging

ii. Facebook

a. Company Background

b. Services and Products – Fixed Internet

c. Mobile Services

iii. MySpace

a. Company Background

b. Products and Services

- MySpace Mobile

iv. Twitter

10.3.2 IM and the Interactive Communication Landscape

Figure 10.4: The Interactive Communication Market

i. Bots

ii. Company Profile: Colibria

a. Company Background

b. Products and Services

Figure 10.5: The Colibria Elevate Platform

c. Strategy

10.3.3 Messaging to Blend Fixed & Mobile Web?

10.3.4 VoIP Communities

i. Company Profile: fring

a. Company Background

b. Products and Services

Figure 10.6: The fring Value Chain

c. Strategy

d. Case Study: mobilkom’s A1 & fring

Figure 10.7: The fring Mobile Client

ii. Company Profile: Skype

a. Company Background

b. Products and Services

iii. Company Profile: Vyke

a. Company Background

b. Products and Services

c. Strategy

11. Industry Bodies and Developments

11.1 Introduction

11.2 Industry Bodies

11.2.1 3GPP

i. IP-Multimedia Subsystem (IMS)

Figure 11.1: IMS Architecture Overview

ii. MMTel

Figure 11.2: MMTEL Interworking Overview

11.2.2 Fixed-Mobile Convergence Alliance

Figure 11.3: FMCA Objectives

11.2.3 GSM Association (GSMA)

i. IP Interworking

a. GRX

Figure 11.4: The GRX Architecture

b. IPX

Figure 11.5: The IPX Architecture

ii. Open Connectivity Programme

a. SMS Hubbing

iii. PathFinder

iv. Voice Messaging Service Definition

Table 11.1: Voice Messaging Functions

Figure 11.6: Distributed Interworking Method for Voice Messaging Service

10.2.4 Open Mobile Terminal Platform (OMTP)

Figure 11.7: OMTP Focus

i. BONDI Initiative

11.2.5 RTT Alliance

11.3 Wireless Web Developments

11.3.1 IETF (Internet Engineering Task Force)

i. ENUM

ii. LEMONADE (licence to enhanced mobile oriented and diverse endpoints)

iii. Real-Time Text over IP (ToIP)

iv. SIP (Session Initiation Protocol)

v. SIP-SIMPLE (SIP for Instant Messaging and Presence Leveraging Extensions)

a. Optimisations

b. Instant Messaging

c. IM Chat Rooms

d. IM Features

vi. XMPP (Extensible Messaging and Presence Protocol)

11.3.2 XMPP Standards Foundation (XSF)

11.3.3 OMA (WAP 2.0 & IMPS v.1.3)

i. Converged IP Messaging (CPM)

Figure 11.8: Converged IP Messaging

ii. OMA Browsing

iii. OMA-CP (Client Provisioning)

iv. OMA-EMN (Email Notification)

v. OMA MEM (Mobile E-Mail)

vi. OMA MMS 1.3

vii. OMA Presence SIMPLE V2.0

viii. OMA Push V2.2

ix. OMA SIMPLE IM V1.0

a. Deferred Messaging

x. WAP 2.0

a. WAE (Wireless Application Environment)

b. Introduction of Internet Protocols

c. WAP Programming Model

d. Enhanced Services

xi. IMPS V.1.3 (Instant Messaging and Presence Service)

Figure 11.9: OMA’s IMPS Architecture

xii. OMA DS (Data Synchronization)

xiii. XDM

11.3.4 Web Services

i. REST (REpresentational State Transfer)

ii. SOAP (Simple Object Access Protocol)

11.3.5 W3C and the Mobile Web Initiative (MWI)

Appendix: Mobile Messaging Technologies

1 Introduction

2 Core P2P Mobile Messaging Services

2.1 SMS (Short Message Service)

i. SMS Architecture

Figure A1: SMS Architecture

ii. SMS Standards & Protocols

iii. SMS Interworking

2.2 Enhanced Messaging – EMS & RCS

i. Rich Communication Suite (RCS) Initiative

Figure A2: The Objectives of RCS

2.3 MMS

i. MMS Architecture

Figure A3: MMS Architecture

Table A1: Supporting non-MMS Phone Access

ii. MMS Standards & Protocols

iii. MMS Interworking

Figure A4: The SMTP Design Structure

2.4 Mobile Email

Figure A5: Email Architecture

Table A2: Common Email Approaches

i. Mobile Email Architectures

Figure A6: Pull and Push Technology

ii. Mobile Email Standards

2.5 Mobile IM & Presence

i. Mobile IM (Web-Based)

ii. SMS+/SMS 2.0/Super SMS (On-Net)

2.6 Messaging Gateway and Routers

i. Messaging Gateways

Figure A7: Messaging Gateway Architecture

ii. SMS Router

Companies Mentioned

- 3

- 3GPP

- Acision

- Airwide Solutions

- Anam Mobile

- AT&T

- Bharti Airtel

- Bharti Telesoft

- Blyk

- Bubble Motion Inc

- CallWave

- China Mobile

- China Unicom

- Claro Clicatell

- Colibria

- CoMCEL

- Danger

- Dialogic Corporation

- DiGi

- eBuddy

- Entel

- Ericsson

- Facebook

- Fox Mobile Group

- fring

- GSM Association

- Helio

- iAnywhere (Sybase)

- Isode

- IXI Mobile

- Kirusa

- KTF

- mBlox

- MDA (Mobile Data Association)

- Microsoft

- Miyoma

- Mobile Marketing Association

- mobilkom

- Motorola Good

- Mxit

- MySpace

- NeuStar

- NewBay

- Nokia Siemens Networks

- Nokia

- NTT DoCoMo

- O2

- Orange France

- PageOne

- Patni Telecoms Consulting

- Porta

- Reliance Mobile

- Research In Motion

- Rogers

- Wireless

- SEVEN

- Skype

- SpinVox

- Sybase

- Syniverse

- Technologies

- Telcel

- Telefonica

- TeleMessage Ltd

- T

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