November 16, 2009

Big Hopes For Assassin’s Creed 2

Ubisoft's "Assassin's Creed 2" is set to be released in stores Tuesday, and analysts believe it will be a much needed blockbuster hit for the videogame industry this holiday season.

"Assassin's Creed 2 promises to be one of the most ambitious and atmospheric action-adventures of the holiday season with its slick set pieces," Scott Steinberg, analyst for DigitalTrends.com, told AFP.

"Not only does it offer the proverbial six million ways for targets to die, its unique blend of period-specific swordplay and acrobatics truly allows players to get medieval on their opponents in spectacular fashion."

"Assassin's Creed was the first game to immerse players in a believable and mature experience inspired by historical events," Sebastien Puel, videogame producer with Ubisoft, told AFP.

Industry experts hope Assassin's Creed 2 will add a great boost to slumping sales. Developers began working on the sequel in 2007, when the first game was introduced, and sold more than eight million copies.

According to figures released last week, videogame sales dropped 19 percent in October, compared to the same month last year, according to NPD Group.

Sales dropped to $1.07 billion in October just as the industry prepared to enter the holiday season.

"The continued economic turmoil, and in particular the troubling unemployment rate, is undoubtedly impacting industry sales," said NPD videogame analyst Anita Frazier.

"With the excitement already being generated by 'Call of Duty: Modern Warfare 2,' and the incredible buzz around upcoming titles 'New Super Mario Bros. Wii' and 'Assassin's Creed 2,' November is poised to be a strong month."

Activision Blizzard's "Call of Duty Modern Warfare 2" sold 4.7 million units last Tuesday in the US and UK, generating sales of $310 million.


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