With Cyber Monday Approaching, Flash Sales Expected to Boost Online Shopping
NEW YORK, Nov. 17 /PRNewswire/ — As the biggest online shopping day of the year approaches, industry experts are predicting increased e-commerce sales as compared to one year ago. The emergence of flash sales, from leading sites such as TOTSY and GILT, are expected to be a primary reason for an increase as cost conscious shoppers look for quality products at discounted prices. According to Forrester Research, there is an expected 8% increase to $44.7 billion in online holiday sales compared with a year ago as bargain hunters turn to the Web for deals.
“Despite the continued downturn economy, online shopping has realized significant gains – and with good reason,” notes Guillaume Gauthereau, co-founder and CEO of TOTSY. “There is little question that consumers are looking for value without sacrificing quality and that is what flash sale sites such as TOTSY are effectively offering.”
Gauthereau, who formerly served as the president and CEO of Lalique North America, adds, “The US market has recently adopted the online flash sales model that has been incredibly popular in France and throughout Europe. Vente-Privee, the French company who pioneered the private flash-sales concept in 2001, has since realized significant success by attracting 8 million members and according to La Tribune is expected to generate $1 billion in revenue by the end of 2009.”
Flash-sales are limited offers of hand-selected coveted items at sample sale prices not available to the general public. As online referral based sites, these new outlets are by invitation only, free of charge and dedicated exclusively to providing their members with access to desirable and essential products at deep discounts.
TOTSY’s point of difference and what sets it apart from its rivals like gilt.com and ruelala.com is that it specifically targets expecting moms and families with young children. The product categories found on TOTSY include the full range of must haves for parents and expecting moms including strollers, nursery furniture and bedding, car seats, apparel, accessories, health and safety products, toys and sustainable green products.
According to Packaged Facts, the business of servicing the needs of children from birth to age 5 reached $40 billion in 2007 and according to National Center for Health Statistics, a new record high of 4,350 million births were registered in 2007. “These figures, combined with moms’ natural propensity to search for special offers online, places TOTSY in good stead this holiday season,” adds Gauthereau.
Flash Sales are expected to forever change the online buying experience as they provide deep discounts of coveted brands all year round. “Anytime you put ‘sale’ together with ‘brand,’ it’s going to resonate with people,” comments Forrester Research retail analyst Sucharita Mulpuru.