Targus(R) Selected as an Honoree for the 2010 CES Innovations Awards
ANAHEIM, Calif., Nov. 18 /PRNewswire/ — TargusÃ‚® Inc., maker of the world’s top-selling laptop computer cases and accessories, announced today its Lap Chill Mat (AWE55US) has been selected as an Innovations 2010 Design and Engineering Awards honoree in the Computer Accessories category. The new Lap Chill Mat offers a convenient, comfortable and ergonomic work surface to keep you and your laptop cool and efficient.
Endorsed by the Industrial Designers Society of America, the Innovations Awards recognizes the latest in cutting edge consumer electronics products which display superiority in design and engineering across 36 categories. A preeminent panel of independent industry designers, engineers and members of the media selects the honorees.
“As the pioneer and leading global supplier of notebook carrying cases and accessories, Targus continually works to uphold our reputation by engineering new and better products for the mobile world,” said Kevin Gallagher, vice president of design at Targus. “We are honored to be recognized by such a prestigious program.”
The Innovations entries are judged based on the following criteria:
- Engineering qualities, based on technical specs and materials used
- Aesthetic and design qualities, using photos provided
- The product’s intended use/function and user value
- Unique/novel features that consumers would find attractive
- How the design and innovation of the product compares to other products in the marketplace
Products chosen as Innovations honorees reflect innovative design and engineering. Examples may include first time various technologies combined in a single product or dramatic enhancements to previous product designs.
Comfort and optimum functionality are core features built into each new Targus accessory. The Lap Chill Mat provides a super comfortable and ergonomic work surface to keep both you and your laptop cool. The Chill Mat rests on your lap and disperses heat, with dual USB powered fans to provide ventilation. The ergonomic tilt makes typing easy while the soft neoprene material provides cushioned comfort on your lap. The open design allows fans to run quietly and stimulates constant airflow. Four rubber stops on the face of the Chill Mat prevents the laptop from slipping.
The Targus Lap Chill Mat is backed by a limited one year warranty and available now at an estimated street price of $39.99. This and other Targus accessories are available at Targus.com as well as through leading retailers, VARs, e-tailers, and direct marketers.
Targus created the mobile accessory category with its invention of the laptop case over 25 years ago. The company continues to advance the mobile accessories category with innovative and relevant solutions for today’s mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus’ headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit targus.com.
Targus and the Targus logo are registered trademarks of Targus Group International, Inc. All rights reserved.
SOURCE Targus Inc.