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Churchill Downs Incorporated Chooses MicroStrategy for Reporting and Analysis for its Online Wagering System

Posted on: Wednesday, 18 November 2009, 15:00 CST

MCLEAN, Va., Nov. 18 /PRNewswire-FirstCall/ -- MicroStrategy(®) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Churchill Downs Incorporated ("CDI") (Nasdaq: CHDN) has selected MicroStrategy 9 for reporting and analysis for its online wagering system.

CDI's technology division, TwinSpires.com, is using MicroStrategy 9 for in-depth analysis and reporting for its online pari-mutuel wagering system. MicroStrategy's intuitive reports and robust analytical capabilities will help CDI's personnel to uncover critical business insights that can be used for improving promotions and product offerings, and strengthening customer relationships.

"MicroStrategy's easy-to-use reporting capabilities have already saved us countless hours of time on report creation," said Carl Ackermann, Senior Director of CRM, Churchill Downs Incorporated. "After conducting an evaluation of numerous BI products, we chose MicroStrategy because of its ease of integration with our existing systems, completeness of the product suite, and commitment to our relationship."

"We are delighted to welcome CDI as a new MicroStrategy customer," said Sanju Bansal, MicroStrategy COO. "MicroStrategy's powerful reporting platform is designed for business user productivity, with an intuitive, user-friendly Web interface that puts even more control in the hands of business people."

About Churchill Downs Incorporated

Churchill Downs Incorporated ("CDI" or "Company"), headquartered in Louisville, Ky., owns and operates world-renowned horse racing venues throughout the United States. CDI's four racetracks in Florida, Illinois, Kentucky and Louisiana host many of North America's most prestigious races, including the Kentucky Derby and Kentucky Oaks, Arlington Million, Princess Rooney Handicap and Louisiana Derby. CDI's racetracks have hosted seven Breeders' Cup World Championships. CDI also owns off-track betting facilities and has interests in various advance-deposit wagering, television production, telecommunications and racing service companies including a 50-percent interest in the national cable and satellite network HorseRacing TV, that support the Company's network of simulcasting and racing operations. CDI trades on the NASDAQ Global Select Market under the symbol CHDN and can be found on the Internet: www.churchilldownsincorporated.com

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy 9, and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

Contact: Wende Cover MicroStrategy Incorporated 703-770-1646 wcover@microstrategy.com

SOURCE MicroStrategy Incorporated

Source: PR Newswire

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