AT&T Recognized for Excellence in New Product Innovation by Analyst Firm Frost & Sullivan

November 19, 2009

DALLAS, Nov. 19 /PRNewswire-FirstCall/ — In recognition of AT&T’s ongoing commitment to the growth and success of small businesses nationwide, AT&T* today announced that it is the recipient of the 2009 North America New Product Innovation Award in Information and Communication Technologies from industry analyst firm Frost & Sullivan. Specifically, the award was presented to AT&T for its AT&T Tech Support 360 service introduced last year.

Frost & Sullivan noted that AT&T was the first communications services provider among its peers to offer the small and midsize business customer market a service like AT&T Tech Support 360, which provides remote, online technical support, including wireless network setup, software installation and training, setup of security software and configuration of peripherals – including PDAs, printers, cameras and iPods. Additionally, AT&T Tech Support 360 technicians can provide training on Windows 7 to help ensure small and midsize businesses get the most from PC’s equipped with the new operating system.

Since its launch last fall, 100,000 small businesses have purchased AT&T Tech Support 360 services. In addition, AT&T Tech Support 360 has scored very well in customer satisfaction, with more than 90 percent of customers saying they’re “very satisfied” with the service.

“We believe AT&T has done its homework well and has made a strong market move with Tech Support 360,” said Michael Suby, Director of Stratecast, a Division with Frost & Sullivan. “Even one year since introduction, none of AT&T’s competitors or even peers that are active in the small and mid-sized business segment offer a similar remote technical support service.”

In awarding the New Product Innovation Award, Frost & Sullivan used the following criteria to benchmark AT&T’s performance against key competitors:

  • Innovative Element of the Product
  • Leverage of Leading Edge Technologies
  • Value Added Features/Benefits
  • Increased Customer Value
  • Customer Acquisition/Penetration Potential

“We’re extremely proud to be recognized by Frost & Sullivan for our Tech Support 360 service, which offers small and midsize businesses the IT support they need to focus on their business and succeed,” said Ebrahim Keshavarz, vice president of Business Development, AT&T. “This innovative service provides customers with access to a ‘virtual IT helpdesk’ to help them avoid the costs of bringing technicians in-house or the difficulties of trying to fix problems themselves.”

Interested small and midsize businesses can get more information or order Tech Support 360 service by visiting http://tech360.att.com or by calling 1-866-644-8031. Midsize businesses can also contact their designated AT&T account manager with any questions or to order the service.

Small businesses looking to find information about AT&T products and services can visit www.att.com/smallbusiness. For free business resources such as webinars, white papers, training, case studies and best practices, they can visit www.att.com/smallbusinessinsite. Additionally, real-time information can be found on the AT&T Small Business Facebook page (www.facebook.com/ATTSmallBiz) and Twitter channel (www.twitter.com/smallbizInSite).

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services.

© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.


Source: newswire

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