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comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2009

Posted on: Thursday, 19 November 2009, 14:13 CST

RESTON, Va., Nov. 19 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for October 2009 based on data from the comScore Media Metrix service. A handful of lighthearted October celebrations boosted traffic to Flowers/Gifts/Greetings sites and e-Card sites. Many Americans chose to get a head start on their holiday shopping resulting in growth at online retail sites.

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"October is consistently a high-activity month for gift and retail sites as Halloween and other seasonal celebrations drive traffic to these destinations," said Jack Flanagan, executive vice president of comScore Media Metrix. "October also represents the early shopping period for those who want to get a head start on shopping for their friends and family."

Warm Greetings as Season Changes

e-Cards sites saw a seasonal boost in traffic with the celebration of Halloween, Boss's Day and Sweetest Day during October. The e-Cards category attracted 21.9 million Americans during the month, representing a 15-percent increase from September, making it the top-gaining category for the month. Evite.com led the category with more than 6.7 million visitors, up 9 percent from the previous month. MyFunCards.com grabbed the #2 position with 5.9 million visitors (up 48 percent), followed by AG Interactive with 3.6 million (up 18 percent) and 123Greetings.com with 2.5 million (up 19 percent).

The Flowers/Gifts/Greetings category grew to nearly 30 million visitors during the month, a 14-percent increase versus September, led by AmericanGreetings Property with 10.3 million visitors. Partycity.com ranked #2 in the category with 4.4 million Americans, up 147 percent, as visitors searched for Halloween costumes and party accessories. Hallmark.com grabbed the #3 position with 2.7 million visitors, followed closely by Gifts.com with more than 2.6 million (up 22 percent) and Build-A-Bear Workshop, Inc. with 2 million visitors, a 20-percent increase.

Halloween Spurs Growth at Apparel Sites

The search for the perfect Halloween costume had Americans rushing to Apparel sites in October, with the category growing 9 percent versus September. BuyCostumes.com ranked #1 in the category and more than doubled its audience to 9.1 million visitors. LimitedBrands placed second with 5.8 million visitors, followed by Zappos.com (5 million visitors), OldNavy.com (4.9 million visitors), and Celebrate Express Inc. (4.3 million visitors).

Traffic to Toy Sites Increase as the Holiday Season Approaches

Toy sites grew 9 percent in October as some parents got an early start on holiday gift ideas. Toysrus Sites led the category growing 24 percent to 8.1 million visitors. The LEGO group attracted 3.4 million Americans, followed by Disney Shopping with 2 million visitors and AmericanGirl.com with 1.3 million visitors.

Top 50 Properties

Google Sites ranked as the #1 property in October with 164 million visitors, followed by Yahoo! Sites with 158 million visitors and Microsoft Sites with 133 million visitors. Facebook.com held its #5 ranking with 97 million visitors, while Amazon Sites and Wikimedia Foundation Sites both jumped in the rankings, grabbing the #8 and #9 positions, respectively.

Top 50 Ad Focus Ranking

AOL Advertising led the October Ad Focus ranking reaching 91 percent of Americans online. Yahoo! Network ranked second, reaching 88 percent of the population, followed by Google Ad Network with an 87-percent reach. Fox Audience Network climbed 3 positions to the #6 ranking with a reach of 80 percent.

Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) October 2009 vs. September 2009 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix ----------------------------- Total Unique Visitors (000) -------------------------- Rank by Unique Sep-09 Oct-09 % Change Visitors ------ ------ -------- -------- Total Internet : Total Audience 198,378 198,218 0 N/A ---------------------- ------- ------- -- --- TheStreet.com Sites 4,352 8,517 96 146 ------------------- ----- ----- -- --- BuddyTV 3,114 5,319 71 238 ------- ----- ----- -- --- General Motors 6,532 10,840 66 106 -------------- ----- ------ -- --- BROTHERSOFT.COM 3,664 5,460 49 227 --------------- ----- ----- -- --- Liberty Media Holding 11,153 16,601 49 67 Corporation --------------------- ------ ------ -- -- FILESTUBE.COM 4,467 6,596 48 194 ------------- ----- ----- -- --- CDC.GOV 4,254 5,926 39 213 ------- ----- ----- -- --- SUITE101.COM 5,878 7,594 29 163 ------------ ----- ----- -- --- Toysrus Sites 6,527 8,111 24 153 ------------- ----- ----- -- --- DAILYMOTION.COM 7,512 8,849 18 140 --------------- ----- ----- -- ---

*Ranking based on the top 250 properties in October 2009. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 hybrid audience measurement.

Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) October 2009 vs. September 2009 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix ----------------------------- Total Unique Visitors (000) --------------------------- % Sep-09 Oct-09 Change ------ ------ ------ Total Internet : Total Audience 198,378 198,218 0 ------------------------------------ ------ ------ -- e-cards 19,023 21,867 15 ------------------------------------ ------ ------ -- Flowers/Gifts/Greetings 26,162 29,953 14 ------------------------------------ ------ ------ -- Automotive - Manufacturer 23,150 26,501 14 ------------------------------------ ------ ------ -- Business/Finance - Online Trading 10,347 11,383 10 ------------------------------------ ------ ------ -- Retail - Apparel 58,135 63,434 9 ------------------------------------ ------ ------ -- Career Services & Development - 8,971 9,770 9 Training and Education ------------------------------------ ------ ------ -- Technology - News 59,694 65,005 9 ------------------------------------ ------ ------ -- Retail - Toys 18,870 20,546 9 ------------------------------------ ------ ------ -- Gay/Lesbian 3,699 3,969 7 ------------------------------------ ------ ------ -- Business to Business 37,777 40,292 7 ------------------------------------ ------ ------ --

Table 3 comScore Top 50 Properties (U.S.) October 2009 Total U.S. - Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix ----------------------------- Unique Unique Visitors Visitors Rank Property (000) Rank Property (000) ---- -------- ------ ---- -------- ------- Total Internet: Total Audience 198,218 - ---------------------- ------- -- -------------------- ------ 1 Google Sites 164,086 26 iVillage.com: The 30,572 Womens Network - ---------------------- ------- -- -------------------- ------ 2 Yahoo! Sites 158,251 27 Verizon 30,533 Communications Corporation - ---------------------- ------- -- -------------------- ------ 3 Microsoft Sites 132,618 28 NBC Universal 29,155 - ---------------------- ------- -- -------------------- ------ 4 AOL LLC 98,515 29 Everyday Health 28,837 - ---------------------- ------- -- -------------------- ------ 5 FACEBOOK.COM 97,372 30 ESPN 27,737 - ---------------------- ------- -- -------------------- ------ 6 Ask Network 88,073 31 Target Corporation 27,101 - ---------------------- ------- -- -------------------- ------ 7 Fox Interactive Media 82,862 32 Break Media 26,928 - ---------------------- ------- -- -------------------- ------ 8 Amazon Sites 69,945 33 AT&T Interactive 26,662 Network - ---------------------- ------- -- -------------------- ------ 9 Wikimedia Foundation 69,492 34 NetShelter 25,982 Sites Technology Media - ---------------------- ------- -- -------------------- ------ 10 eBay 66,987 35 Gorilla Nation 25,725 -- ---------------------- ------- -- -------------------- ------ 11 Turner Network 63,558 36 The Mozilla 25,567 Organization -- ---------------------- -------- -- ------------------ ------ 12 CBS Interactive 59,086 37 Bank of America 25,025 -- ---------------------- ------- -- -------------------- ------ 13 Apple Inc. 58,622 38 Superpages.com 24,998 Network -- ---------------------- ------- -- -------------------- ------ 14 Glam Media 56,053 39 AT&T, Inc. 23,246 -- ---------------------- ------- -- -------------------- ------ 15 Answers.com Sites 55,974 40 Technorati Media 22,931 -- ---------------------- ------- -- -------------------- ------ 16 Demand Media 52,710 41 Federated Media 22,677 Publishing -- ---------------------- ------- -- -------------------- ------ 17 Viacom Digital 51,470 42 Weatherbug Property 22,034 -- ---------------------- ------- -- -------------------- ------ 18 New York Times Digital 50,217 43 Photobucket.com LLC 21,891 -- ---------------------- ------- -- -------------------- ------ 19 craigslist, inc. 44,090 44 Expedia Inc 21,809 -- ---------------------- ------- -- -------------------- ------ 20 Weather Channel, The 41,354 45 Gannett Sites 21,754 -- ---------------------- ------- -- -------------------- ------ 21 Comcast Corporation 38,661 46 Time Warner - 21,459 Excluding AOL -- ---------------------- ------- -- -------------------- ------ 22 Adobe Sites 38,075 47 Discovery Digital 20,707 Media Sites -- ---------------------- ------- -- -------------------- ------ 23 Disney Online 31,974 48 JPMorgan Chase 20,281 Property -- ---------------------- ------- -- -------------------- ------ 24 Wal-Mart 31,808 49 LINKEDIN.COM 20,024 -- ---------------------- ------- -- -------------------- ------ 25 WordPress 30,701 50 Real.com Network 19,992 -- ---------------------- ------- -- -------------------- ------

Table 4 comScore Ad Focus Ranking (U.S.) October 2009 Total U.S. - Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix ----------------------------- Total Unique Unique Visitors % Visitors % Rank Property (000) Reach Rank Property (000) Reach ---- -------- ------- ----- ---- -------- ------- ----- Total Internet: Total Audience 198,218 100.0 ---------------- ------- ----- 1 AOL Advertising** 180,422 91.0 26 Burst Media** 119,550 60.3 - ------------------- ------- ---- -- ----------------- ------- ---- 2 Yahoo! Network** 174,007 87.8 27 CPX Interactive** 104,925 52.9 - ------------------- ------- ---- -- ----------------- ------- ---- 3 Google Ad Network** 171,881 86.7 28 YOUTUBE.COM 100,691 50.8 - ------------------- ------- ---- -- ----------------- ------- ---- 4 Tremor Media - 165,310 83.4 29 TidalTV - 100,279 50.6 Potential Reach Potential Reach - ------------------- ------- ---- -- ----------------- ------- ---- 5 ValueClick Networks** 163,023 82.2 30 AOL Media Network 98,515 49.7 - ------------------- ------- ---- -- ----------------- ------- ---- 6 FOX Audience 158,390 79.9 31 FACEBOOK.COM 97,372 49.1 Network** - ------------------- ------- ---- -- ----------------- ------- ---- 7 Yahoo! Sites 158,251 79.8 32 Adify** 97,244 49.1 - ------------------- ------- ---- -- ----------------- ------- ---- 8 Specific Media** 157,564 79.5 33 MSN 95,181 48.0 - ------------------- ------- ---- -- ----------------- ------- ---- 9 Google 156,620 79.0 34 ADSDAQ by 91,901 46.4 ContextWeb** - ------------------- ------- ---- -- ----------------- ------- ---- 10 Microsoft Media 155,368 78.4 35 Undertone 91,422 46.1 Network US** Networks** -- ------------------ ------- ---- -- ----------------- ------- ---- 11 BrightRoll Video 152,694 77.0 36 Ask Network 88,073 44.4 Network - Potential Reach -- ------------------ ------- ---- -- ----------------- ------- ---- 12 24/7 Real Media** 150,133 75.7 37 Vibrant Media** 87,813 44.3 -- ------------------ ------- ---- -- ----------------- ------- ---- 13 YuMe Video Network - 141,803 71.5 38 Pulse 360** 85,781 43.3 Potential Reach -- ------------------ ------- ---- -- ----------------- ------- ---- 14 Traffic 140,104 70.7 39 NNN Total 80,606 40.7 Marketplace** Newspapers: U.S. -- ------------------ ------- ---- -- ----------------- ------- ---- 15 Tribal Fusion** 137,633 69.4 40 ScanScout Network 80,388 40.6 - Potential Reach -- ------------------ ------- ---- -- ----------------- ------- ---- 16 AudienceScience 137,157 69.2 41 IB Local Network 79,372 40.0 (formerly Revenue Science)** -- ------------------ ------- ---- -- ----------------- ------- ---- 17 Collective Network** 134,162 67.7 42 Centro - Potential 77,975 39.3 Reach -- ------------------ ------- ---- -- ----------------- ------- ---- 18 SpotXchange Video Ad 133,903 67.6 43 Monster Career Ad 77,906 39.3 Network - Potential Network (CAN)** Reach -- ------------------ ------- ---- -- ----------------- ------- ---- 19 interCLICK** 132,198 66.7 44 ITN Digital - 74,576 37.6 Potential Reach -- ------------------ ------- ---- -- ----------------- ------- ---- 20 Adconion Media 132,196 66.7 45 Kontera** 73,576 37.1 Group** -- ------------------ ------- ---- -- ----------------- ------- ---- 21 Casale Media - 130,305 65.7 46 Windows Live 73,036 36.8 MediaNet** -- ------------------ ------- ---- -- ----------------- ------- ---- 22 Advertising.com 125,463 63.3 47 IAC Ad Solutions 68,283 34.4 Video Network - Potential Reach -- ------------------ ------- ---- -- ----------------- ------- ---- 23 Turn, Inc** 125,100 63.1 48 Turner Network + 67,738 34.2 Y! Partnership -- ------------------ ------- ---- -- ----------------- ------- ---- 24 Digital 121,453 61.3 49 Six Apart Media - 67,098 33.9 Broadcasting Potential Reach Group (DBG) - Potential Reach -- ------------------ ------- ---- -- ----------------- ------- ---- 25 AdBrite** 119,846 60.5 50 Bing 65,666 33.1 -- ------------------ ------- ---- -- ----------------- ------- ----

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in October. For instance, Yahoo! Sites was seen by 88 percent of the 198 million Internet users in October.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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SOURCE comScore, Inc.

Source: PR Newswire

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