Multimedia Services Soaring In Asian Phone Market
Posted on: Monday, 23 November 2009, 10:05 CST
Multimedia services are surging past text messaging in 2009 as the largest resource of mobile operators' non-verbal profits in Asia, industry analyst IDC announced on Monday.
Caused mainly by the increase of technologically superior handsets, multimedia services hit a total of 16.34 billion dollars, or 11% of total profits by the end of 2009.
Text messaging has, in the past, been a key money maker for years due to its effortlessness, and makes up 10% of the total, or 14.65 billion dollars.
IDC added that texting made up 10.3% of total mobile services profits in 2008, with multimedia services coming in at 10.1%.
"IDC predicts that SMS contribution will plateau at 10 percent for the next few years, while mobile multimedia services will continue to ride on growth trajectory," the market researcher said.
IDC statistics outlined that by 2013, multimedia service profits in Asian will hit 45.25 billion dollars, or twice the 18.18 billion dollars in anticipated monies from texting.
"Today, the emergence of handsets featuring larger screens and even touch-screen interfaces has pushed the uptake of mobile multimedia services to a new level," said IDC senior research manager Alex Chau to Yahoo News.
"This has spurred content and application developers to develop tens of thousands of applications to satisfy this new demand amongst mobile users."
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Source: RedOrbit Staff & Wire Reports
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