December 7, 2009

Android Slowly Catching On In Europe

With Motorola and Sony Ericsson choosing it for their top models, Android has won the attention of the mobile industry, according to a recent Reuters report.

In Western Europe, market share of smartphones running Google's Android OS rose slightly - up from 4.2 percent to 5.4 percent in the months between July and September.

IDC analyst Francisco Jeronimo told Reuters, "Consumers steer clear of Google's OS and sell-out is below everyone's expectations. Consumers recognize the Google brand, but still do not understand what Android is. The lack of devices available didn't help to raise awareness, though this is expected to change, with more handsets from LG, Samsung, Sony Ericsson, Motorola, and other vendors hitting the market soon."

Cellphone game makers, Gameloft, lashed out at Android last month, saying it and other software developers were cutting back investment in developing games and other applications for the platform.

Global market leader Symbian controls 48 percent of the market and continues to be the leading operating system in Western Europe.

Symbian is also used extensively by Nokia.

Meanwhile, market leader Nokia watched its total market share drop to 35.3 percent while Samsung Electronics' share rose to 30.5 percent.

Jeronimo says, "The gap between these two has been narrowing, and Nokia is facing a significant threat of being overtaken by Samsung in Western Europe in 2010."

The West European home market has been the key for Finnish Nokia  to build its global success, and investors are looking closely at Nokia's market share development on the market.

IDC said in Western Europe total cellphone sales rose 5 percent from a year ago to 46.8 million phones in the September quarter, increasing for the first time after five straight quarters of declines.

The growing sales of Apple's iPhone and Research in Motion's Blackberrys have raised the sales of smartphones by  percent from the previous quarter.


On the Net: