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eFuture Announces Third Quarter 2009 Unaudited Financial Results

December 7, 2009
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BEIJING, Dec. 7 /PRNewswire-Asia/ — eFuture Information Technology Inc.
(Nasdaq: EFUT, the “Company” or “eFuture”), a leading provider of software and
services in China’s rapidly growing retail and consumer goods industries,
today announced its unaudited financial results for the third fiscal quarter
ended September 30, 2009.

    Financial Highlights - Third Quarter 2009

    RMB                                 Unaudited              Unaudited
                                      Quarter Ended          Quarter Ended
                                    September 30, 2008     September 30, 2009
                                   Reported     Restated
    Profit and Loss
     (selected)
    Total Revenue                 27,357,120   27,357,120       25,212,578
    Total Cost of Revenue         14,265,327   14,265,327       15,570,716
    Gross profit                  13,091,793   13,091,793        9,641,862
    Total Expenses                12,560,484   12,567,783       15,514,887
    Income (loss) from
     operations                      531,309      524,010       (5,873,024)
    Net Income (loss)            (28,055,290)   7,559,384       (4,162,706)
    Comprehensive Income/Loss                   7,559,384       (4,162,706)
    Net Income per share
    Basic                              (8.93)        2.41            (1.24)
    Diluted                            (8.93)        2.41            (1.24)

    -- The significant change from net loss to net income for the third
       quarter 2008 after the restatement of 2008 results was due to the
       application of different accounting treatments on the Company's
       convertible note.
    -- Total revenues decreased 7.84% year-over-year to RMB25.21 million
       (US$3.69 million).
       -- Service fee income increased 30.84% year-over-year to RMB10.60
          million (US$1.55 million).
       -- Revenue from software license sales decreased 16.82% year-over-year
          to RMB13.81 million (US$2.02 million).
       -- Revenue from hardware sales decreased 69.83% year-over-year to
          RMB0.80 million (US$0.12 million) in the third quarter of 2008.
    -- Gross profit decreased 26.35% year-over-year to RMB9.64 million
       (US$1.41 million).  Gross margin decreased to 38.24% from 56.05% in the
       third quarter of 2008.
    -- Operating loss was RMB5.87 million (US$0.86 million), compared to
       operating income of RMB0.52 million in the third quarter of 2008.
    -- Net loss was RMB4.16 million (US$0.61 million), compared to net income
       of RMB7.56 million in the third quarter of 2008.
    -- Diluted net loss per share was RMB1.24 (US$0.18), compared to net
       income per share of RMB2.41 for the third quarter of 2008.
    -- Operating cash flow was -RMB15.22 million (-US$2.23 million).
    -- Adjusted net income (non-GAAP) reduced 94.37% year-over-year to RMB0.71
       million (US$0.10 million).
    -- Non-GAAP adjusted diluted earnings per share was RMB0.21 (US$0.03).

Management Strategic Imperatives:

eFuture’s management initiated four key strategic priorities to build
shareholder value by strengthening financial reporting and management and
operational efficiency, realigning sales and marketing initiatives and
investing in R&D to expand the Company’s addressable markets.

    Financial Enhancement - Restatement Completed
    -- As announced on June 19, 2009, the Company determined to adjust its
       financial results for 2007, 2008 and the first quarter of 2009.  As of
       November 19, 2009, the Company has completed its financial review and
       restatement of results, and believes that all outstanding issues
       regarding the periods in question have been satisfactorily rectified.
    -- The adjustments were made in 3 specific areas: (i) establishing a
       RMB7.02 million depository reserve for employees' social security; (ii)
       correcting the timing of the Company's recognition of revenues upon
       sales of some of its software products, and (iii) allocating costs of
       revenues based on labor costs. Both (i) and (ii) have no material
       change to the reporting of costs of revenues.
    -- In conjunction with its financial review, management has implemented
       decisive measures to improve eFuture's internal financial controls and
       systems, including implementing an extensive review of its accounting
       procedures that benchmark industry best practices.  In addition, to
       further bolster its financial controls, the company appointed Grant
       Thornton as its independent registered accounting firm.  Management
       believes that its financial reporting and controls have been
       significantly improved as a result of this process.

    Management and Operational Enhancements
    -- As announced on December 4, 2009, eFuture appointed Mr. Dehong Yang in
       the newly created position of President.
    -- Mr. Yang, who will officially enter into his new role on January 1,
       2010, has upwards of 10 years experience in international business and
       global best practices, as well as a proven track record of successfully
       implementing and driving strategic initiatives.  Mr. Yang brings to
       eFuture extensive experience in the retail, e-commerce and distribution
       markets having held senior roles at leading international IT companies
       including Wincor Nixdorf and IBM.
    -- In his new role as President of eFuture, Mr. Yang will be responsible
       for company wide operations, and will support the development and
       execution of eFuture's key strategic priorities, which include:
       -- To review and implement a competitive cost base aligned with
          industry-benchmarked companies to enhance profitability;
       -- To review and develop eFuture's sales and marketing strategies to
          effectively strengthen leadership positions and expand the Company's
          market share and addressable markets;
       -- To review and devise strategic plans designed to create a world-
          class operational platform with systems that enhance the efficiency
          in the evaluation of business potentials and sales performance,
          deployment of resources and  R&D investment to help eFuture
          capitalize on the strong growth opportunities in China's rapidly
          growing retail and consumer goods software and services industry.

    Sales and Marketing restructuring
    -- Currently, 80% of the Company's revenue come from clients in 8 out of
       19 provinces in tier-one cities. In order to expand its addressable
       markets geographically, the Company has initiated an extensive sales
       and marketing campaign in early 2009 designed to reach into tier-two
       and tier-three cities.
    -- Since early 2009, the Company has redeployed approximately 35% of its
       sales force to expand new client development in tier-two and tier-three
       cities in China. Management deems this initiative as a critical
       building block of the Company's growth strategy to significantly
       increase the geographical reach for its services.  The Company has made
       solid progress in the following areas:
       -- At the end of the second quarter 2009, the Company had expanded its
          sales and marketing outreach efforts in two, one and 40 tier-two,
          tier-three and tier-four cities, respectively, significantly
          strengthening its pipeline.
       -- At the end of the third quarter 2009, eFuture had further increased
          its sales and marketing outreach in 4, 37 and 64 tier-two, tier-
          three and tier-four cities, respectively, resulting in the
          development of 1,287 new business leads.
       -- In conjunction with its sales force redeployment, eFuture has
          invested approximately RMB7.5 million in a new marketing initiative
          plan.  The goal of this plan is to support the expansion of the
          Company's geographic coverage by deepening its penetration in
          China's tier-two and tier-three cities, while providing seamless
          support for its global and top accounts as they look to expand into
          these regions in China.
       -- As of December 7, 2009, the Company's pipeline has grown to over
          1,000 clients with operations in 350 cities across China. Management
          believes this deep pipeline will help to generate new contract
          signings beginning in 2010.
    -- As a component of its sales and marketing plan, and in addition to the
       restructuring of its Small and Medium Businesses ("SMB") business unit,
       the Company has also established a new specialized marketing team with
       approximately 50 staff distributed across China in order to speed up
       the sales cycle, bolster sales and increase eFuture's market share in
       all the key markets in China.

Investment in R&D

Over the last nine months, management has increased investment in new
products and services to RMB6.90 million to increase revenue potential from
existing clients and drive the expansion of eFuture’s addressable markets:

    -- eFuture Business Intelligence ("BI") Solutions
       -- eFuture's fully integrated suite of BI software solutions provide
          retailers with the ability to better understand customer buying
          behavior, to drive sales and profitability, to decrease supply chain
          costs, and to reduce operational costs.
       -- eFuture BI integrates data from across the customer's enterprise,
          and provides easily accessible self-service reporting and analysis.
       -- The Company developed and launched its BI solutions to address the
          needs of its Key Account Strategic Business Unit ("SBU") in three
          areas: marketing, operations and merchandizing.
       -- The Company is currently conducting a trial with one client to
          ascertain the market reception and potential of this product line.

     -- eFuture ONE CRM
        -- eFuture ONE CRM provides a robust platform for retail and consumer
           clients to analyze customer and transactional data in order to
           strategically profile and segment customers to predict their future
           behavior.
        -- Specific solutions offer profiling and segmentation of retail
           outlets based on transaction history and trade area demographics;
           market-basket analysis for determining which products are likely to
           be purchased together; tracking of customer movement between
           segments; analysis of customer behavior and price sensitivity; and
           customized reports of customer data based on a variety of inputs.
        -- The eFuture CRM system is specifically designed to cater to the
           growing needs of customers in our Department Store SBU.
        -- Thus far in 2009, the Company has successfully completed CRM pilot
           programs with a few major Beijing-based department store groups,
           with positive market reception.

    Business and Operational Highlights:

    Core Business (Software License, Hardware and Service Businesses)
    -- The economic downturn had a significant impact on the Company's
       hardware business in the second quarter of 2009, as customers,
       especially in the Logistics, Department Store and Supermarket SBUs,
       delayed new store openings.  This sudden decrease in the Company's new
       project pipeline in turn impacted revenue contribution from these SBUs
       in the third quarter 2009.
    -- However, customers maintained a solid level of investment in upgrading
       systems in existing stores.  As a result, the Company closed over 625
       new contracts through the third quarter of 2009 for an aggregate of
       approximately RMB93.7 million in the first three quarters of 2009. The
       Company believes these new contracts reflect signs of a rebound in the
       Department Store and Supermarket SBUs.
    -- Despite the slowdown, revenue from existing clients remained relatively
       stable with revenue reaching RMB20.45 million for the third quarter of
       2009.
    -- Management believes there are now positive signs of a market rebound,
       as total new contracts for the third quarter 2009 increased by 84%
       year-over-year to 285, representing RMB36.9 million, or a year-over-
       year increase of 12.8%.
    -- The Company entered into strategic relationships with Microsoft
       Corporation ("Microsoft") to provide a standardized POS-ERP system for
       retailers in China.  This system will integrate Microsoft Windows
       Embedded POSReady 2009 into eFuture's POS-ERP Store Operation System.
       Management expects that leveraging eFuture's nationwide retail customer
       base and Microsoft's worldwide reputation will allow eFuture to deliver
       a reliable and seamlessly integrated POS solution to companies
       throughout China.

eService Business

In line with eFuture’s organic growth strategy to expand its eService
offering, the Company is beginning to see growing interest from existing
clients to scale-up and expand their relationship with eFuture by utilizing
its eService applications.

    -- The Company started to deploy the bundled package offering bFuture SCM
       SaaS service with POS-ERP in two SBUs, the Department Store and
       Shopping Mall SBU and the Grocery Business SBU.
    -- The Company has installed and is currently serving three retailers and
       their 3,000 suppliers with the bundled POS-ERP package.  In addition,
       over 10 retailers are in the process of deploying the package.
       Following deployment, these retailers will be able to open SaaS
       services with their suppliers.  We expect to see more profitable growth
       from this service as we increase the scale of the operation.

Mr. Adam Yan, Chairman and Chief Executive Officer of eFuture, said, “Our
results for the quarter were impacted by decreased sales from our Logistic,
Supermarket and Department Store customers, many of whom delayed plans for new
store openings in the second quarter of 2009 as result of the economic
downturn, which in turn affected the revenue contribution from these segments
in the third quarter. As both the Supermarket and Department Store SBUs
together accounted for just under half of our revenue for the third quarter,
this impact was significant. However, we see very encouraging signs of a
recovery, especially in our Logistics SBU, which secured new contracts valued
at approximately RMB20 million during the third quarter of 2009.

“More importantly, we have continued to invest throughout the downturn in
our business with the goal of creating more stringent financial controls, a
more efficient operating platform, a more focused sales and marketing strategy,
and more robust R&D capabilities. Our efforts to achieve these goals began by
initiating four key strategic imperatives, beginning with the enhancement of
our internal financial controls and the restatement of our results for certain
periods; enhancement of our management team and operational structure with the
hiring of Mr. Dehong Yang as President; a realignment and refocusing of our
sales and marketing efforts to build market share in all key markets in China
including tier-two and tier-three cities; and, continued investment in R&D
which has led to the introduction of a number of new products including our
eFuture BI Solution and eFuture ONE CRM.

“I am pleased to see progress made across all of our key strategic
imperatives to date. However, we recognize that a good deal of work lies
ahead of us. Despite recent challenges, we continue to believe that our
leading position in a fragmented market, growing nationwide coverage, robust
product and services portfolio, strong brand recognition among local and
international clients, partnership with leading global technology companies,
and large installed base of customers will continue to position us well to
capitalize on the strong growth catalysts within our industry. We will
continue to execute on our growth strategy to invest in innovation, expand our
customer base in tier-two and tier-three cities, and actively pursue domestic
and international clients, while maintaining an unwavering commitment to build
long-term shareholder value.”

Third Quarter 2009 Unaudited Financial Results

Revenue

Revenue for the third quarter decreased 7.84% to RMB25.21 million (US$3.69
million
) from RMB27.36 million in the third quarter 2008 mainly due to a
slow-down in hardware and software sales.

Software license revenues decreased by 16.82% year-over-year to RMB13.81
million
(US$2.02 million), primarily attributable to decreased sales in our
Supermarkets, Logistics and Department Store and Shopping Mall SBUs, as
customers within these segments were affected by the economic slow-down.

Service fee income increased by 30.84% year-over-year, and as a percentage
of revenue continued to increase and accounted for 42.05% of total revenue in
the third quarter, as compared to 29.62% in the same period last year.

    Revenue Breakdown

                  Unaudited Quarter Ended
                    September 30, 2008        Unaudited Quarter Ended
                      (as restated)              September 30, 2009
                     RMB (thousands)        RMB          USD    Year Over Year
                                       (thousands)  (thousands)     Change
    Software
     license sales         16,602         13,810        2,023       -16.82%
    Hardware sales          2,651            800          117       -69.83%
    Service fee
     income                 8,104         10,603        1,553        30.84%
    Total                  27,357         25,213        3,694         7.84%

Cost of Revenues

The cost of revenue for the third quarter increased 9.15% to RMB15.57
million
(US$2.28 million) from RMB14.27 million in the third quarter 2008.

    Cost of Revenues Breakdown

                            Unaudited
                          Quarter Ended
                        September 30, 2008      Unaudited Quarter Ended
                          (as restated)            September 30, 2009
                         RMB (thousands)      RMB       USD     Year Over Year
                                          (thousands)(thousands)    Change

    Cost of software
     license sales              5,313         4,380       642       -17.56%
    Cost of hardware
     sales                      2,026           650        95       -67.92%
    Cost of service fee         2,698         6,450       945       139.03%
    Amortization of
     acquired technology        3,337         3,063       449        -8.20%
    Amortization of
     software costs               892         1,028       151        15.29%
    Total                      14,265        15,571     2,281         9.15%

The increase in cost of service fee income was primarily due to the
accounting adjustment made to the reallocation of work in progress from
inventory to cost of revenues.

Gross Profit

Third quarter 2009 gross profit decreased 26.35% year-over-year to RMB9.64
million
(US$1.41 million), from RMB13.09 million in the third quarter of 2008.
Consolidated gross margin for the third quarter of 2009 was 38.24% compared
with 56.05% in the third quarter of 2008.

Operating Expenses

Research and development expenses for the third quarter of 2009 increased
90.89% year-over-year to RMB427,195 (US$62,582) compared with RMB223,792 in
the third quarter of 2008. The year-over-year increase was a result of
recognition of R&D expenses related to products which have not yet reached
feasibility.

General and administrative expenses for the third quarter of 2009
decreased 11.10% year-over-year to RMB7.17 million (US$1.05 million), or
28.45% of total revenues, compared with RMB8.07 million, or 29.50% of total
revenue in the third quarter of 2008. The decrease in general and
administrative expenses as a percentage of revenues was primarily due to
increased office maintenance expenses.

Selling and distribution expenses for the third quarter increased 85.13%
year-over-year to RMB7.91 million (US$1.16 million), or 31.39% of total
revenues, compared with RMB4.27 million, or 15.63% of total revenue in third
quarter 2008. The increase was due to our continued investment in building
our regional sales/marketing teams to enhance our presence in tier-two and
tier-three cities.

Operating Income/Loss

Operating loss in the third quarter was RMB5.87 million (US$0.86 million),
compared with an operating income of RMB0.52 million in the third quarter of
2008.

Net Income/Loss and EBITDA

As a result of the foregoing, third quarter net loss was RMB4.16 million
(US$0.61 million) compared with a net income of RMB7.56 million in the third
quarter of 2008.

Basic and diluted losses per share in the third quarter were both RMB1.24
(US$0.18), compared to basic and diluted net income per share of RMB2.41 in
the third quarter of 2008. Adjusted net income (non-GAAP) for the third
quarter decreased 94.37% year-over-year to RMB0.71 million (US$0.10 million).
Adjusted net income excludes amortization of acquired software technology,
amortization of intangibles, share-based compensation expenses and accretion
on convertible notes.

Third quarter 2009 adjusted non-GAAP diluted earnings per share was
RMB0.21 (US$0.03). Non-GAAP diluted earnings per share excludes amortization
of acquired software technology, amortization of intangibles, share-based
compensation expenses and accretion on convertible notes.

EBITDA (non-GAAP) for the third quarter was -RMB0.72 million (-US$0.10
million
), compared with RMB6.18 million in the third quarter of 2008.

Balance Sheet and Cash Flow

In the third quarter, net cash loss from operating activities was RMB15.22
million
(US$2.23 million), while net cash used in investing activities was
RMB10.13 million (US$1.48 million).

As of September 30, 2009, cash and cash equivalents decreased 9.55% from
June 30, 2009 to RMB35.46 million (US$5.19 million), mainly due to a decrease
in cash inflow related to the economic slow down.

Total accounts receivable as of September 30, 2009 decreased 0.92% to
RMB12.39 million (US$1.82 million) from RMB12.51 million as of June 30, 2009.

Inventories as of September 30, 2009 decreased 23.78% quarter-over-quarter
to RMB8.51 million (US$1.25 million) due to the decrease in work-in process.

Business Outlook and Revision of 2009 Annual Guidance

While the operating environment remains challenging, we are beginning to
see positive signs of a recovery in our Logistics, Supermarket and Department
Store SBUs. As evidence, we closed a total of over 500 new contracts in our
Supermarket and Department Store SBUs in the third quarter, and our total
contracts in the third quarter showed significant growth year-over-year

As explained above, revenues from eFuture’s Supermarket and Department
Store SBUs were negatively impacted as a result of customers unexpectedly
delaying new store openings in the second half of 2009 in response to the
economic downturn. As these two SBUs accounted for over 43% of total revenue,
results have fallen well below management’s initial expectations. As a result,
the Company is revising its guidance for the full year 2009. Management
anticipates total revenues to be in the range of approximately US$17 million
to US$18 million
. Adjusted EBITDA (non-GAAP) is expected to be in the range
of approximately breakeven to US$0.7 million. This forecast is a current and
preliminary view and is subject to change.

Currency Convenience Translation

For the convenience of readers, certain RMB amounts in the third quarter
2009 financial results have been translated into US dollars at the rate of
RMB6.8262 to US$1.00, the noon buying rate for US dollars in effect on
September 30, 2009 for cable transfers of RMB per U.S. dollar as certified for
customs purposes by the Federal Reserve Bank of New York. No representation
is made that any amounts were or could be transferred at such rates.

Third Quarter 2009 Results and Conference Call

Following the earnings announcement, eFuture’s senior management will host
a conference call on Tuesday, December 8, 2009 at 5:00 am (Pacific) / 8:00 am
(Eastern) / 9:00 pm (China) to discuss its third quarter 2009 financial
results and recent business activity. The conference call may be accessed by
calling:

    United States toll free                  1-866-519-4004
    China (Landline)                         800-819-0121
    China (Mobile)                           400-620-8038
    United Kingdom toll free                 0808-234-6646
    Hong Kong toll free                      800-930-346
    Conference ID                            43021457

    Please dial-in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following
numbers until 11:00 pm (Eastern), December 15, 2009:

    United States toll free                 1-866-214-5335
    China North                             10-800-7140386
    China South                             10-800-1400386
    United Kingdom toll free                0800-731-7846
    Hong Kong toll free                     800-901-596
    Conference ID                           43021457

Additionally, a live and archived webcast of the conference call will be
available on the investor relations section of eFuture’s website at
http://www.e-future.com.cn/ENG/newshow.asp?id=513 .

Use of Non-GAAP Financial Measures

To supplement eFuture’s unaudited consolidated financial results presented
in accordance with U.S. GAAP, eFuture uses the following non-GAAP measures
defined as non-GAAP financial measures by the SEC: adjusted EBITDA excluding
amortization of acquired software technology, amortization of intangibles,
share-based compensation expenses, depreciation, adjusted net income excluding
amortization of acquired software technology, amortization of intangibles,
share-based compensation expenses and accretion on convertible notes, adjusted
basic and diluted earnings per share excluding amortization of acquired
software technology, amortization of intangibles, share-based compensation
expenses and accretion on convertible notes.

The presentation of these non-GAAP financial measures is not intended to
be considered in isolation or as a substitute for the financial information
prepared and presented in accordance with U.S. GAAP.

eFuture believes that these non-GAAP financial measures provide meaningful
supplemental information regarding its performance and liquidity by excluding
expenses that may not be indicative of its operating performance from a cash
perspective or be indicative of its operating performance. eFuture believes
that both management and investors benefit from referring to these non-GAAP
financial measures in assessing the Company’s performance and when planning
and forecasting future periods. These non-GAAP financial measures also
facilitate management’s internal comparisons to eFuture’s historical
performance and liquidity. eFuture computes its non-GAAP financial measures
using the same consistent method from quarter to quarter. The Company
believes these non-GAAP financial measures are useful to investors in allowing
for greater transparency with respect to supplemental information used by
management in its financial and operational decision-making. The accompanying
paragraphs have more details on the reconciliations between GAAP financial
measures that are most directly comparable to non-GAAP financial measures.

eFuture’s management also believes that EBITDA, defined as earnings before
interest, income tax expense, depreciation and amortization is a useful
financial metric to assess its operating and financial performance before the
impact of investing and financing transactions and income taxes. In addition,
eFuture’s management believes that EBITDA is widely used by other companies in
the software industry and may be used by investors as a measure of its
financial performance. Given the significant investments that eFuture has
made in property, equipment, depreciation and amortization expense comprises a
meaningful portion of the Company’s cost structure. eFuture’s management
believes that EBITDA will provide investors with a useful tool for
comparability between periods because it eliminates depreciation and
amortization expense attributable to capital expenditures. The presentation
of EBITDA should not be construed as an indication that the Company’s future
results will be unaffected by other charges and gains eFuture considers to be
outside the ordinary course of its business.

The use of EBITDA and adjusted EBITDA has certain limitations.
Depreciation and amortization expense for various long-term assets, income tax
expense, interest expense and interest income have been and will be incurred
and are not reflected in the presentation of EBITDA. Further, share-based
compensation expenses have been and will be incurred and are not reflected in
the presentation of adjusted EBITDA. Each of these items should also be
considered in the overall evaluation of eFuture’s financial results. The term
EBITDA or adjusted EBITDA is not defined under U.S. GAAP, and EBITDA or
adjusted EBITDA is not a measure of net income, operating income, operating
performance or liquidity presented in accordance with U.S. GAAP. When
assessing eFuture’s operating and financial performance, you should not
consider this data in isolation or as a substitute for its net income,
operating income or any other operating performance measure that is calculated
in accordance with U.S. GAAP. In addition, the Company’s EBITDA and adjusted
EBITDA may not be comparable to EBITDA or similarly titled measures utilized
by other companies since such other companies may not calculate EBITDA in the
same manner as eFuture does.

Statement Regarding Unaudited Financial Information

The unaudited financial information set forth above is subject to
adjustments that may be identified when audit work is performed on the
Company’s year-end financial statements, which could result in significant
differences from this unaudited financial information.

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (Nasdaq: EFUT) is a leading provider
of software and services in China’s rapidly growing retail and consumer goods
industries. eFuture provides integrated software and services to
manufacturers, distributors, wholesalers, logistics companies and retailers in
China’s front-end supply chain (from factory to consumer) market, especially
in the retail and fast moving consumer goods industries. eFuture currently
serves over 15 Fortune 500 companies, over 1,000 retailers and over 5,000
suppliers operating in China. eFuture is one of IBM’s premier business
partners in Asia Pacific and is a strategic partner with Oracle, Microsoft,
JDA, Motorola and Samsung Network China. eFuture has more than 600 employees
and 20 branch offices across China. For more information about eFuture,
please visit http://www.e-future.com.cn/ .

Safe Harbor

This announcement contains forward-looking statements. These statements
are made under the “safe harbor” provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates” and similar statements. Among
other things, 2009 financial outlook and quotations from management in this
announcement, as well as strategic and operational plans, contain
forward-looking statements. eFuture may also make written or oral
forward-looking statements in periodic reports to the Securities and Exchange
Commission (the “SEC”), in its annual report to shareholders, in press
releases and other written materials and in oral statements made by its
officers, directors or employees to second parties. Statements that are not
historical facts, including statements about the Company’s beliefs and
expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties. A number of factors could cause
actual results to differ materially from those contained in any
forward-looking statement, including but not limited to the following:
eFuture’s anticipated growth strategies; eFuture’s future business development,
results of operations and financial condition; expected changes in the
Company’s revenues and certain cost or expense items; eFuture’s ability to
attract customers and leverage its brand; trends and competition in the
software industry; the Company’s ability to control expenses and maintain
profit margins; the Company’s ability to hire, train and retain qualified
managerial and other employees; the Company’s ability to develop new software
and pilot new business models at desirable locations in a timely and
cost-effective manner; the performance of third parties under contracts with
the Company; the expected growth of the Chinese economy software market in
retail and consumer goods industries; and Chinese governmental policies
relating to private managers and operators of software and applicable tax
rates.

Further information regarding these and other risks is included in
eFuture’s annual report on Form 20-F and other documents filed with the SEC.
All information provided in this press release and in the attachments is as of
November 19, 2009, and the Company undertakes no duty to update such
information or any other forward-looking information, except as required under
applicable law.

    For more information, please contact:

    Investor Contact:
     Troe Wen, Company Secretary
     eFuture Information Technology Inc.
     Tel:   +86-10-5293-7699
     Email: ir@e-future.com.cn

    Investor Relations (HK):
     Ruby Yim
     Taylor Rafferty
     Tel:   +852-3196-3712
     Email: eFuture@Taylor-Rafferty.com

    Investor Relations (US):
     Mahmoud Siddig
     Taylor Rafferty
     Tel:   +1-212-889-4350
     Email: eFuture@Taylor-Rafferty.com

    Media Contact:
     Jason Marshall
     Taylor Rafferty
     Tel:   +1-212-889-4350
     Email: eFuture@Taylor-Rafferty.com

                       -- FINANCIAL TABLES TO FOLLOW --

             E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY
                    CONDENSED CONSOLIDATED BALANCE SHEETS

                                  Chinese Yuan (Renminbi)    U.S. Dollars
                                 December 31, September 30,  September 30,
                                     2008         2009           2009
                                  (Unaudited)  (Unaudited)    (Unaudited)
    ASSETS
    Current assets
    Cash and cash equivalents      60,787,734   35,456,533     5,194,183
    Trade receivables, less
     allowance for doubtful
     accounts of RMB4,743,679
     and RMB5,108,221($748,326),
     respectively                  19,468,029   12,391,138     1,815,232
    Refundable value added tax      2,755,702    2,651,527       388,434
    Deposits                               --           --            --
    Advances to employees           3,205,953    4,612,444       675,697
    Advances to suppliers             198,752      422,139        61,841
    Other receivables               2,229,535    3,952,932       579,082
    Prepaid expenses                  735,083    1,636,601       239,753
    Inventory and work in process   2,879,250    8,508,900     1,246,506
    Total current assets           92,260,038   69,632,214    10,200,729

    Non-current assets
    Long-term investments             654,192      654,192        95,835
    Long term deferred expense             --       75,000        10,987
    Deferred loan costs             1,182,588      924,587       135,447
    Property and equipment, net
     of accumulated depreciation
     of RMB3,020,838  and
     RMB3,852,569($564,380),
     respectively                   3,605,458    4,047,329       592,911
    Intangible assets, net of
     accumulated amortization of
     RMB34,704,373 and
     RMB46,117,730($6,755,989),
     respectively                  49,875,082   47,258,138     6,923,052
    Goodwill                       91,284,735   91,284,735    13,372,702
    Total non-current assets      146,602,055  144,243,981    21,130,934

    Total assets                  238,862,093  213,876,195    31,331,663

    LIABILITIES AND SHAREHOLDERS'
     EQUITY
    Current liabilities
    Trade accounts payable          5,646,259    1,695,975       248,451
    Other payable                  11,097,702   14,333,809     2,099,823
    Accrued expenses                6,873,703    3,496,183       512,171
    Accrued interest                       --       92,154        13,500
    Taxes payable                   7,933,734    5,027,189       736,455
    Advances from customers        22,839,530   27,151,634     3,977,562
    Royalstone acquisition
     obligation, net of current
     portion                        6,416,970    6,420,451       940,560
    Health field acquisition
     obligation                       594,000      553,365        81,065
    Proadvancer System
     acquisition obligation        29,958,518   29,974,765     4,391,135
    BFuture acquisition
     obligation                       392,877      392,877        57,554
    Deferred tax, current portion   1,553,197      388,299        56,884
    Total current liabilities      93,306,490   89,526,700    13,115,160

    Long-term liabilities
    Royalstone acquisition
     obligation                            --           --            --
    3%-10% RMB6,826,200
     ($1,000,000) convertible
     note payable, net of
     RMB6,794,147 ($995,304)
     of unamortized discount           26,068       32,053         4,696
    Derivative liabilities          5,111,417    5,655,029       828,430
    Minority shareholder
     interests                        204,414      (16,750)       (2,454)
    Deferred tax                    5,458,232    4,272,007       625,825
    Total long-term liabilities    10,800,131    9,942,338     1,456,497

    Shareholders' equity
    Ordinary shares, $0.0756 U.S.
     dollars par value; 6,613,756
     shares authorized; 2,924,702
     shares and 3,362,241 shares
     outstanding, respectively      2,039,196    2,039,196       298,731
    Additional paid-in capital    173,054,651  175,348,931    25,687,634
    Statutory reserves              3,084,020    3,084,020       451,792
    Accumulated deficit           (43,422,395) (66,064,990)   (9,678,150)
    Total shareholders' equity    134,755,472  114,407,156    16,760,006

    Total liabilities and
     shareholders' equity         238,862,093  213,876,195    31,331,663

             E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY
                   CONDENSED CONSOLIDATED INCOME STATEMENTS

                                             Three Months Ended
                               September
                                30,2008   June 30,2009    September 30,2009
                                  RMB          RMB         RMB         US$
                              (Unaudited)  (Unaudited) (Unaudited) (Unaudited)
    Revenues
       Software sales          16,602,397   10,611,112  13,809,558  2,023,023
       Hardware sales           2,650,771           --     799,850    117,173
       Service fee income       8,103,952   11,594,726  10,603,170  1,553,305
    Total Revenues             27,357,120   22,205,838  25,212,578  3,693,501

    Cost of revenues
       Cost of software         5,312,887    3,526,283   4,379,759    641,610
       Cost of hardware         2,025,567           --     649,717     95,180
       Cost of service fee
        income                  2,698,429    4,937,353   6,449,959    944,883
       Amortization of acquired
        technology              3,336,837    3,018,653   3,063,315    448,758
       Amortization of software
        costs                     891,606      905,642   1,027,965    150,591
    Total Cost of Revenue      14,265,327   12,387,931  15,570,716  2,281,022

    Gross Profit               13,091,793    9,817,907   9,641,862  1,412,479

    Operating Expenses
       Research and development   223,792       92,179     427,195     62,582
       General and
        Administrative          8,069,198   10,032,444   7,173,665  1,050,902
       Selling and distribution
        expenses                4,274,793    9,443,587   7,914,027  1,159,361
    Total Operating Expenses   12,567,783   19,568,210  15,514,887  2,272,844

    Profit/(loss) from
     operations                   524,010   (9,750,303) (5,873,024)  (860,365)

    Interest income               353,665      162,491     153,454     22,480
    Interest expense              (32,793)    (174,914)   (176,753)   (25,893)
    Interest expenses -
     amortization of discount
     on notes payable                (570)        (204)       (958)      (140)
    Interest expenses -
     amortization of deferred
     loan costs                   (82,744)     (87,176)    (88,301)   (12,936)
    Income/(loss) on
     investments                 (130,681)          --          --         --
    Gain/(loss) on derivatives  9,005,331   (1,673,706)   (158,449)   (23,212)
    Loss on extinguishment of
     convertible notes                 --           --          --         --
    Foreign currency exchange
     gain                      (3,679,219)      12,059      31,006      4,542
    Profit/(loss) before tax    5,956,999  (11,511,752) (6,113,025)  (895,524)
    Income tax expense/
     (benefit)                         --      283,108   1,574,525    230,659
    Minority interest in
     profit/(loss) of
     consolidated subsidiary    1,602,385     (154,631)    375,795  55,052.00
    Net Income/(loss)           7,559,384  (11,383,275) (4,162,706)  (609,813)
    Other comprehensive
     income/(loss)
       Foreign currency
        translation
        adjustment                     --           --          --         --
    Comprehensive
     Income/(loss)              7,559,384  (11,383,275) (4,162,706)  (609,813)

    Earnings per ordinary share
       Basic                         2.41        (3.39)      (1.24)     (0.18)
       Diluted                       2.41        (3.39)      (1.24)     (0.18)

             E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY
                       NON-GAAP MEASURES OF PERFORMANCE

                              September
                               30,2008   June 30,2009    September 30,2009
                                 RMB          RMB         RMB         US$
                             (Unaudited)  (Unaudited) (Unaudited) (Unaudited)
    NON-GAAP OPERATING
     INCOME (LOSS) AND
     ADJUSTED EBITDA

    Operating income
     (loss) (GAAP Basis)        524,010   (9,750,303) (5,873,024)  (860,365)

    Adjustments for
     non-GAAP measures
     of performance:
       Add back amortization
        of acquired software
        technology            3,336,837    3,018,653   3,063,315    448,758
       Add back amortization
        of intangibles          891,606      905,642   1,027,965    150,591
       Add back share-based
        Compensation expenses   763,234      752,311     776,742    113,788
    Adjusted non-GAAP
     operating income         5,515,686   (5,073,697) (1,005,002)  (147,228)
       Add back depreciation    666,804      286,790     288,844     42,314

    Adjusted EBITDA
     (Earnings before
     interest, taxes,
     depreciation and
     amortization)            6,182,490   (4,786,907)   (716,158)  (104,913)

    NON-GAAP OPERATING
     INCOME (LOSS) AND
     ADJUSTED EBITDA,
     as a percentage of
     revenue

    Operating income
     (loss) (GAAP BASIS)             2%         -44%        -23%       -23%

    Adjustments for
     non-GAAP measures
     of performance:
       Amortization of
        acquired software
        technology                  12%          14%         12%        12%
       Amortization of
        intangibles                  3%           4%          4%         4%
       Share-based compensation
        expenses                     3%           3%          3%         3%
    Adjusted non-GAAP
     operating income               20%         -23%         -4%        -4%
       Depreciation                2.4%         1.3%        1.1%       1.1%

    Adjusted EBITDA
     (Earnings before
     interest, taxes,
     depreciation and
     amortization)                  23%         -22%         -3%        -3%

    NON-GAAP EARNINGS
     PER SHARE
    Net Income(Loss)          7,559,384  (11,383,275) (4,162,706)  (609,813)
       Amortization of
        acquired software
        technology            3,336,837    3,018,653   3,063,315    448,758
       Amortization of
        intangibles             891,606      905,642   1,027,965    150,591
       Accretion on
        convertible notes           570          204         958        140
       Share-based
        compensation
        expenses                763,234      752,311     776,742    113,788
    Adjusted Net income      12,551,631   (6,706,465)    706,274    103,464

    Adjusted non-GAAP
     diluted earnings
     per share                     4.00        (1.98)       0.21       0.03
    Shares used to
     compute non-GAAP
     diluted earnings
     per share                3,140,371    3,384,625   3,386,318  3,386,318

             E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

                                      Chinese Yuan (Renminbi)    U.S. Dollars
                                     December 31, September 30,  September 30,
                                         2008         2009           2009
                                     (Unaudited)  (Unaudited)     (Unaudited)
      Cash flows from operating
       activities:
      Net income (loss)              (4,478,112) (23,015,794)     (3,371,685)
      Adjustments to reconcile
       net income (loss) to net
       cash provided by (used
       in) operating activities:
         Depreciation                   891,183      720,875         105,604
         Amortization of intangible
          assets                     16,940,774   11,826,305       1,732,487
         Impairment of intangible
          assets                      2,143,290           --              --
         Amortization of discount
          on notes payable               33,212        7,810           1,144
         Amortization of deferred
          loan costs                    978,204      261,538          38,314
         Gain on derivatives        (33,122,465)     541,294          79,297
         Loss on extinguishment of
          convertible notes          22,529,233           --              --
         Investment (income)/loss     3,552,902           --              --
         Loss on disposition of
          property and equipment        385,995        2,200          322.00
         Provision for doubtful
          debt                        2,340,706     (656,452)        (96,167)
         Provision for loss in
          inventory and work in
          process                     1,449,542           --              --
         Compensation expense for
          options issued to
          employees                   3,109,903    2,294,279         336,099
         Deferred taxes                 481,774   (2,351,123)       (344,426)
         Foreign exchange loss       (2,222,996)          --              --
         Minority interest              204,414     (221,164)        (32,399)
      Change in assets and
       liabilities:
         Accounts receivable         (2,526,441)   7,733,343       1,132,891
         Refundable value added tax     935,333      104,175          15,261
         Deposits                       156,695           --              --
         Advances to employees          370,994   (1,644,189)       (240,864)
         Advances to suppliers          991,888     (223,387)        (32,725)
         Other receivables              136,565   (2,094,564)       (306,842)
         Prepaid expenses               305,014     (976,373)       (143,033)
         Inventories                  1,421,159   (5,460,834)       (799,982)
         Trade payables               1,230,861   (3,991,241)       (584,694)
         Other payables               7,269,063    4,611,114         675,502
         Accrued expenses             2,360,449   (3,376,218)       (494,597)
         Accrued interest              (278,420)      92,154          13,500
         Taxes payable               (1,084,826)  (3,719,675)       (544,912)
         Advances from customers      4,542,952    4,312,104         631,699
      Net cash provided by
       operating activities          31,048,845  (15,223,823)     (2,230,205)

      Cash flows from investing
       activities:
         Purchases of property and
          equipment                  (1,618,331)  (1,290,055)       (188,986)
         Payments for intangible
          assets                     (2,930,247)  (8,836,167)     (1,294,449)
         Long-term investments               --           --              --
         Acquisition of business    (28,278,247)          --              --
         Loan to Guarantor                   --           --              --
         Amounts due from a related
          party                              --           --              --
      Net cash used in investing
       activities                   (32,826,825) (10,126,223)     (1,483,435)

      Cash flows from financing
       activities:
        Issuance of ordinary
          shares for cash,  net of
         offering costs paid                 --           --              --
         Proceeds from exercise of
          warrants                    3,657,908           --              --
         Issuance of convertible
          notes                              --           --              --
         Payment of make-whole
          obligation                 (8,054,079)          --              --
         Repayment of short-term
          loans                              --           --              --
      Net cash provided by (used
       in) financing activities      (4,396,171)          --              --
      Effect of exchange rate
       changes on cash                 (265,463)      18,843           2,760
      Net increase (decrease) in
       cash                          (6,439,614) (25,331,201)     (3,710,879)
      Cash and cash equivalents
       at beginning of period        67,227,348   60,787,734       8,905,062
      Cash and cash equivalents
       at end of period              60,787,734   35,456,533       5,194,183
      Supplemental cash flow
       information
      Interest paid                   1,525,200   210,130.87       30,783.00

             E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY
                    CONDENSED CONSOLIDATED BALANCE SHEETS

                                   Sep 30,2009    Sep 30,2008    Sep 30,2008
                                    (Reported)     (Reported)     (Restated)
    ASSETS
    Current assets
    Cash and cash equivalents    RMB 35,456,533 RMB 32,654,311 RMB 32,654,311
    Trade receivables, less
     allowance for doubtful
     accounts                        12,391,138     21,649,789     21,649,789
    Refundable value added tax        2,651,527      2,076,806      2,076,806
    Deposits                                 --        209,660        209,660
    Advances to employees             4,612,444      3,325,265      3,325,265
    Advances to suppliers               422,139      1,272,190      1,272,190
    Notes receivable - related
     party                                   --             --             --
    Other receivables                 3,952,932      2,957,441      2,957,441
    Prepaid expenses                  1,636,601      1,290,072      1,290,072
    Inventory                         8,508,900     28,583,119     28,583,119
    Total current assets             69,632,214     94,018,652     94,018,652

    Non-current assets
    Long-term investments               654,192        636,438        636,438
    Long term deferred expense           75,000             --             --
    Deferred loan costs                 924,587        845,952      1,283,729
    Deferred assets                          --        170,583        170,583
    Property and equipment, net of
     accumulated depreciation         4,047,329      3,816,169      3,816,169
    Intangible assets, net of
     accumulated amortization        47,258,138     55,721,160     55,721,160
    Goodwill                         91,284,735     62,091,498     62,091,498
    Total non-current assets        144,243,981    123,281,801    123,719,578

    Total assets                 RMB213,876,195 RMB217,300,453 RMB217,738,230

    LIABILITIES AND SHAREHOLDERS'
     EQUITY
    Current liabilities
    Trade accounts payable       RMB  1,695,975 RMB  7,641,533 RMB  7,641,533
    Other payable                    14,333,809      8,314,220      8,314,220
    Accrued expenses                  3,496,183      5,127,705      5,127,705
    Accrued interest                     92,154        129,180     (7,959,651)
    Taxes payable                     5,027,189      3,784,198      3,784,198
    Deferred Revenues                        --      3,824,101      3,824,101
    Deferred Tax                             --      4,688,447      4,688,447
    Advances from customers          27,151,634     26,014,183     26,014,183
    Royalstone acquisition
     obligation, current portion      6,420,451      2,015,456      2,015,456
    Health Field acquisition
     obligation                         553,365      1,027,791      1,027,791
    Proadvancer System acquisition
     obligation                      29,974,765     21,853,524     21,853,524
    BFuture acquisition obligation      392,877             --             --
    Make-whole obligation, current
     portion                                 --        366,453             --
    Convertible note payable,
     current portion                         --             --             --
    Deferred tax, current portion       388,299             --             --
    Total current liabilities        89,526,700     84,786,790     76,331,505

    Long-term liabilities
    Royalstone acquisition
     obligation, net of current
     portion                                 --      1,424,728      1,424,728
    Make-whole obligation, net of
     current portion                         --      9,290,082             --
    3% - 10% convertible note
     payable, net of unamortized
     discount                            32,053      6,770,666         27,686
    Derivative liabilities            5,655,029             --    (22,427,355)
    Deferred tax                        (16,750)            --             --
    Minority shareholder interests    4,272,007     (5,098,557)    (5,098,557)
    Total long-term liabilities       9,942,338     12,386,919    (26,073,499)

    Shareholders' equity
    Ordinary shares, $0.0756 U.S.
     dollars par value; 6,613,756
     shares authorized;3,362,241
     shares outstanding               2,039,196      1,957,580      1,957,580
    Additional paid-in capital      175,348,931    198,574,086    214,660,407
    Statutory reserves                3,084,020      3,084,020      3,084,020
    Accumulated deficit             (66,064,990)   (83,488,941)   (52,221,783)
    Total shareholders' equity      114,407,156    120,126,745    167,480,223
    Total liabilities and
     shareholders' equity        RMB213,876,195 RMB217,300,453 RMB217,738,230

             E-FUTURE INFORMATION TECHNOLOGY INC. AND SUBSIDIARY
                   CONDENSED CONSOLIDATED INCOME STATEMENTS

                                  Sep 30,2009     Sep 30,2008     Sep 30,2008
                                   (Reported)      (Reported)      (Restated)
    Revenues
    Software sales              RMB 13,809,558  RMB 16,602,397  RMB 16,602,397
    Hardware sales                     799,850       2,650,771       2,650,771
    Service fee income              10,603,170       8,103,952       8,103,952
    Total Revenues                  25,212,578      27,357,120      27,357,120

    Cost of Revenue
    Cost of software                 4,379,759       5,312,887       5,312,887
    Cost of hardware                   649,717       2,025,567       2,025,567
    Cost of service fee income       6,449,959       2,698,429       2,698,429
    Amortization of acquired
     technology                      3,063,315       3,336,837       3,336,837
    Amortization of software costs   1,027,965         891,606         891,606
    Total Cost of Revenue           15,570,716      14,265,327      14,265,327

    Gross Profit                     9,641,862      13,091,793      13,091,793

    Operating Expenses
    Research and development           427,195         223,792         223,792
    General and administrative       7,173,665       8,061,899       8,069,198
    Selling and distribution
     expenses                        7,914,027       4,274,793       4,274,793
    Total Operating Expenses        15,514,887      12,560,484      12,567,783

    Profit from operations          (5,873,024)        531,309         524,010

    Interest income                    153,454         353,665         353,665
    Interest expense                  (176,753)     (8,114,896)        (32,793)
    Interest expense- amortization
     of discount on notes payable         (958)    (18,385,813)           (570)
    Interest expense- amortization
     of deferred loan costs            (88,301)     (3,415,298)        (82,744)
    Income on investments                    --       (130,681)       (130,681)
    Gain on derivative liabilities    (158,449)             --       9,005,331
    Loss on extinguishment of
     convertible notes                      --              --              --
    Foreign currency exchange
     gain/(loss)                        31,006        (488,662)     (3,679,219)
    Outside business receives               --             528              --
    Outside business disburses              --          (7,827)             --
    Loss before taxation            (6,113,025)    (29,657,675)      5,956,999

    Income tax                       1,574,525              --              --
    Minority interest in loss of
     consolidated subsidiary           375,795       1,602,385       1,602,385

    Net loss                    RMB (4,162,706) RMB(28,055,290)  RMB 7,559,384

SOURCE eFuture Information Technology Inc.


Source: newswire