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Survey Shows Four-Legged Family Members Top Christmas Lists

December 8, 2009

MINNEAPOLIS, Dec. 8 /PRNewswire/ — Despite the slower economy this year, 81 percent of dog owners say that they will still be buying a gift for their furry friend. In fact, according to a recent survey conducted by Ultra Paws®, a northern Minnesota-based manufacturer and distributor of quality gear for dogs, some owners reported that they will spend more on their dog than on their siblings and in-laws.

More importantly, the survey, which polled more than 700 dog owners nationwide, also showed that while dog owners still find joy in giving their pet a gift, some are opting to invest in more practical items such as apparel and recreational gear rather than the typical “fun” items such as toys or treats. Eighty-nine percent of owners polled said that they would dress their dogs in boots and/or coats to protect them from the cold and winter elements. When asked what their top product selection priority was, the majority chose functionality over safety, comfort and appearance.

“Most pet owners tend to have strong emotional bonds with their dogs and regard them as full-fledged members of the family,” said Lisa Paxton, owner of Ultra Paws. “Listening to and understanding the needs and concerns of pet owners helps us to create new products that are suitable for all dogs and will ultimately benefit the entire family.”

According to the survey, the most popular activities that families include their dogs in are walking, recreational activities such as running, biking and hunting, visiting friends’ or relatives’ homes, running errands and family vacations.

To learn more about Ultra Paws, visit www.ultrapaws.com, find Ultra Paws’ Facebook page, or follow Ultra Paws on Twitter at twitter.com/ultrapaws.

About Ultra Paws

Ultra Paws® manufactures and distributes a full range of gear and apparel for active dogs and their owners. As a family-owned and -operated company since 1972, Ultra Paws’ mission is to create products that enhance the lifestyle of canines and their companions. With a strong focus on durability, comfort and quality, the company offers a variety of boots, coats and accessories for all breeds and sizes. Based in northern Minnesota, Ultra Paws distributes its products through www.ultrapaws.com, and specialty pet and outdoor retailers.


Media Contact:
Claire Sychowski
612-455-2364
claire.sychowski@russellherder.com

SOURCE Ultra Paws


Source: newswire



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