December 11, 2009

US Videogame Sales Will Reach $20 Billion In 2009

Analysts say that videogame industry sales in the U.S. are on track to hit 20 billion dollars for the year despite not measuring up to stellar revenues seen in 2008, AFP reported.

NPD Group, a market research company, said sales of videogame software and hardware in November totaled $2.7 billion, a 7.6 percent drop from the same month last year but still the second-best November revenue figures on record.

For the first 11 months of 2009, U.S. videogame sales were some $14 billion, about 12 percent less than at the same point last year but seven percent higher than at the end of November in 2007.

NPD analyst Anita Frazier said on Thursday that analysts have to realize the incredible year that was 2008.

Frazier said the videogame industry is on track to take in $20 billion in 2009, based on a traditional spike in sales during the year-end shopping season.

But videogame sales for December would need to be 11 percent higher than they were in the same month last year in order to hit that mark.

Frazier said she doesn't believe such a feat is impossible.

"More positive economic news combined with 'frugal fatigue' could positively impact industry sales during these last weeks of the holiday season," she added.

NPD said that each of the rival videogame consoles saw increases in sales in November, with Nintendo leading the way at 1.23 million Wii devices sold, while Microsoft ranked second by selling 819,500 Xbox 360 consoles.

The industry tracker reported that U.S. sales of the Sony PlayStation 3 consoles hit 710,400 while the Japanese electronics titan sold 203,100 of the previous generation PlayStation 2 (PS2) models.

Frazier said she was impressed by the performance of the PS2, which after 109 months in market is still experiencing strong sales.

However, the greatest increase over last year's November sales belonged to the PS3 consoles, which had the third best monthly sales ever for the system.

"Call of Duty: Modern Warfare 2" was released in November and blasted its way into record books by having the best opening month in videogame history.

This month's best selling Wii title went to the "New Super Mario Brothers," followed by "Assassin's Creed 2" by French videogame powerhouse Ubisoft.


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