‘Tis the Season to be Social
DODGEVILLE, Wis., Dec. 15 /PRNewswire/ — He’s been surfing, even skydiving and this year Santa is taking on a whole new hobby – tweeting! The jolly fellow is communicating via Lands’ End’s Twitter account at @LandsEndChat where he is tweeting about featured products offered at a great value and random gift giveaways from Lands’ End. The company has had a great relationship with Santa Claus dating back to when the company featured the man of the holidays on catalog covers and most recently through daily promotions such as this season’s St. Nick’s Picks.
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“We agree with Santa that social networking sites such as Twitter and Facebook are fun tools to communicate with our customers and offer them unique advice and unparalleled values,” said Scott Schultz, director of internet marketing, Lands’ End. From his TweetShop at Lands’ End headquarters in Dodgeville, Wisconsin, St. Nick will send messages and news about special Lands’ End promotions. He is tweeting the St. Nick’s Pick for eight days and randomly picking followers each day to win special Lands’ End giveaways.
This holiday season, Lands’ End has made it easy for shoppers to check items off the list – at great prices – with St. Nick’s Picks. The company announces a new St. Nick’s Pick on www.landsend.com, on the Lands’ End Facebook Fan Page www.facebook.com/landsend and on Twitter www.twitter.com/landsendchat. St. Nick’s Picks range from cashmere sweaters to down vests all at a great value.
This season, Lands’ End is reaching out to customers through social networking sites more than ever before. In addition to St. Nick’s Pick on Twitter, Lands’ End recently hosted the Twelve Days of Twitter – daily one-hour events that featured giveaways and advice from Lands’ End Personal Shoppers. To follow or participate in the events attendees used #landsend to track and follow the Lands’ End Twitter Hosts. The company also communicates with thousands of followers on the dedicated Lands’ End Facebook Fan Page. Facebook has become an invaluable tool to receive instant feedback from customers as well as share the latest information from the company.
About Lands’ End
Lands’ End® is one of the world’s largest retailers of clothing for the family. In addition, Lands’ End offers an innovative collection of fine-quality goods for the home. Lands’ End merchandise can be purchased online at www.landsend.com, by calling 1-800-800-5800 and by visiting the Lands’ End Shops at Sears. Lands’ End is a proud member of Sears Holdings Corporation ( SHLD). And, all high-quality Lands’ End merchandise is Guaranteed. Period.®
SOURCE Lands’ End