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SuperBaby Addresses Roman Shades and Roll-Up Blinds Safety

December 15, 2009

NEW YORK, Dec. 15 /PRNewswire/ — For new parents and caregivers, nothing is more important than child safety. And for SuperBaby, an animated online video character, nothing is more important than keeping young children safe. SuperBaby is part of an online Web series targeting 18-29 year-old new parents. Today, a new SuperBaby episode is being distributed on the internet to address the national voluntary recall with respect to roman shades and roll-up blinds.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/wcsc/41672/

(Photo: http://www.newscom.com/cgi-bin/prnh/20091215/NY26445 )

According to information provided by the U.S. Consumer Product Safety Commission, since 1990, more than 200 infants and young children have died from accidentally strangling in window cords. In an effort to help prevent the potential hazard of strangulation to young children, SuperBaby is educating young parents and caregivers about the recall of roman shades and roll-up blinds.

Consumers can obtain free retrofit kits for roman style fabric looped and flat panel shades and roll up blinds online at www.windowcoverings.org or by calling WCSC’s toll-free phone line at 1-800-506-4636.

Parents and caregivers are being reminded of potential window-cord dangers and are urged to make the right choice and only use cordless window products in homes with young children. Owners and renters should replace all window coverings in the home made before 2001 with today’s safer products. To maximize window-cord safety when young children are present, consumers are urged to follow these safety guidelines:

  • Install only cordless window coverings in homes with young children. Replace window blinds, corded shades and draperies manufactured before 2001 with today’s safer products.
  • Move all cribs, beds, furniture and toys away from windows and window cords, preferably to another wall.
  • Keep all window pull cords and inner lift cords out of the reach of children. Make sure that tasseled pull cords are short and continuous-loop cords are permanently anchored to the floor or wall. Make sure cord stops are properly installed and adjusted to limit movement of inner lift cords.
  • Lock cords into position whenever horizontal blinds or shades are lowered, including when they come to rest on a windowsill.

SuperBaby is brought to you by the Window Covering Safety Council (WCSC) — a non-profit organization and a coalition of major U.S. manufacturers, importers and retailers of window coverings.


    Media Contact:

    Susan Weingram
    212.297.2112

SOURCE Window Covering Safety Council


Source: newswire



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