LoopNet, the #1 Commercial Real Estate Marketplace, Sees Significant Traffic Lead Growth in November

December 22, 2009

SAN FRANCISCO, Dec. 22 /PRNewswire-FirstCall/ — LoopNet, Inc. (Nasdaq: LOOP), which operates the largest online commercial real estate marketplace, remains the clear leader in online visitor traffic among commercial property marketing and information services web sites, according to comScore, a leading Internet traffic measurement service.

LoopNet.com generated 9.1 times the traffic of its nearest competitor in November 2009, according to the most recent data released by comScore. This is a significant gain from the year to date average of 6.4 times that comScore reported through October 2009.

In addition, Google Analytics reports that LoopNet.com had more than 1.8 million unique visitors during November and more than 1.9 million unique monthly visitors on average for 2009.

These numbers follow the increase in profile views that LoopNet recently reported. There were 44.1 million profile views of listings on the LoopNet marketplace during the third quarter of 2009, up 26% from the second quarter of 2009.

“We are pleased with the new traffic metrics. They are evidence that our efforts to differentiate our marketplace are working and that LoopNet is continuing to deliver increasing value to our members,” said Thomas Byrne, LoopNet’s President and Chief Operating Officer. “The fact that LoopNet is the #1 online commercial real estate marketplace in terms of unique visitors by a factor of over 9x translates into unparalleled exposure for our members who are seeking to market properties for sale and for lease.”

The LoopNet marketplace, available at http://www.LoopNet.com, covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale. At the end of September 2009, the LoopNet marketplace featured more than $480 billion of property available for sale and 6.3 billion square feet of space for lease.

About LoopNet

LoopNet, Inc. is the leading online marketplace for commercial real estate and businesses for sale in the United States. The LoopNet.com online marketplace enables commercial real estate agents, working on behalf of property owners and landlords, to list properties for sale or for lease by submitting detailed property listing information in order to find a buyer or tenant. Commercial real estate brokers, agents, buyers and tenants use the LoopNet online marketplace to search for available property listings that meet their commercial real estate criteria. By connecting the sources of commercial real estate supply and demand in an efficient manner, LoopNet enables commercial real estate participants to initiate and complete transactions more cost-effectively. LoopNet also delivers technology and information services to commercial real estate organizations to manage their online listing presence and optimize property marketing.

LoopNet customers include virtually all of the top commercial real estate firms and organizations in the U.S., including CB Richard Ellis, CCIM, Century 21 Commercial, Coldwell Banker Commercial, Colliers International, The CORE Network, CORFAC International, Cushman & Wakefield, First Industrial Realty Trust, Grubb & Ellis, Jones Lang LaSalle, Lee & Associates, Lincoln Property Company, Marcus & Millichap, NAI Global, ONCOR International, ProLogis, Prudential CRES, RE/MAX, Retail Brokers Network, SIOR, Sperry Van Ness, and TCN Worldwide.

Forward-Looking Statements

This release contains forward-looking statements regarding LoopNet’s efforts to differentiate our online commercial marketplace, deliver increasing value to our customers, and the exposure for available properties listed on our marketplace. These statements are based on current information and expectations that are inherently subject to change and involve a number of risks and uncertainties. Actual events or results might differ materially from those in any forward-looking statement due to various factors, including, but not limited to, ongoing volatility in the commercial real estate market, whether increased traffic will lead to new registered members, and our ability to convert them into Premium Members and retain them, our ability to continue to attract unique visitors to our web site, our ability to obtain or retain listings from commercial real estate brokers, agents and property owners, competition from current or future companies, seasonality and our ability to manage our growth. Additional information concerning factors that could cause actual events or results to differ materially from those in any forward-looking statement is contained in our filings with the Securities and Exchange Commission (SEC). Copies of filings made by us with the SEC are available on the SEC’s web site or at http://investor.LoopNet.com/sec.cfm. LoopNet does not intend to update the forward-looking statements included in this press release that are based on information available to us as of the date of this release.

    For more information contact:
    Cary Brazeman, 310-205-3590

SOURCE LoopNet, Inc.

Source: newswire

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