December 28, 2009

Amazon E-Books Outsold Hard-Copy Books Christmas Day

Amazon.com reported on Saturday that the Kindle dominated the online retail giant's Christmas sales, even exceeding sales of hard-copy books.

The company also noted that its e-book reader, the Kindle, "has become the most gifted item in Amazon's history."

"On Christmas Day, for the first time ever, customers purchased more Kindle books than physical books," Amazon said.

Its selection of e-books can also be read on Apple iPhone or iPod Touch devices. The Kindle online store has an exceptionally large library with 390,000 digitized books available for sale.

Amazon has not yet released figures for Kindle sales, but Forrester Research estimated in October that the Kindle has a nearly 60 percent share of the U.S. market, followed by the Sony Reader with 35 percent.

Some believe the boost in holiday sales was perhaps fueled by the holiday shipping issues with Barnes & Noble's rival Nook e-reader.

One month before Christmas, the company announced that it had sold out of Nooks, and that there would not be another shipment available before early January.

According to estimates by Forrester, three million e-readers will be sold in the United States this year, which is one-million more than previous predictions, and forecast that e-reader sales will double to six million units next year.


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