Last updated on April 16, 2014 at 17:34 EDT

3G.cn: a New Force in the Chinese 3G market

January 11, 2010

BEIJING, Jan. 11 /PRNewswire-Asia/ — The year 2009 was the first year
that 3G operation licenses were issued by Chinese authorities. According to
the latest statistics, China’s mobile Internet users have reached 170 million.
What’s most surprising is not the number of users, but rather the startling
rate of growth. The number of Chinese users is close to that of South Korea
and Japan, where 3G technology has been in existence for over a decade.

3G.cn is a site just like Facebook or Twitter: the number of users
increases at an astonishing speed. Its immeasurable market value has become a
magnet, continuously attracting venture capital companies like IDG. 3G.cn has
been a leader in China’s mobile Internet industry ever since it was launched.

“The core of the Internet is not the computer, but the mobile phone, and
the largest mobile Internet market is none other than China,” stated Yuqiang
, CEO of 3g.cn.

Is China copying trends or surpassing them?

Ever since 3G licenses began to be issued in China, students, office
workers, and housewives alike could be seen everywhere: on the street, the
subway or buses, bent over cell phones, playing games, reading eBooks, or
writing blogs.

At least 70% of these mobile phone users are visiting or have visited
3G.cn. This mobile internet company, called a combination of Sina.com.cn and
Tencent in China, has established a tremendous reputation within just a few
short years.

Just like Sina.com.cn, 3G.cn is a mobile Internet portal with over 70
channels, the most popular of which are News & Information, Entertainment
Gossip, and Live Sports Games. The total number of hits on the homepage alone
doubles that of the entire US population.

Meanwhile, similar to QQ and Tencent, 3G.cn boasts the greatest number of
applications for mobile users yet, including 14 mobile applications, such as
its mobile browser, GO, and GGBook for e-book reading. These applications have
appeared in the handsets of 100 million mobile phone users, spreading at a
rate of 50% every day.

However, before the launch of 3G.cn, there had been no mobile Internet
site in any real sense in China.

All of this started with the dreams of two young men, Yuqiang Deng and

Xiangdong Zhang, who grew up during the dotcom boom in China. They believed
that the Chinese people should have their own mobile phone Internet, and that
it could become the most important media source for users.

According to statistics published by CNNIC, the number of users surfing on
the Internet via mobile phones reached 155 million in June of 2009, increasing
32.1% over the course of six months. With the dawn of the 3G era, the number
of mobile users surfing the Internet will grow by leaps and bounds.

“It is not simply a copy of the Internet. The mobile Internet is tailored
to the needs and demands of mobile phone users. It is open and free, and it
will surpass the Internet soon,” Yuqiang Deng said.

Ambition of “the Chinese Google”

Interestingly, this young company does not want to be a mobile version of
Sina or Tencent; it aims to be a company like Google, which is dedicated to
technology and focuses on user experiences.

This brings to mind the battle between Yahoo, then search engine giant,
and Google. The later focused on its search engine, while the former started
from its search engine and expanded to sports, finance, entertainment,
e-commerce, instant messaging and email service. Ten years later, Yahoo only
has 20% of the internet search market, and Google has become the most
profitable internet company in existence.

This seems to be a lesson in the meaning of “focus.”

The biggest difference between 3G.cn and other dotcom companies is that
3G.cn is devoted to the mobile Internet and mobile phone users.

The ambition of 3G.cn can be witnessed in GO, a mobile browser it launched
recently. It was developed exclusively for China’s future 3G mobile network.
The browser has interfaces with hundreds of thousands of DIY colors, and it is
the first browser inbuilt with widget functions in China. It can even directly
play Flash clips. GO has been called an “iPhone-like” browser.

“It is our wish to ensure that every person can have his own mobile
Internet browser, one that in addition to coming in personalized colors and
with various functions, can also reflect each user’s individual personalities
and moods,” said Mr. Deng. 3G.cn is committed to exceptional quality, even
with such simple features as an alarm clock in the browser.

Deng and Zhang have jokingly called themselves “the mobile phone
generation.” Deng spends over ten hours on his mobile phone everyday, going
through several batteries. Both Deng and Zhang believe the future of China’s
mobile Internet is a bright one.

Deng cannot agree more with Google’s predictions for the next decade of
the mobile phone: that the mobile phone will be a megaphone for sending
messages all over the world. Mobile phones can send pictures, emails, text
messages, Twitter messages and blog entries. When all mobile users do so, all
people on this planet will be able to share their experiences with one another
in real time.

It is very clear that the mobile Internet is developing in that direction.
This tiny portable device, used mainly for talking, is the key to changing the


Source: newswire