Website Tackles the Issue of Performance Anxiety at the Florist’s Shop
DANBY, Vt., Jan. 14 /PRNewswire/ — With Valentine’s Day approaching, the webmasters at the playfully irreverent guys-and-flowers site www.savedbythebud.com felt it time to address the underreported issue that many men feel uncomfortable buying flowers. Not “buying tampons for her embarrassing,” according to the site, but more “‘buying a box of Cap’n Crunch embarrassing,’ when it’s fairly obvious from the rest of your purchase that you don’t have kids.” That’s why they’ve created a new section for 2010 called “You Need Professional Help.”
www.savedbythebud.com is a free, information-rich site from the Netherlands Flower Bulb Information Center (NFBIC) in Danby, Vt. that serves as a lifeline for clueless guys helping them harness the power of flowers to communicate with girls.
“You Need Professional Help” is a how-to guide for the florally challenged, offering easy-to-follow tips on how to work effectively with florists. The site speaks to men in terms they can understand, calling florists “the Navy Seals and Army Delta Force of Flora.” Among the many strategic tips is why it matters to have the florist deliver. The answer: because delivery is powerful. It’s dramatic and mysterious, plus when she receives flowers at work there’s an audience on hand!
The site also features such sections as “Buds on a Budget” on creating cool-not-costly DIY floral gifts and the new “Who’s the Sexpot?” that uses fun Flash animated books to demonstrate suitably seductive, yet manly and sensitive home decor. Other areas address buying and caring for cut and potted flowers, plus how-to.
SavedbytheBud is welcoming to all genders and lifestyles, but focuses on single men as they have proven to be “the most completely, utterly, and unabashedly clueless about flowers.”
According to the Society of American Florists, one out of three adults purchased Valentine’s flowers or plants in 2009, with 92% of men’s purchases intended for a spouse or significant other.
The Netherlands Flower Bulb Information Center, www.bulb.com, represents the Dutch flower bulb sector in North America.