Bing Gaining Market Share By The Day
Microsoft’s Bing continues to gain share of the search market at its partner Yahoo’s expense.
In December, Microsoft’s search engine gained another 0.4 percent to capture 10.7 percent of U.S. search queries, according to the latest comScore numbers.
Meanwhile, Yahoo lost as much as Google gained (0.2 percent) to end the year at 17.3 percent.
Ask.com’s share fell to 3.7 percent from 3.8 percent while AOL’s dropped to 2.6 percent from 2.8 percent.
Analyst Douglas Anmuth notes that Yahoo’s decline was mostly due to the loss of some toolbar deals and attributes Bing’s gains to “advertising, OEM partnerships and toolbars, & Bing cashback.”
And while Yahoo lost 0.2 percent share, that is less than the 0.5 to 0.8 percent losses it incurred in each of the previous three months.
Microsoft chief executive Steve Ballmer announced last week at the Consumer Electronics Show in Las Vegas that Bing would be the default search engine on Hewlett-Packard computers in 42 countries.
In agreement between Yahoo! and Microsoft, a 10-year Web search and advertising partnership will begin in July and Yahoo! will use Microsoft’s search engine on its own sites.
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