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Campaigners Organize Mass Cleanup Via Internet

January 26, 2010

Activists are in the midst of coordinating a worldwide clean-up after being disgusted with the amount of waste and debris cluttering the environment.

After an outstanding operation in their home state of Estonia, volunteers of the “Let’s Do It” campaign were able to remove thousands of illegal rubbish dumps.

The small Baltic state is a hub for nature-lovers and one of the world’s most Internet-wired nations.

Toomas Trapido says, “Since the campaign day in Estonia in May 2008 we have been contacted by people from dozens of states, from Japan to Brazil, setting up voluntary teams to organize similar campaigns in their homelands.”

In a nation of 1.3 million people, over 50,000 volunteers helped out at the event, collecting over 10,000 tons of garbage.

Trapido, a lawmaker and a mastermind of the movement, says, “We had no idea that so many people would turn out and that the campaign would spread around the globe.”

Rainer Nolvak, an IT entrepreneur, board member of the Estonian Nature Fund, and fellow-mastermind told AFP that activists from Portugal to India are planning events aiming to draw a total of a million people.

Like the Estonians, campaigners elsewhere will use special software and mobile phones to map and photograph illegal garbage dumps.

The locals set up a website called www.letsdoitworld.org to encourage others to help clean up the earth.

In the Indian capital of Delhi, a voluntary clean-up took place on Saturday. A larger operation is planned for later this year.

Francisco Moura hopes to follow in Estonia’s footsteps for the cleanup due in Portugal in March.

Moura, Portuguese IT professor and campaigner, says, “We hope to gather up to 150,000 volunteers to follow Estonia’s example.”

Nara Petrovic, head of a campaign in Slovenia, said she aimed to gather 200,000 people there in April.

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