Quantcast

New Ovi Maps With Free Navigation Races Past 1 Million Downloads in a Week

February 3, 2010

ESPOO, Finland, February 3 /PRNewswire-FirstCall/ — Nokia (NYSE: NOK)
has today announced that since the 21 January 2010 launch of the new version
of Ovi Maps with free walk and drive navigation, there have been over 1.4
million downloads. The one million mark was reached just one week after the
launch.

“We’re averaging a download a second, 24 hours a day,” said Anssi
Vanjoki, Executive Vice President, Nokia. “When we announced free walk &
drive navigation we knew it would be a game-changer. The number of people now
using their Nokia for navigation, and as a result looking for more
location-aware software, is growing faster than even we predicted.”

The success of the new version Ovi Maps is a key part of Nokia’s strategy
to lead the market in mobile maps, navigation and location-based services. By
leveraging its investment in NAVTEQ, Nokia has been able to remove the costs
associated with navigation for drivers and pedestrians and is quickly
activating a massive user base to which it can offer new location features,
content and services.

“This is great news for our 3rd party application developers. Within a
matter of days there is an installed base of more than 1 million active users
all potentially hungry for new and innovative location-aware apps,” continued
Anssi Vanjoki. “For the operators too there is a growing opportunity to sell
more data-plans and a complete navigation package to existing and new
customers.”

As of 31 January 2010 the top five countries downloading the new version
of Ovi Maps were: China, Italy, UK, Germany and Spain. The top five most
popular Nokia devices installing the download were: Nokia 5800 XpressMusic,
Nokia N97 mini, Nokia N97, Nokia 5230 and Nokia E72.

“There is a huge appetite for GPS navigation on mobile phones. We
estimate there were already 25.9 million people actively using GPS navigation
on their mobile phones at the end of 2009,” said Chris Jones, VP & Principal
Analyst at research firm Canalys.

From next month, all new Nokia GPS-enabled smartphones will include the
new version of Ovi Maps, pre-loaded with local country map data, with
high-end walk and drive navigation and access to Lonely Planet and Michelin
travel guides at no extra cost.

Ovi Maps covers more than 180 countries with car and pedestrian
navigation for 74 countries, in 46 languages, and traffic information for
more than 10 countries. There are more than 6000 3D landmarks for 200 cities
around the world. Lonely Planet and Michelin guides have information on more
than 1,000 destinations globally.

Notes to editors:

Current list of compatible Nokia devices: Nokia 97, Nokia N97 mini, Nokia
5800 XpressMusic, Nokia 5800 Navigation Edition, Nokia E52, Nokia E55, Nokia
E72, Nokia 5230, Nokia 6710 Navigator, Nokia 6730 classic and Nokia X6. For
the latest device list, please go to http://www.nokia.com/maps.

Data transmission charges may apply. Please contact network operator for
information about the data transmission charges.

About Nokia

Nokia is a pioneer in mobile telecommunications and the world’s leading
maker of mobile devices. Today, we are connecting people in new and different
ways – fusing advanced mobile technology with personalized services to enable
people to stay close to what matters to them. We also provide comprehensive
digital map information through NAVTEQ; and equipment, solutions and services
for communications networks through Nokia Siemens Networks.

http://www.nokia.com

SOURCE Nokia Corporation


Source: newswire



comments powered by Disqus