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Last updated on April 17, 2014 at 21:23 EDT

New Oriental Education to Offer Kinderdance Programs to Pre-school Students in China

February 4, 2010

BEIJING, Feb. 4 /PRNewswire-Asia/ — New Oriental Education & Technology
Group Inc. (the “Company” or “New Oriental”) (NYSE: EDU), the largest provider
of private educational services in China, today announced it has entered an
exclusive agreement with Kinderdance, the US-based provider of dance, motor
development, gymnastics and fitness programs for young children, to offer
Kinderdance content in New Oriental’s early childhood learning centers in
China.

Founded in 1979, Kinderdance is a unique program that incorporates
educational concepts in a developmentally-designed curriculum that places
special emphasis on building confidence and self-esteem through movement,
music and dance. In class, children engage with both their parents and the
instructor in a series of movements to the accompaniment of music aimed at
teaching children the importance of expression and interaction.

Under the exclusive agreement, New Oriental will use specialized
Kinderdance content, designed for children aged two to six years old, in its
early-childhood KinderPlace training centers in Beijing and its Kindergarten
of Stars kindergartens in Beijing and Nanjing. The Company plans to expand its
network of KinderPlace centers throughout China, and expects to be in over 10
major cities by 2014.

“We are very excited to announce our plan to offer Kinderdance content at
New Oriental’s early childhood centers,” said Michael Yu, New Oriental’s
chairman and chief executive officer. “With its long history, world-wide
reputation and great track record of instilling children with confidence in a
fun, supportive educational environment, Kinderdance is the perfect partner
for us as we expand our training offerings to pre-school aged children. New
Oriental already serves as the lifelong educational partner for Chinese
students, and this partnership builds on our ability to reach students at an
even younger age.”

Mr. Yu noted the size of the pre-school market presents a strong
opportunity, with 100 million Chinese children ages 0-6 years old and many
Chinese families increasingly placing emphasis on education at an even younger
age.

Carol Kay Harsell, the founder of Kinderdance International commented, “At
Kinderdance, we believe teaching a preschool child how to learn through
developmental-designed and fun ways of expression and interaction has a
lasting positive influence throughout his or her school years. By partnering
with New Oriental, China’s leading private educational provider, we look
forward to bringing our innovative content to the huge population of children
in China.”

About New Oriental

New Oriental is the largest provider of private educational services in
the People’s Republic of China (the “PRC”) based on the number of program
offerings, total student enrollments and geographic presence. New Oriental
offers a wide range of educational programs, services and products consisting
primarily of English and other foreign language training, test preparation
courses for major admissions and assessment tests in the United States, the
PRC and Commonwealth countries, primary and secondary school education,
development and distribution of educational content, software and other
technology, and online education. New Oriental’s ADSs, each of which
represents four common shares, currently trade on the New York Stock Exchange
under the symbol “EDU.”

About Kinderdance

Kinderdance(R) places emphasis on building self-confidence and self-esteem
in children through learning to share, lead, interact and respond to others’
needs as well as their own. The programs incorporate the arts, movement,
education, music, fitness and the fun of learning into a young child’s life.

    For more information, please contact:

    New Oriental:
    In China:

     Ms. Sisi Zhao
     New Oriental Education and Technology Group Inc.
     Tel:   +86-10-6260-5566 x8203
     Email: zhaosisi@staff.neworiental.org

     Ms. Courtney Shike
     Brunswick Group LLC
     Tel:   +86-10-6566-2256
     Email: cshike@brunswickgroup.com

    In the U.S.:

     Ms. Kate Tellier
     Brunswick Group LLC
     Tel:   +1-212-333-3810
     Email: ktellier@brunswickgroup.com

     KinderDance:
     Mr. Richard Maltese
     Kinderdance(R)
     Tel:   +1-800-554-2334
     Web:   http://www.kinderdance.com

SOURCE New Oriental Education & Technology Group Inc.


Source: newswire