Have a Legal Issue? More Americans Turn to FindLaw.com than any other Legal Web Site for Answers to their Legal Woes

February 8, 2010

EAGAN, Minn., Feb. 8 When consumers have a legal issue or need an attorney, more than twice as many turn to FindLaw.com (http://www.FindLaw.com) than any other legal Web site to help them find answers to their legal woes, according to comScore, Inc., the leading provider of digital media intelligence.

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Based on 2009 data from comScore Media Metrix*, which measures traffic patterns at competing online attorney directories, FindLaw®, a Thomson Reuters business, remains the largest legal information site on the Web and the No. 1 destination for consumers seeking legal information on the Web.

In 2009, 60 percent more monthly visitors turned to FindLaw.com than its nearest competitor, as reported by comScore Media Metrix. FindLaw.com received an average of 1.9 million consumer visitors each month, more than twice as many as the nearest competitor, which had an average of 870,000 visitors each month.

“We’re honored about being America’s most popular online legal resource,” said Steve Noel, FindLaw vice president of Portal and Online Marketing. “It’s a testament to the breadth and depth of our content, the ease with which someone can find information on FindLaw.com, and ultimately, the trust that consumers have placed in us in getting them the answers they need, when they need them.”

Noel attributes the popularity of FindLaw.com, launched in 1995, to credible, relevant, easy-to-access content facilitated by more than 50,000 human-edited site listings (with editorial descriptions) in over 30 practice areas, and a sophisticated search engine optimization expertise focused on connecting people with FindLaw.com when they’re searching for legal information or for an attorney.

ComScore also ranked FindLaw’s Lawyer Directory as the No. 1 destination for those searching for a lawyer. In fact, according to the comScore Media Builder, the FindLaw Lawyer Directory had 50 percent* more visitors than the next largest lawyer directory. FindLaw’s Lawyer Directory maintains a listing of more than 1 million attorneys throughout the United States.

“Connecting consumers with a local attorney who has the experience and expertise to help a person solve their legal woes is another important benefit offered by FindLaw.com,” Noel added. “With more than 1 million attorneys throughout the United States listed in our Lawyer Directory, we have more helpful attorney information than any other legal web site. I believe that demonstrates the level of trust that both attorneys and American consumers have in FindLaw.com.”

About FindLaw

FindLaw (www.FindLaw.com) is the most popular online consumer legal Web site in the world offering free legal information for consumers, and is home to the largest online directory of lawyers, allowing consumers to find an attorney by practice area and location. FindLaw, a Thomson Reuters business, is the leading provider of free intelligent legal information, online marketing and client development services, providing the legal industry and consumers with the knowledge to act.

About Thomson Reuters

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minn., Thomson Reuters employs more than 50,000 people in 100 countries. Thomson Reuters shares are listed on the New York Stock Exchange, Toronto Stock Exchange, London Stock Exchange and Nasdaq. For more information, go to www.thomsonreuters.com.

*comScore Media Metrix Data based on an annual 12-month average comparing 2009 unduplicated visitor data between FindLaw.com and Martindale-Hubbell directories (lawyers.com + martindale.com).


Source: newswire

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