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Tee Time for EA SPORTS New Wii/Nintendo DSi Gaming & Fitness Accessories

February 15, 2010

NEW YORK, Feb. 15 /PRNewswire/ — New accessories from Sakar International and Electronic Arts Inc. (Nasdaq: ERTS) will keep Nintendo sports and fitness fans at the top of their game. The new line will include realistic-looking EA SPORTS(TM) golf clubs, tennis rackets and baseball bats for the Wii(TM) and Nintendo DSi(TM) as well as fitness gear for use with EA SPORTS Active(TM). The products, set for spring release, are the first to be developed under a license agreement between Sakar and EA SPORTS that was announced last month.

Sports Add-Ons for Wii Remote

The EA SPORTS accessory lineup includes a broad assortment of Wii compatible golf clubs, tennis rackets and baseball bats for use with game titles such as EA SPORTS(TM) Grand Slam® Tennis and EA SPORTS Tiger Woods PGA TOUR® 10 & Tiger Woods PGA TOUR® 11. Products come in various packages, such as father/son, junior set and pro set golf clubs that extend up to 24″ or 36″ for realistic gameplay. All accessories attach to the Wii Remote and in some cases are compatible with the Wii MotionPlus(TM) motion-control enhancement. SRPs $14.99 to $29.99.

Sports-Themed Nintendo DSi Accessory Kits

The Nintendo DSi offerings include 5-in-1 kits carrying football, baseball, basketball and soccer. Each kit comes with a game case, skin, stylus, and clip-on earphones or headphones that thematically match the relevant sport. SRPs $19.99 to $24.99.

Fitness Accessories for EA SPORTS Active(TM)

With accessories for EA SPORTS Active(TM), users can now break a bigger sweat with compatible peripherals and accessories such as: new wrist/ankle weights, fitness cords and dumbbells, armbands and legbands. All these devices are cable free and compatible with the Wii Motion Plus. The EA SPORTS Active(TM) Starter Kit comes with a bag for the Wii Balance Board, yoga mat, fitness cord, armband and legbands. The EA SPORTS Active(TM) Gym Kit combines a gym bag and yoga mat with a fitness cord and wrist/ankle weights. SRPs $19.99 to $39.99.

“Our relationship with Sakar helps create natural and innovative ways for our fans to continue their EA SPORTS experience,” said Glenn Chin, Vice President of Brand Marketing at EA SPORTS. “The new line of EA SPORTS peripherals and accessories for the Wii and Nintendo DSi provides consumers ways to demonstrate their fandom for their favorite sport through these unique EA SPORTS offerings.”

Sakar will be exhibiting the new products in Booth #1843 at the American International Toy Fair 2010 convention that opens today in New York. The company also offers gaming accessories under the Hello Kitty, SpongeBob SquarePants and iCarly franchises, and separately today announced a new Batman license agreement with Warner Bros. Consumer Products that will include gaming accessories inspired by the iconic superhero.

About Sakar International

Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, a market leader in rechargeable batteries, and a producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit www.sakar.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks Electronic Arts Inc. John Madden, NFL, NBA, FIFA, NHL, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Wii and Nintendo DSi are trademarks of Nintendo. All other trademarks are property of their respective owners.

About EA SPORTS

EA SPORTS(TM) is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game communities, please visit www.easports.com to connect, share and compete.

SOURCE Sakar International Inc.


Source: newswire