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Sony Developing Products To Compete With Apple

March 5, 2010

The Wall Street Journal reported Thursday that Sony is developing a new lineup of handheld products to combat Apple’s portable devices.

The Journal said the products under development included a smartphone capable of downloading and playing PlayStation games.  The source of the paper was cited as being a “person familiar with the matter.”

According to the daily, another project is a portable device that is a cross between an electronic book reader and a PlayStation Portable.  This device is reportedly being developed to specifically compete against Apple’s iPad.

The paper said the new smartphone and the multifunction device was expected to work with Sony’s online media platform, which is due to launch this month in the United States.  The media platform will offer movies, TV shows and music like Apple’s iTunes.

The new products are expected to launch later this year, according to the Times.

Sony Ericsson plans to release its first smartphone powered by Google’s Android operating system in April.

Apple has sold over 40 million iPhones.  The iPhone and iPod Touch directly compete with Sony’s PlayStation Portable in the handheld gaming market.  The iPad will rival the Sony Reader and Amazon Kindle in the e-reader market.

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