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Panasonic Brings 3D TVs To Best Buy

March 8, 2010

Panasonic Corporation is planning to work with the top US electronics chain Best Buy to boost sales of its 3D TVs in the United States, reported Japan’s leading newspaper the Nikkei Business Daily on Sunday.

Panasonic is the world’s fourth-largest supplier of flat TVs and the launch of its new 3D TV in the United States will compete with other top TV rivals such as Samsung Electronics, Sony Corp and LG Electronics.

The Nikkei reported that Best Buy will have a special exhibition corner in each of its 300 stores in the U.S. where customers can watch 3D videos.

Panasonic will sell its 3D TVs in the United States about 30 percent cheaper than those that will be available in Japan in April, but will not have internet access. The Nikkei said the TV will go for around $2,500 in the U.S.

After two consecutive years in the red, Panasonic president Fumio Ohtsubo said that it is likely that the business will turn profitable thanks to cost-cutting and the launch of its 3D TV.

Panasonic aims to sell 1 million units worldwide in the financial year which begins in April, in which half of those sales are expected to come from the US market, the Nikkei reported.

Market research firm DisplaySearch says they expect 9 million 3D TVs will be sold globally by 2012.

With huge blockbuster 3D movies being released, such as “ËœAvatar’, people are becoming more interested in 3D, prompting the film industry to make more 3D movies and for TV companies to make televisions that can show them.

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