Bing Gains Shares In February
Market shares for Microsoft’s Bing search engine increased in the U.S. in February, according to research groups.
After launching its revamped search engine last June, Microsoft took on a huge marketing campaign to make Bing a better search site than Google or Yahoo! for shopping, travel and medical information.
Microsoft remains as the number 3 search engine, but it is steadily climbing in market shares. It climbed from 10.9 percent in January to 12.5 percent at the end of February in the U.S. The number 2 site, Yahoo!, slipped to 14.1 percent from 14.5 percent, and Google decreased from 66.3 to 65.2 percent, according to tracking firm Nielsen Co.
Although, tracking Web searches is a tricky business, and estimates can vary among research groups. comScore published its own search last week and had very different results. They showed Google as gaining a tenth of a percent in shares, while Yahoo slipped from 17 to 16.8 percent, and Bing slightly increasing from 11.3 to 11.5 percent.
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