Minicom Spins Out its Digital Signage Division; Raises $6 Million From JVP and Aviv Ventures for the New Venture

JERUSALEM, March 24, 2010 /PRNewswire/ –

– Investment Enables Market Leading Digital Signage Solutions Provider to
Broaden its Platform and Expand its Services to Meet Market Requirements

Minicom Advanced Systems, a developer of remote access, KVM, and digital
signage solutions, today announced that it would spinout its digital signage
division (“MDS”). The new company simultaneously announced that it had raised
$6 million to finance its operations independently. The investment, which was
led by Jerusalem Venture Partners and joined by Aviv Ventures, will enable
the company to broaden its platform from its new offices in Jerusalem’s JVP
Media Quarter.

MDS is a leading vendor of media distribution solutions for the Digital
Signage and Digital out of Home (DooH) marketplace. According to MDS’ CEO,

Ronni Guggenheim, “This investment is the natural next step in MDS’
lifecycle. The support of our investors positions us to explore inorganic
growth options and to drive the acceleration of our product roadmap towards
the establishment of MDS as a full scale enabling platform in the digital
signage market.”

MDS’ technology is currently deployed on over 400,000 screens worldwide,
and facilitates the distribution of content to consumers in retail,
education, finance, transportation, and hospitality environments. In addition
to the company’s headquarters in Israel, MDS has offices in the UK,
Switzerland, and the US in order to meet the localized needs of its customers.

Gadi Tirosh, General Partner at JVP, explains that “MDS, with its
seasoned leadership, global footprint, and strong operating history from
within Minicom, is poised to build a broader platform in this growing but
still fragmented market.” JVP typically invests in businesses that apply
technology acumen towards the development of new media models, and with its
investment in MDS, now enters another segment of traditional media that is on
the verge of digitization.

About Minicom Advanced Systems

Minicom Advanced Systems provides KVM remote access, extension and
management solutions designed to expedite and simplify IT services. Tailored
for IT managers who need secure, centralized, and seamless access to their
mixed IT environments, these solutions enable local, remote, in-band and
out-of-band access and management. Minicom’s unique approach maximizes past
investments in IT infrastructure, installation, and training while adding
innovative technology, resulting in reduced costs and increased productivity.

Founded in 1988, Minicom is a member of Intel Capital’s portfolio of
companies. In 2009, Minicom established Minicom Digital Signage. With
headquarters in Israel and regional offices in North America, Europe and
China, Minicom operates in over 70 countries.

About Minicom Digital Signage

Minicom Digital Signage is the world leader in the manufacture of
advanced multimedia platforms. The company’s award winning solutions enable
the transmission of rich content from media players to multiple digital
displays located hundreds of meters/feet away. They also keep network costs
down by reducing equipment and licensing requirements, and better preserving
its customers’ systems. Today, over 400,000 screens worldwide are run on
Minicom Digital Signage technology. Minicom Digital Signage began as a
subsidiary of Minicom Advanced Systems, which has over two decades of
experience in providing innovative technology solutions in the manufacture of
media distribution and digital out of home multimedia platforms.

About JVP

JVP is one of the leading venture capital funds in Israel. The fund
operates from Jerusalem and manages over $800 million. JVP focuses on
building market leaders in the fields of digital media technology, including
gaming and virtual worlds, mobile media, software and hardware applications
and Internet advertising. With leading industry venture partners and
consultants in New York, Los Angeles and Europe and an international network
of strategic partners, JVP leverages its unique market expertise, its
dedicated management team and substantial capital base to build companies
with the potential of shaping the global markets.

About Aviv Ventures

Aviv Ventures invests in Israel related technology companies, with a
focus on companies providing “high-tech solutions to low-tech industries”.
The fund seeks to invest in revenue stage companies as they transform
themselves from R&D centric organizations into globally oriented companies
with customer facing operations. Aviv helps its portfolio companies to bridge
geographical and professional gaps as they grow and develop from Israel to
world markets.

    Media Contact:

    Elizabeta Petakovic
    elizabeta.petakovic@minicom.ch
    +41-44-8238009

    Stan Robinson
    Stan.robinson@minicom.com
    +1-908-4862100

    Tania Amar
    tania@jvpvc.com
    +972-545642250

    IR Contact
    Fiona Darmon
    fiona@jvpvc.com

SOURCE Minicom Advanced Systems Ltd