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Samsung Announces New Smartphone

March 24, 2010

On Tuesday, Samsung Electronics Co. Ltd. unveiled a new Android based smartphone, the Samsung Galaxy S.

JK Shin, head of Samsung’s mobile phone business, said the device would be available for global distribution later this year and will directly compete with other phones from Nokia, Motorola Inc. and Apple Inc.

Shin said at the CTIA annual wireless trade show that the phone would use an advanced screen technology called Super AMOLED, which promises a display that is 20 percent brighter and will reflect 80 percent less sunlight.

The display technology makes the phone ideal for viewing video, according to Samsung.

Shin said Samsung was partnering with media companies to bring full-length movies, television shows and electronic books to smartphones by direct download.

The company said at a press event at CTIA that these media companies include Viacom Inc.’s Paramount Pictures and Skiff, an ebook publishing service whose partners include New York Times and Esquire.

Shin said the Galaxy S would have a 1-gigahertz Samsung chip, which is twice as powerful as today’s average smartphone.

The device will also have a feature called a social hub, which aggregates messages from social network sites like Facebook and Twitter.

According to Samsung U.S. executive for strategy Omar Khan, consumers will be able to look at high-definition video recorded on the phone on their television screen through a wireless connection.

Khan said the device would be one of the skinniest smartphones on the market, at 0.3 inches thick.

Samsung also announced that it and Skiff would be working together to make popular newspapers and magazines available on the phone.

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