New Momentum Expands Operations in China

April 6, 2010

IRVINE, Calif., April 6 /PRNewswire/ — In a move to further expand operations in China, New Momentum, provider of SaaS-based anti-counterfeiting and gray market software, signed a strategic partnership agreement with Sunfaith, China’s leading consulting firm focused on intellectual property protection, market research and commercial inquiry services.

Pam Passaretti, New Momentum’s CEO, commented, “Due to the strong demand for our solution in China, the best way to meet customer needs is to partner with a company that has a strong presence in China and understands the complexities of the Chinese brand protection market. Sunfaith, China’s premier consulting firm, has a background in intellectual property protection and understands our business as well as our customers. As a result of this agreement, we expect our Chinese operations will play a significant role in our 2010 revenue growth.”

Kevin Sun, Founder & President of Sunfaith, said, “We are pleased to be partnering with New Momentum. Their product provides Chinese and global companies with the kind of visibility they need to stop counterfeit and gray market activity. Our combined expertise in the area of brand protection, New Momentum software and our investigation, enforcement and other consulting expertise translates into a compelling solution for anyone who wants to reduce the brand, revenue and channel erosion caused by counterfeit and gray market sales.”

The combination of New Momentum’s growth in China and Sunfaith’s position as a valued advisor to their client, Tyco Electronics, resulted in an agreement for a multi-language internet monitoring service covering China, Japan and other Asian areas. Tyco is a leading global provider of engineered electronic components, network solutions, specialty products and undersea telecommunication systems.

Also, through cooperation between New Momentum and Sunfaith, Chinese and other Asian language internet monitoring will now play a key role in Beiersdorf’s brand protection strategy. Beiersdorf is one of the world’s internationally leading companies for skin and beauty care, offering consumers compelling, innovative products with universal trusted brands including the world’s largest skin and beauty care brand, Nivea.

About New Momentum

New Momentum offers SaaS-based Enterprise Risk Management (ERM) software that combats the rapidly increasing revenue, profit, brand, and market share erosion resulting from global outsourcing and Internet trading. The company’s solutions, which provide unmatched visibility into the global open market, include Enterprise Brand Intelligence (anti-counterfeiting) and Enterprise Sales Intelligence (finds channel violations). www.newmo.com

About Sunfaith

Established in 1996, Sunfaith is the trusted advisor dedicated to helping clients protect and enhance enterprise value in an increasingly complex economic, legal and regulatory environment – offering the services of Intellectual Property Service, Competitive Intelligence, Business Intelligence and Risk Control Consulting in China and Asia regions.

Sunfaith IP, one service division of Sunfaith, earned the absolute trust of the brand owners through ten years of IP practice, planning, coordinating and executing actions to combat IPR infringement and piracy Sunfaith IP lists a wide range of clients from major multinational brand owners to fast-growing hi-tech enterprises through its unique strength obtained from the integration of international practice and localized operation, expertise, on-the-ground know-how, and a wide operational network covering ten major Chinese cities. www.sunfaith.com

SOURCE New Momentum

Source: newswire

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