April 6, 2010
New Microsoft Smartphones Coming Soon
Hoping to capture the interest of younger users and boost slumping sales, Microsoft will unveil a new line of social networking enabled cell phones on April 12, according to Wall Street Journal reports.
Reporter Nick Wingfield broke the story on WSJ.com, noting that sources "familiar with the matter" told him that the new devices, "based on a Microsoft development project code-named 'Pink,' will be available later this month in the U.S. through a partnership with Verizon Wireless." The phone will be manufactured by Sharp and will initially be available only in the U.S.AFP reporters confirmed with a Microsoft representative that the company has scheduled a press event for Monday in San Francisco, though the spokesman would not disclose the purpose of that meeting.
More than one phone may actually be announced at the event, claims Ina Fried of CNET.
"The devices, code-named Pure and Turtle, are both slider phones, each with a touch screen and keyboard, a source told CNET," Fried reports in an April 5 column, adding that "these new phones are part of a broader effort by Microsoft to get back in the phone game. The other part--the larger part--of that strategy is the overhaul of Windows Phone with Windows Phone 7. Those devices, which will be made by a variety of handset makers, aren't due out until the holidays."
According to comScore, Inc. statistics, Microsoft's share in the smartphone market has fallen roughly four points, to 15.1-percent, between November and February. In comparison, Apple holds more than 25-percent of the market, while Research in Motion claims over 42-percent.
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