Everything Channel Acquires Leading Cloud Marketing Technology Provider

April 21, 2010

FRAMINGHAM, Mass., April 21 /PRNewswire/ — Everything Channel today announced that it has acquired SharedVue Inc., a leading cloud marketing solutions provider, to better serve its customers and prospects by integrating Web content syndication and automated marketing campaigns into the “Complete Technology Channel Solution”. The new integration addresses the current market need for a comprehensive solution to effectively execute and manage end-to-end marketing campaigns, and underscores the significance of content syndication and marketing automation to achieve measurable and significant results. Technology vendors and solution providers alike will greatly benefit from the union of these organizations to drive sales and increase brand awareness.

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“We are excited about the new capabilities SharedVue brings us,” said Robert Faletra, Everything Channel CEO. “By adding this technology to our solutions we can offer our vendor customers the ability to syndicate content across thousands of partner websites in multiple languages instantly. If a vendor changes product information on their website, SharedVue’s product Syndic8 immediately populates those changes on every one of its solution provider partner websites so that all sites have the most current marketing message to the end user,” Faletra noted. “In addition, we can provide incredible reporting capabilities with SharedVue’s product set. This will allow us to tie syndication and marketing automation together with demand generation capabilities to accelerate sales for vendors that work with us and drive more revenue through the channel.”

Reid Overcash, CEO of SharedVue said “We are thrilled to combine our products and technology with the resources of Everything Channel. We believe we have a best of breed solution here that solves a real set of problems faced by manufacturers as well as their solution provider partners. Everything Channel can help customers deploy this rapidly and in such a way that it drives sales for partners and suppliers alike.”

“HP’s partnership with SharedVue has enabled us to help hundreds of our partners strengthen their messaging alignment with HP through the HP Solutions Showcase. Together we have made it easier and faster for channel partners to leverage the critical HP content and transform their websites into more successful demand generation engines. ” Says Katie Spence, US Partner Marketing, Enterprise Servers, Storage and Networking, Hewlett-Packard.

A proven market leader for more than 30 years with customers spanning all industries, Everything Channel offers the tools necessary to build an effective channel strategy, recruit and enable partners, and accelerate technology sales. With this announcement, SharedVue customers will now have access to Everything Channel’s global brands and market intelligence to better execute effective marketing campaigns. Current SharedVue customers who struggle to maximize the value of the tools due to lack of resources, will benefit from direct access to Everything Channel’s dedicated team of field sales & marketing and demand generation experts to alleviate the drain on time and resources.

“A lot of people confuse content distribution with syndication, but most don’t really understand what true content syndication is,” said Faletra. “Some publishers and media companies talk about distributing content like whitepapers through their various web and email platforms and call that content syndication. That’s just content distribution. Content syndication is the ability for companies to engage their channel partners to create a direct pipeline for their valuable web content to those partners’ websites and, as a result, their partners’ ultimate customers. And then when those marketers change or alter that content through the SharedVue administration console, it automatically changes on their partners’ sites dynamically, as well. That’s Content Syndication.”

Overcash adds, “The value of content syndication and marketing automation to the channel is illustrated by the exponential adoption our manufacturer clients are seeing from their solution providers. Many of our clients see a 200-400% increase in solution providers using syndication and marketing automation.”

In today’s economy, most organizations are forced to do more with less without compromising on quality. By integrating syndication and automation solutions with innovative field sales & marketing resources for managing and accelerating technology sales, Everything Channel and SharedVue will enable manufacturers and solution providers alike to better connect with and service their end-users. Highlights of the new integration include:

  • Everything Channel’s veteran Field Sales & Marketing (FSM) Team engages with partners to enable them to fully benefit from SharedVue’s Syndic8, to seamlessly and automatically update product content regularly to channel partner websites to ensure accuracy and timeliness.
  • Everything Channel’s experienced Demand Generation team can assist in creation of marketing campaigns to populate SharedVue’s Communic8, a web-based partner console to promote products and services through the channel while the FSM team provides ongoing tele-support for campaigns to ensure proper execution and alleviate drain on time and resources.
  • Manufacturers and solution providers can then measure campaign success and manage their syndication output through a SharedVue Facilit8 program, to assist with organizing and managing the solutions on an ongoing basis.

With the addition of SharedVue products, Everything Channel customers will benefit from a cloud-based infrastructure to become better marketers of enterprise companies’ products, help build greater market awareness and forge lasting and meaningful relationships.

About Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its “Complete Technology Channel Solution,” Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

About SharedVue (http://www.sharedvue.com)

SharedVue is a marketing technology company that provides cloud marketing and lead generation tools that help companies maximize sales through channel partners and direct sales. SharedVue clients include: Cisco, HP, Salesforce.com and VMware.

Cloud marketing enables channel partners to become better marketers of enterprise companies’ products by using Web content syndication and automated marketing campaigns. It combines traditional marketing techniques with the technology of software-as-a-service. SharedVue combines marketing and technology expertise to develop cutting-edge Web marketing products that enhance companies’ relationships with their customers and generate leads.

    Miriam Kutcher
    Vice President, Marketing for Everything Channel

SOURCE Everything Channel

Source: newswire

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