Smartphone Market Growing At Rapid Pace
A recent survey showed that smartphone shipments surged 50 percent in January through March, notching up the strongest growth in the last three years with Apple Inc. and Nokia Oyj.
Strategy Analytics (SA) said Friday that about 54 million smartphones were shipped in the quarter, comprising 18 percent of the total handset market.
“This was the strongest period of growth for almost three years and the high-value smartphone market is leading the handset industry out of recession,” SA said in a statement.
“Sales are being driven by healthy operator subsidies, vigorous competition between vendors and a growing tide of lower-cost models using operating software like Symbian and Android,” it said.
SA said Apple’s market share jumped up 16.4 percent from 10.6 percent last year, while Nokia rose to 40 percent from 38.2 percent.
However, Nokia’s growth has come at the expense of margins, with the firm claiming last week that the average selling price of its smartphones skidded 17 percent from the previous quarter to only $205. This compares to over $600 for the iPhone.
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