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DisplaySearch Launches Comprehensive Quarterly TV Cost and Price Forecast Model Covering All TV Technologies and Sizes

Posted on: Tuesday, 26 July 2005, 00:00 CDT

DisplaySearch, the worldwide leader in flat panel display (FPD) market research and consulting, is pleased to launch a one-of-a-kind forecast model that should prove extremely useful to the entire TV market supply chain including retailers, TV brands, OEMs, panel/tube/imager suppliers and IC producers, other component manufacturers, and market analysts.

The Quarterly TV Cost and Price Forecast Model creates an accurate bill of materials for each TV technology - CRT TVs, LCD TVs, PDP TVs, CRT RPTVs, LCD RPTVs, DLP RPTVs and LCOS RPTVs - at every major size and resolution. This is achieved through DisplaySearch's team of dedicated TV supply chain experts in China, Japan, Korea, Taiwan and the United States.

In addition, this database provides historical volume-weighted average pricing for each technology and size on a quarterly basis, leveraging DisplaySearch's North American sell-through relationships. Comparing actual costs vs. actual prices allows users to determine which TV technologies and sizes are generating the highest and lowest margins.

Besides providing historical costs, prices and margins, this model also forecasts costs, prices and margins for every TV technology. DisplaySearch is projecting every single component in its bill of materials forward at least 16 quarters, updated every quarter. Margins are then projected to determine street prices. The model also separates brand and retail margins, allowing report users to set their brand and channel margin targets to determine anticipated future street prices and make comparisons with other TV technologies.

According to DisplaySearch President and CEO Ross Young, "With numerous competing TV technologies in the market, a model that includes the latest and most accurate results and projections for cost, price and margin would be extremely useful to the TV supply chain. Retailers and TV brands alike want to know which technologies are likely to have a cost advantage and what the cost and price gaps are likely to be at various sizes between different technologies. At the same time, component suppliers want to know what prices they need to reach to hit critical street prices. We feel this model is a tremendous value, offering volume-weighted average sell-through pricing, historical costs and margins, and the latest cost, price and margin forecasts for all TV technologies and sizes."

The Quarterly TV Cost and Price Forecast Model is priced at $5995 for a 4-quarter subscription or $2000 for a single issue. It consists of seven spreadsheets, one for each technology, and a PowerPoint presentation. To purchase or for more information, please contact Arie Braun at 512-459-3126, x108 or visit the DisplaySearch website.

DisplaySearch will also discuss its TV cost and price forecast model and the near- and long-term outlook for TV pricing at its upcoming HDTV Conference. For more information on this event, which will take place in Los Angeles on August 23 and 24, please visit the official conference website at www.displaysearch.com/hdtvconference.

About DisplaySearch

DisplaySearch has a core team of 29 employees located in North America and Asia who produce a valued suite of market forecasts, technology assessments, surveys, studies and analyses, and they organize influential industry events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Hong Kong, Houston, Kyoto, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at www.displaysearch.com.

Source: Business Wire

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