David’s Bridal Co-Presenting with Attensity on Enabling Companies to Improve Customer Loyalty Through Social CRM

PALO ALTO, Calif., May 7 /PRNewswire/ –

            "Putting Open-Ended Text to Work for Your Business" is a
            presentation on how David's Bridal, the largest retailer of bridal
            apparel in the United States, has adopted new software solutions
    What:   from Attensity for social media monitoring and analytics.

    Who:   Jeff Johnson, Vice President of Solutions for Attensity
           Scott Rogers, Director of Strategic Planning at David's Bridal

            With more than 50 years of bridal experience, David's Bridal has
            over 300 locations nationwide, as well as the #1 ranked wedding
            website (www.davidsbridal.com). Mr. Rogers will present how
            David's Bridal has gained a strategic competitive advantage
            through Attensity's social media monitoring solution to better
            understand customers through conversations in social media. He and
            Mr. Johnson will describe how David's Bridal has implemented
            Attensity solutions for Social CRM to track conversations in
            social media (such as advice and opinions on gowns, shoes and
            brands), relate those conversations to satisfaction survey results
            and other customer information, and act on the data to drive more
            effective agent service and to enhance customer loyalty.

            With social media becoming a growing factor in how companies
            interact with customers, it's essential to be able to
            intelligently parse sentiment and pull out issues and
            opportunities hidden in customer data found on the Internet and in
            customer surveys. With both positive and negative sentiment and
            issues often expressed within the same sentence, unstructured data
            in customer comments requires highly accurate tools for more
    Why:    effective interpretation.

    When:  Wednesday, May 12, 10 - 11 a.m.

    Where: Vision 2010: Vovici User Conference, Reston Hyatt, Reston, Virginia

    How:   http://vision2010.vovici.com/

About Attensity Group

Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. With more than 500 installations worldwide, Attensity’s award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, JetBlue, Royal Bank of Canada, Travelocity and Vodafone. More information is at http://blog.attensity.com/, http://twitter.com/attensity and http://www.facebook.com/attensity.

    Contact:
    Michelle de Haaff
    (650) 433-1700
    mdehaaff@attensitygroup.com

SOURCE Attensity Group