MarketsandMarkets: Global Smartphones Market Worth US$150.3 Billion by 2014

May 18, 2010

DALLAS, May 18, 2010 /PRNewswire/ — According to a new market research
report, ‘Global Smartphones Market (2010 – 2014)’, published by
MarketsandMarkets (http://www.marketsandmarkets.com), the total global
smartphones market
is expected to be worth US$150.3 billion by 2014, out of which the Symbian
and Blackberry OS will account for nearly 32.2% and 18.9% of the total
revenues respectively. The global market is expected to record a CAGR of
22.1% from 2009 to 2014.

Browse 25 market data tables and in-depth TOC on Smartphones Market.

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The global smartphones market is growing at a brisk pace, already
accounting for 14% of the global mobile phone market. This high growth has
been backed by rapid technology developments such as high-speed internet
browsing, sophisticated personal and professional data management, and the
evolution of 3G and 4G network technologies. The Asian region, especially,
India and China have emerged as smartphones hotspot with the continuous
development of cellular markets and the increasing 3G penetrations and
expenditure on consumer electronics across the region. In relatively
saturated markets, such as the North America and Europe, operator’s subsidies
and carrier wars has been fuelling the growth of the smartphones market in
the region. The global smartphones market is estimated to reach $150.3
in 2014 from about $55.4 billion in 2009.

While the economic recession adversely affected the global markets; the
global smartphones market was one of the very few markets that did not have
impact of the global meltdown. The smartphones market with an annual growth
rate of 12.8% from 2008 to 2009 is expected to grow by 26% over 2009 to
become a $69.8 billion market in 2010.

The global smartphones device market is segmented into the submarkets for
business smartphones and consumer smartphones. The latter is the larger and
faster-growing market, accounting for approximately 3/4th of the global
smartphones revenues. However, the business smartphones segment is expected
have a faster growth in the future owing to the continuing mobilization of
enterprise. In both the segments, touchscreen has emerged as the preferred
interface, representing 39.6% of global shipments, followed by the keypad
input type with a 31.2% share.

Each sub-segment of the global smartphones market is calculated for the
four geographical regions of North America, Europe, Asia-Pacific, and ROW.
Europe is leading the market in 2009 with a 37.2% share; Asia-Pacific is
expected to closely follow the European market in near future with large
mobile subscriber base in Chinese and Indian markets and high smartphones
adoption rates. The Asia-Pacific smartphones market stood at $17.1 billion in
2009 which is expected to become a $45.2 billion market in 2014 growing at a
CAGR of 18.6% during 2009 – 2014.

Market participants’ strategies vary by geography due to differing method
of payments, subsidies, and levels of competition among vendors and
operators. Players in prepaid subscriber market (without handset subsidies)
are focusing on promoting value-added services and subsidized data plans. In
competitive postpaid subscribers markets (with handset subsidies), players
are offering attractive unlimited data plans and a large variety of
smartphones models with exclusive distribution strategies.

    Scope of the report

    This report analyzes the global smartphones markets based on:

    - Operating System:
         Symbian, Blackberry, Windows, iPhone OS, Android, Linux,
         Web OS, Others

    - Devices:
         - Consumer phones (high-end, mid-range, and entry-level)
         - Business phones (large enterprise and small and medium business)
         - Input Method (touchscreen, keyboard, and keypad).

The report extensively analyzes each macro and micro smartphones market
based on operating system; and also offers market analyses of application
segments such as consumer and business smartphones. In addition to market
sizes and forecasts, the report also provides a detailed analysis of the
market trends and factors influencing market growth, offering in-depth
geographic analyses of the smartphones markets in the North America, Europe,
Asia-Pacific, and Rest of the World (ROW). The report draws the competitive
landscape of the global smartphones market, providing an in-depth comparative
analysis of the technological and marketing strategies the key players are
adopting in order to gain an edge over the their competitors.

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SOURCE MarketsandMarkets

Source: newswire

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