Sinclair Broadcast Group Graphics Creation Heads to the Cloud

May 18, 2010

MELVILLE, N.Y., May 18 /PRNewswire-FirstCall/ — Chyron (Nasdaq: CHYR) and Sinclair Broadcast Group, one of the largest and most diversified broadcasting companies in the U.S., have announced the full implementation of Chyron’s AXIS suite of Internet-based graphics services.

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Already a client of AXIS maps for all of its news producing stations for nearly five years, Sinclair will add AXIS news, charts and quotes functionality. Sinclair will also utilize AXIS track & order that will allow their centralized environment to quickly order, fulfill and track customized assets quickly and efficiently.

“Working in the AXIS ‘cloud’ allows Sinclair to increase productivity within our news producing stations and to gain efficiencies in the process as a whole,” said Del Parks, Vice President of Operations and Engineering, Sinclair. “The entire suite of AXIS solutions allows our producers and editors more flexibility to respond to breaking news with dynamic graphics across all channels.”

To further shorten the graphics production cycle, Chyron has integrated its AXIS news with MGN Online, a web based graphics repository allowing producers to tap into that library from the AXIS environment.

“Sinclair’s adoption of our full suite of AXIS services represents a major endorsement of our unique approach to content creation based upon the Cloud Computing model. The savings that AXIS brings are significant and yet the quality and ‘look’ of a TV station’s news graphics is consistently enhanced. Our agreement with Sinclair marks another significant milestone towards our goal of becoming the leading provider of Cloud based content creation and workflow solutions to our media customers,” said Chyron’s CEO, Michael Wellesley-Wesley.

About Chyron

As the pioneer of Graphics as a Service for all digital video media Chyron continues to define and dominate the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron’s AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphics asset management and XMP integration solutions, the award-winning WAPSTR mobile phone newsgathering application as well as digital signage. For more information about Chyron products and services, please visit the company websites at www.chyron.com, www.chytv.com and www.axisgraphics.tv . For the Company’s Investor Relations site, please visit www.chyron.com and click on Investors. (Nasdaq: CHYR).


Source: newswire

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