May 20, 2010

Apple Wins Over Adobe’s Heart For HTML5

Adobe Systems put aside its debate with Apple on Wednesday and told thousands of software developers that it is embracing the online video format preferred by the maker of iPhones, iPods and iPads.

Adobe chief technology officer Kevin Lynch  said that company would fully endorse the HTML 5 video format which Apple chief executive Steve Jobs favors over Adobe's Flash software.

"HTML5 is great," Lynch said while Google executives touted the format as a key to rich online experiences to come.

"It's really fun to see new technologies come out like this. Of course, we work on a variety of technologies at Adobe. Today, we want to focus on HTML5."

Google teamed up with the creators of Mozilla and Opera Internet browsers to unveil a WebM Project to establish an open-source code base for HTML5 software supported by technology companies like Microsoft and Apple.

"Think of how far the Web has come since last year's Google I/O, where we demonstrated the potential of HTML5," Google vice president of developer platforms Vic Gundotra told AFP News.

"Since calling attention to HTML5 last year, we've been thrilled to see the industry rally around making the Web faster, more capable and available in more places."

Lynch told AFP that Apple is working with Google "on a bunch of devices" based on Flash software commonly used for online video.

"We are really excited about the innovation going on the Web and happy to be a part of it," Lynch said.

Adobe and Apple have been debating ever since the creator of the popular iPad and iPhone devices decided not to support the software maker's Flash video product for its mobile devices.

Adobe placed ads throughout The Wall Street Journal, The New York Times, The Washington Post and other newspapers to make its case against Apple.

"We (heart) Apple," said the Adobe ads, which went on to list what the San Jose, California-based Abode "loves" about Apple, based in Cupertino, California.

"What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the Web."

According to Adobe, 75 percent of all vide on the Web is viewed using its Flash Player.

Jobs published an open letter of his own to Adobe that outlined all the reasons he decided not to support the software when making his mobile Apple devices.

"Flash was created during the (personal computer) era for PCs and mice," Jobs said. "But the mobile era is about low power devices, touch interfaces and open Web standards -- all areas where Flash falls short."

Apple devices instead support HTML5, a fledgling software format created by a group of technology firms like Google and Apple.

"Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind," Jobs said.


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